Benchmarking

Benchmarking:

It is a practice of comparing the processes of one organization with other best-practice organization processes, in order to grow in the market and also to sustain in the competence. These practices also help to improve the customer satisfaction and also to eliminate the unnecessary costs and process involved in production and also helps to implement the best practice among the existing ones.

Benchmarking in organizations is generally carried out at two levels. Consider in an automotive industry benchmarking is done at two levels; in benchmarking Ⅰ the teams who are assigned will focus on the market survey such as:

What kind of car models are available in this price segment?

What are the best features that can be added to the developing product?

Benchmarking Ⅰ is the product level benchmarking and Benchmarking Ⅱ is the detailed benchmarking of level Ⅰ, in this part level benchmarking is done.

For example:

Consider the roof as benchmarking study, the team will study the pre developed roof which is parent roof and the competitor roof and compare with the newly developing roof.

Comaparison of cars:

Conclusion:

I would recommend Maruti Suzuki Ertiga which comes within the budget and also which is compact and provides good mileage at this price segment.