Benchmarking

AIM : To

1.Benchmark with presently available cars in the market for the given case.

2. Prepare a report explaining what is Bench-Marking

3. Compare at least 4 vehicles.

4. Provide a proper conclusion for the report, suggesting a single suitable vehicle among the comparison made with images.

2) Prepare a report explaining what is Bench-Marking

Benchmarking is the process of measuring an Organization's internal processes then identifying ,understanding and adapting Outstanding practices from other organization's considered to be best-in-class .

• It is a Predesign and Development Stage in the Vehicle Development Process .
• It is a process of Comparison on Similar products that is already available in the market and implementing the best features among all the competitors that differs from other similar products to sell it at lot of volume
• In other Words , This talks about the features what the engineer is planning to add and what he really wants in his or her product

Benchmarking-II is the detailed report or comparison or study of Benchmarking-I .This is the part level analysis where this analysis report will have information about Material,Thickness ,Number of parts ,and the total Weight

How-to-do in Benchmark or Benchmarking Strategy

1.Identify process to Benchmark

• Select the process and define defects in other similar products and define the opportunities to build new features in the product that you are making .
• Measure current process capability and establish goal
• Understand detailed process that needs improvement

2. Select Organization to Benchmark

• Outline Industries /Functions which perform your process
• Formulate the list of world-class performers
• contact the organization and network

3.prepare for the visit

• Research the Organization and ground yourself in their processes
  
  • Develop a detailed Questionnaire to obtain desired information
  • Set up logistics and send preliminary documents to organization

4.Visit the Organization

• Feel comfortable with and confident about your homework
• conclude in thanking organization

5.Debrief and Develop an Action plan

• Review team observations and compile report of visit
• Compile list of best practices and match to improvement needs
• Structure the action plan items

6.Retain and Communication

• Recalibrate and start the process again .

Types of Benchmarking

Performance Or Operational Benchmarking : It involves pricing,technical quality,Features ,and other quality.

2)Process or Functional Benchmarking : It involves processes such as billing,oder entry or employee training .

• Focusses on discrete work processes and operating systems such as the customer complaint process,the order -and-fullfillment process .
• Process Benchmarking seeks to identify the most effective operating practices from many companies that perform similar work functions

3)Strategic Benchmarking : It examines how companies compete and seeks the winning strategies that have

led to competitive advantage and market success for the various companies .

• Influences the long-term competitive patterns of a company . Consequently , the benefits may accure slowly

Levels of Benchmarking in Competitive Environment

1)Internal Benchmarking - Within one's Organization

2)Competitive Benchmarking - Analysis the performance and practices of best in class companies

3) Non-Competitive Benchmarking- It is Learning something about a process a company wants to improve by Benchmarking

4)World class Benchmarking-Ambitious and looking towards recognised leader

Benchmarking Applications & their Benefits :

• It is used extensively by both manufacturing and service organizations , including Xerox ,AT&T , Motorola ,Ford and Toyota etc...
• Reengineering Work Processes & Business Sysyems
• Strategic Planning & Goal Setting
• Market Performance Comparisons & Evaluations
• Problem Solving
• Continuous Improvement of Work Processes & Business Systems
• Education and Idea Enrichment
• To enhance Customer satisfaction

Five Phases of Benchmarking

Planning: Identify the product, service or process to be benchmarked

2. Analysis: Determine the gap between the firm's current performance and that of the firms' benchmarked and identify the causes of significant gaps.

Integration: Establish goals and obtain the support of managers who must provide the resources for accomplishing the goals.

4)Action: Develop action plans, and team assignment, implement the plans,monitor progress and recalibrate benchmark as improvements are made.

Maturity: Leadership position attended, best practices fully integrated into process.

Areas of Benchmarking

1)Operational Strategies :

• Inventory Management
• Inventory Control

2) Supply chain Management :

• Warehousing and distribution
• Transportation

3) Marketing Management :

• Customer Service levels
• Purchasing
• Billing and Collection

4) H.R practices

• Talent Acquisition / Search
• Training and Development
• Compensation Management etc..

1) Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

In my View,

Mr . D.S. Pughazhyendhii's family requires Safe Car yet the value which offers an Equilibrium strike of Mileage, Maintenance with Good space, Features and a Social Status too of not to be owning a car which is of entry segment but one which offers Value.

With Transformation happening in Mindsets - Safety along with Good Interiors, Features are also making an important buying aspect.

Mr . D.S. Pughazhyendhii's major requirements in a car:

• 5-7 seats for his family members.
• Budget: Rs. 8-10 Lakhs/-, on road price
• Good Mileage
• Good car for easy commuting within city and long drive as well.
• He is also fond of big cars.
• 5-7 seats for his family members.

According to his requirents ,I would suggest diesel/ petrol Engine Vehicle, SUVs is preferrable.

