Benchmarking
1. Benchmark with presently available cars in the market for the following case.
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
MARUTI SUZUKI DZIRE :
|
Price
₹ 6.43 - 9.31 Lakh
|
Fuel Type
Petrol, CNG
|
Mileage
23.2 to 24.1 kmpl
|
|
Fuel Tank Capacity
37 Litres
|
Transmission
Manual, Automatic (AMT) |
Driving Range
860 KMS
|
|
Engine
1197 cc
|
NCAP Rating
2 Star (Global NCAP)
|
Seating Capacity
5 Seater
|
TOYOTA GLANZA :
|
Price
₹ 6.66 - 9.99 Lakh
|
Fuel Type
Petrol, CNG
|
Mileage
22.3 to 30.61 km/kg
|
|
Fuel Tank Capacity
37 Litres
|
Transmission
Manual, Automatic (AMT) |
Driving Range
827 KMS
|
|
Engine
1197 cc
|
NCAP Rating
Not Tested
|
Seating Capacity
5 Seater
|
HYUNDAI I20 :
|
Price
₹ 7.19 to 11.83 Lakh
|
Fuel Type
Petrol
|
Mileage
19.6 to 20.3 kmpl
|
|
Fuel Tank Capacity
37 Litres
|
Transmission
Manual, Automatic (cvt),(dvt) |
Driving Range
749 KMS
|
|
Engine
998 to 1197 cc
|
NCAP Rating
3 star
|
Seating Capacity
5 Seater
|
NISSAN MAGNET :
|
Price
₹ 6 - 10.78 Lakh
|
Fuel Type
Petrol
|
Mileage
17.7 to 19.35 kmpl
|
|
Fuel Tank Capacity
40 Litres
|
Transmission
Manual, Automatic (CVT) |
Driving Range
750 KMS
|
|
Engine
999 cc
|
NCAP Rating
4 Star (ASEAN NCAP)
|
Seating Capacity
5 Seate
|
TATA ALTRO :
|
Price
₹ 6.45 to 10.5 Lakh
|
Fuel Type
Diesel
|
Mileage
22.5 to 26.34 kmpl
|
|
Fuel Tank Capacity
37 Litres
|
Transmission Manual
|
Driving Range
750 KMS
|
|
Engine
1497cc
|
NCAP Rating
5 Star (ASEAN NCAP)
|
Seating Capacity
5 Seat
|
2 Bench-Marking :
Bench-Marking is the process of comparison of similar products on some dimensions of performance Automotive Benchmarking is the process of analyzing the choices of similar products based on the selection factor and deducing it to final conclusion.
Benchmarking is used to measure performance using a specific metric (cost per unit of measurement, performance per unit of measurement, cycle time per unit x, or defect per unit), resulting in a measurement of performance Which is compared with others.
The 12 stage methodology consists of:
- Select subject
- Define the process
- Identify potential partners
- Identify data sources
- Collect data and select all partners
- Determine the gap
- Establish process differences
- Target future performance
- Communicate
- Adjust goal
- Implement
- Review and recalibrate
There are different level to observe for brnch marking
- Between similar processes in the same factory or service branch
- Between different factories or service branches
- Between different competing organizations
- Between different sectors using the same process
3 Compare of vehicles :
MARUTI SUZUKI DZIRE :
|
Price
₹ 6.43 - 9.31 Lakh
|
Fuel Type
Petrol, CNG
|
Mileage
23.2 to 24.1 kmpl
|
|
Fuel Tank Capacity
37 Litres
|
Transmission
Manual, Automatic (AMT) |
Driving Range
860 KMS
|
|
Engine
1197 cc
|
NCAP Rating
2 Star (Global NCAP)
|
Seating Capacity
5 Seater
|
TOYOTA GLANZA :
|
Price
₹ 6.66 - 9.99 Lakh
|
Fuel Type
Petrol, CNG
|
Mileage
22.3 to 30.61 km/kg
|
|
Fuel Tank Capacity
37 Litres
|
Transmission
Manual, Automatic (AMT) |
Driving Range
827 KMS
|
|
Engine
1197 cc
|
NCAP Rating
Not Tested
|
Seating Capacity
5 Seater
|
HYUNDAI I20 :
|
Price
₹ 7.19 to 11.83 Lakh
|
Fuel Type
Petrol
|
Mileage
19.6 to 20.3 kmpl
|
|
Fuel Tank Capacity
37 Litres
|
Transmission
Manual, Automatic (cvt),(dvt) |
Driving Range
749 KMS
|
|
Engine
998 to 1197 cc
|
NCAP Rating
3 star
|
Seating Capacity
5 Seater
|
NISSAN MAGNET :
|
Price
₹ 6 - 10.78 Lakh
|
Fuel Type
Petrol
|
Mileage
17.7 to 19.35 kmpl
|
|
Fuel Tank Capacity
40 Litres
|
Transmission
Manual, Automatic (CVT) |
Driving Range
750 KMS
|
|
Engine
999 cc
|
NCAP Rating
4 Star (ASEAN NCAP)
|
Seating Capacity
5 Seate
|
TATA ALTRO :
|
Price
₹ 6.45 to 10.5 Lakh
|
Fuel Type
Diesel
|
Mileage
22.5 to 26.34 kmpl
|
|
Fuel Tank Capacity
37 Litres
|
Transmission Manual
|
Driving Range
750 KMS
|
|
Engine
1497cc
|
NCAP Rating
5 Star (ASEAN NCAP)
|
Seating Capacity
5 Seat
|
4 conclusion :
At last, the final car for Mr. D.S. Pughazhyendhii from my side is Tata Altroz which have ₹ 8.89 Lakh. Tata Altroz XT Petrol is the petrol variant in the Altroz lineup and is priced at ₹ 8.89 Lakh.It returns a certified mileage of 19.05 kmpl. This XT Petrol variant comes with an engine putting out 85 bhp @ 6000 rpm and 113 Nm @ 3300 rpm of max power and max torque respectively. Tata Altroz XT Petrol is available in Manual transmission and offered in 5 colours: Harbour Blue, Midtown Grey, HighStreet Gold, Downtown Red and Avenue White.Here I am suggesting Tata Altroz XT Petrol because of few reasons,
- Tata Altroz, probably the most stylish looking hatchback of the lot
- This car has Five Star G-NCAP safety rating.
- Also, it has a maximum feature loaded and spacious cabin
- It provide the air bags for both driver and passengers
- Good air conditioner and interior
- Safest vehicle aroound thiz range