Benchmarking

The generation of systematic and comparable

performance data across manufacturing plants represents a significant

challenge, yet it can be achieved.

(1) Clear objectives at the outset, which can be readily translated into a

coherent set of measures, accepted as legitimate by the participants.

(2) A well-bounded comparison process, with a clear product focus to

minimize “adjustments”.

(3) Generation of a clear understanding of the process by the participants,

backed up by a clear perception of the value of the outcomes to the

participants.

(4) Heavy use of face-to-face contact and qualitative research methods to

add meaning to the interpretation of the hard numbers and to verify the

quantitative data.

(5) Extensive attention to detail and consistency, backed up by a formal

verification of individual results before interfirm comparisons are made

In order to benchmark anything, you need to have quantitative data available to study. That means breaking down internal processes to calculate performance metrics. Quantify everything, because only quantifiable information can be accurately compared.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

Points to consider while choosing from case study:-

• Highly Traffic city.
• Atleast 5 seater
• He travels 500 kms means average should be good.
• Budget
• fond of big cars

Suggested Cars:-

1) Maruti Brezza

Key specifications-

2) Kia Sonet:-

key features:-

3) TATA NEXON:-

key features:-

4) MARUTI FRONKS:-

Key features:-

5) HYUNDAI VENUE:-

key features:-

COMPARISON OF HYUNDAI VENUE VS TATA NEXON VS MARUTI BREZZA VS KIA SONET -

• Tata Nexon and Maruti Brezza are good in mileage as compared to Kia Sonet and Maruti Fronks.
• As per safety basis, all the car models has same basic features but TATA NEXON has a better build quality.
• TATA Nexon is the first Indian Model to recieve 5star NCAP Rating for its safety and crash test. Mahindra XUV also has a 5 star rating.

Conclusion :-

TATA NEXON

• In my personal opinion and study, I would recommend the TATA NEXON from the above listed names.
• As he travels with family, so the NEXON is the safest car in INDIA.
• Manual transmission model is recommended as he travels in crowded city.
• In fuel type Petrol is recommended as it gives the more mileage than the other ones.
• As the family has 5 members , it offers great leg space and comfort with big boot space for keeping goods.
• Service is easily doone by tata motors.
• It is a compact suv.