Benchmarking
BENCHMARKING
Benchmarking is the process of comparison of similar products on some dimensions of performance
Automotive Benchmarking is the process of analyzing the choices of similar products based on the selection factor and deducing it to final conclusion.
CASE
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
Maruti Brezza
₹ 8.18 Lakh, 5 Seater, Boot space : 328 Litres, Mileage : 19 kmpl, Engine : 1462 cc, Max Power (bhp@rpm) : 101.65bhp@6000rpm
Mark : 4 3 4 4 3
Total Mark :- 18
Hyundai Verna
₹ 9.63 Lakh, 5 Seater, Boot space : 465 litres, Mileage : 20.6 kmpl, Engine : 1482cc, Max Power (bhp@rpm) 157.57bhp@5500rpm
Mark : 3 5 5 5 5
Total Mark :- 23
Toyota Urban Cruiser
₹ 9.02 Lakh, 5 Seater, Boot space : 328 Litres, Mileage : 17.03 kmpl, Engine : 1462cc, Max Power (bhp@rpm) 103.26bhp@6000rpm
Mark : 3.5 3 3 4 3.5
Total Mark :- 17
TATA Nexon
₹7.80 Lakh, 5 Seater, Boot space :350 litres, Mileage : 17.79 kmpl, Engine : 1199 cc, Max Power (bhp@rpm) 118.5bhp@5500rpm
Mark : 5 4 3.5 3 4
Total Mark :- 19.5
Asper the case study Hundai verna get Good score and there by TAT Nexo but in the safety point of view TATA Nexon is the Excelent option. TATA Nexon is the first Indian Model to recieve 5star NCAP Rating for its safety and crash test. Apart from the spesifications of other models Automatic Rain Sensing Wipers, Tyre pressure monitoring system are available in TATA NEXON 1.5XM within the price range.
Tata Nexon provide strong body so it ensure reliability of the vehicle too
More over its provide good interior space and boot space
CONCLUSION
As per the need of the Mr. D.S. Pughazhyendhii, after benchmarking found TATA Nexon is better option.