Benchmarking
BENCHMARKING -
Benchmarking is the process of comparing various industry processes with the other industry best processes and getting the output . in benchmarking we compare a process or a product from different industries of that domain . usually comparison is done with the companies that are best in the domain . benchmarking is done to reduce cost , increase quality of product etc . benchmarking can be internal (comparing different groups or teams within an organization ) or external (comparision between two or more organisation) .
BENCHMARKING REPORT -
CASE - MR.D.S.Pughazhyendhii lives in Banglore which is a crowded city , his family consist of his wife , son , mother and father . they take a frequent trip to their native in Madhurai which is 500kms away from Banglore. pughazhyendhii is fond of big cars . he wants to buy a car between 8-10 lakhs price range .
OBJECTIVE - To select a suitable car for Mr.D.S.Pughazhyendhii considering all the factors .
STUDY - Since Mr.D.S.Pughazhyendhii is fond of big cars and has a family of total 5 members we select cars from SUV and Hatchback category for the benchmarking . we will evaluate the cars based on following criteria -
- Comfort and convenience.
- Fuel and performance .
- Safety .
- Price .
the comparison will be between the cars shown below .
OBSERVATION - Out of the 6 cars
- Kia Sonet has the biggest boot space (392 litres).
- Fuel mileage of TATA Nexon is highest (21.5 kmpl).
- Ncap (crash test) of TATA Nexon and Mahindra XUV 300 is 5 stars .
- Ground Clearance of TATA Nexon is highest (209mm).
CONCLUSION - so , considering all the factors i would recommend Mr.D.S.Pughazhyendii TATA Nexon .