SUGGESTION OF CARS:

• MURUTI SUZUKI BELENO
• TATA NEXON
• HYUNDAI VENUE
• MURUTHI SUZUKI VITARA BREZZA
• HUNDAI GRAND I10 NIOS
• FORD ECOSPOR
• MARUTHI SUZUKI SWIFT
• MARUTHI SWIFT DZIRE

MODELS/SPECIFICATIONs:

HYUNAI VENUE(diesel) :

cost: 9.5-10lakhs

MODEL:

Specifiactions Summary:

Mileage (ARAI) kmpl: 17 Kmpl to 23.7Kmpl

Fuel Type: Petrol / Diesel

Fuel tank capacity:45L

kerb weight:1081-1230kg

Transmission: Manual / Automatic

Displacement:1493cc

max power:98.6hp / 4000rpm

Length Width Height: 3995*1770*1605

Seating Capacity: 5

Boot Space: 350 L

Power:98.6 bhp/4000rpm

Torque: 240.26nm / 1500-2750rpm

Engine Displacement: 998 CC / 1396 CC

Gear Box: 7-Speed

FEATURES:

• Power steering
• Anti-lock braking system
• Driver airbag
• Automatic climate control
• Alloy wheels
• Power windows front
• Air conditioner
• Passenger airbag
• Fog lights-front.

2.TATA NEXON:(petrol)

cost: 8.47 Lakh

MODEL:

SPECIFICATIONS SUMMARY:

• Mileage (ARAI) kmpl:17 Kmpl to 21 Kmpl
• fuel type: petrol
• fuel tank capacity:44L

• Gear Box:6 SpeedFuel

• Type:Petrol / Diesel

• Transmission:Manual / Automatic

• Driving Range 773 Km

• Length Width Height:3994*1811*1607

• Seating Capacity:5Boot Space:350

• Power:108.5bhp@3750rpm

• Torque:260Nm@1500-2750rpm

• Engine Displacement:1198 CC / 1497 CC

FEATURES:

• Power steering
• anti lock braking system
• driver airbag
• automatic climate control
• alloy wheels
• power windows front
• air conditioner
• passenger airbag
• fog lights-front.

MURUTHI SUZUKI BELENO:(diesel)

cost: 9.62 lakhs

MODEL:

SPECIFICATIONS SUMMARY:

ARAI Mileage:22.94kmpl

displacement:1197cc

power:90hp

fuel type:

fuel tank capacity:37L

Torque:113 n.m

seating: 5

Weight:1410Kg

Engine:1.2L 90HP in-line 4

Emission Norm compliance Bs vi

engine displacement :1197cc

Transmission:Automatic

FEATURES:

• Power steering
• anti lock braking system
• driver airbag
• automatic climate control
• alloy wheels
• power windows front
• air conditioner
• passenger airbag
• fog lights-front.

MARUTI SUZUKI VITARA BREZZA:petrol

cost:9.3 Lakhs

MODEL:

SPECIFICATION SUMMARY:

ARAI mileage:18.76Kmpl

Engine displacement:1462

Max power :103.26hp / 6000rpm

fuel type:petrol

fuel tank capacity:48.0

seating capacity:5

max torque: 138nm / 4400 rpm

transmission : Automatic

krb weight:1135-1150Kg

Gross weight:1600Kg

FEATURES:

• Power steering
• anti lock braking system
• driver airbag
• automatic climate control
• alloy wheels
• power windows front
• air conditioner
• passenger airbag
• fog lights-front.

HUNDAI GRAND I10 NIOS:petrol

cost: 8.11 Lakhs

MODEL:

Specifications

ARAI Mileage :20.7kmpl

city milage:11kmpl

displacement: 998-1197cc

fuel: petrol

fuel tank capacity:37-60l

torque:95-190 n-m

seating: 5

Engine: 1.2L 83hp inline 4

Transmission : speed manual

FEATURES:

• Power steering
• anti lock braking system
• driver airbag
• automatic climate control
• alloy wheels
• power windows front
• air conditioner
• passenger airbag
• fog lights-front.

FORD ECOSPOR:petrol

cost:8-10 Lakhs

MODEL:

SPECIFICATION SUMMARY:

milage (ARAI):14Kmpl-23Kmpl

displacement:1496-1498cc

fuel type:diesel/ petrol

fuel tank capacity:52L

length:3998mm

width:1765mm

height:1647mm

seat: 5

Weight: 1660Kg

Engine:1.5l 122hp inline 3

gear box:5 speed

transmission:Automatic / manual

Torque:149-215 n-m @ 1750-3250rpm

power:98.96 bhp @3750rpm

FEATURES:

• Power steering
• anti lock braking system
• driver airbag
• automatic climate control
• alloy wheels
• power windows front
• air conditioner
• passenger airbag
• fog lights-front.

Comparison of Vehicles :

Lets Look into difference between cars Mentioned above and selecting among them which is suitable for the above conditions or requirements

Among all of them I recommended

i)HYNDAI VENUE

ii)FORD ECOSPO

both this model cars are suitable and its best for the above family.

Comparison betweem the Hyundai venue and ford ecosport

BRAND NAME	HYUNDAI	FORD
VARIENT	1.2 KAPPA MTE	1.5L PETROL AMBIENTE
ON ROAD PRICE	9.5 Lakhs	10Lakhs
FUEL TYPE	Petrol	Petrol
FUEL TANK CAPACITY	45 L	52 L
BODY TYPE	SUV	SUV
MAX POWER (BHP&RPM)	98.6 BHP/4000RPM	98.96 BHP @3750RPM
MILEAGE(ARAI)	17.52	15.9
BOOT SPACE	350 L	352 L
ENGINE DISPLACEMENT	1197CC	1496CC
SEATING CAPACITY	5	5
TRANSMISSION TYPE	MANUAL	MANUAL
SAFETY	ANTI LOCK BREAKING SYSTEM	ANTI LOCK BREAKING SYSTEM
TOP SPEED	150KMPH	170KMPH

DIMENSIONS & CAPACITY	HYUNDAI	FORD
LENGTH	3995mm	3988mm
WIDTH	1770mm	1765mm
HEIGHT	1590mm	1647mm ( with out rails)
KERB WEIGHT	1169Kgs	1188Kgs
WHEEL BASE	2500mm	2519mm
GROUND CLEARANCE	200mm	200mm
WHEEL SIZE	15 INCHES	13-19 INCHES

PROS OF HYUNDAI:

• Feature-rich SUV,
• Internet Connectivity.
• Multiple Engine Options,
• Easy to drive, value based imt a plus point
• Great engine options including diesel and turbo petrol
• Looks nice, cabin is well paid out too

CONS:

• Less Legroom Space for taller Person
• Less Spacoius on Back Seat.
• Pick-Up in top gears.
• Long waiting period for some versions
• Space isn't in the league of the Nexon

DETAILED COMPARISON OF VENUE AND ECOSPORT

• Safety

Venue comes loaded with ABS (Anti-lock Braking System), Central Locking, EBD (Electronic Brake-force Distribution), ISOFIX (Child-Seat Mount). EcoSport has ABS (Anti-lock Braking System), Central Locking, EBD (Electronic Brake-force Distribution).

• Engine

Venue comes with a 4 cylinder, 1197 cc, Kappa 1.2 L MPi Petrol Petrol Engine which can generate 84 PS @ 6000 rpm power and 114 Nm @ 4000 rpm torque. Ford EcoSport, on the contrary comes with a 3 cylinder, 1496 cc, 1.5 litre petrol Engine Petrol engine which can generate 122PS@6500rpm power and 149Nm@4500rpm torque.

• Warranty

Hyundai Venue has a warranty of 3 Years/Unlimited Kms and Ford EcoSport has 3 Years Warranty.

• Body

Venue has 5 doors and 5 seats. It is an SUV with 350 Litres boot space, 45 Litres fuel tank capacity and a ground clearance of 200 mm. It is 1770 mm wide, 1590 mm high and 3995 mm long. It has 1168 Kg kerb weight and 2500 mm wheel base. Alternativelly, EcoSport is an SUV with 5 doors and 5 seats, 52 Litres fuel tank capacity, 352 Litres boot space, 200 mm ground clearance. It has 1647 mm (without rails) height, 3988 mm length, 1765 (w/o mirrors) mm width, and 1188 Kgkerb weight .

• Transmission

Hyundai Venue comes with FWD (Front Wheel Drive) and 5 Speed Manual transmission. And EcoSport comes with FWD (Front Wheel Drive) and 5 Speed Manual transmission.

• Brakes, Suspensions and Tyres

Venue has Ventilated Disc brakes, Mc Pherson Strut With Coil Spring Rear suspension with Coupled Torsion Beam Axle with coil spring suspension and Drum brakes in rear wheels. It has a 195/65 R15 front tyre size. Contrastingly, Ford EcoSport has Independent Mc Pherson suspension and Ventilated Disc brakes in 195/65 R15 sized front wheels. It has Drum brakes in rear wheels.

The above is the detailed informaton and comparison report about the 2 different cars hyundai and ford ecosport

Among both of them I would like to Suggest HYUNDAI which is the best for the Mr. D.S. Pughazhyendhii family

According to his Requirements .

CONCLUSION:

The suggested of the best automotive car for Mr. D.S. Pughazhyendhii family is HYUNDAI VENUE. Among all the comparisons it is suitable for BANGALORE road, And to travel upto 500Km.