Benchmarking
BENCHMARKING
benchmarking is a process used to measure the quality and performance of your company’s products, services, and processes. These measurements don’t have much value on their own—that data needs to be compared against some sort of standard.
EXAMPLE FOR BENCHMARKING
Suppose it takes 30 minutes to produce your product. Is the 30-minute measurement good or bad? The only way for you to know is to compare it against other data, such as the time it takes another organization to produce a similar product. If another organization can produce the same type of product in less than 30 minutes, you can use their time as a benchmark for measuring your own processes and procedures.
WHY BENCHMARKING IS IMPORTANT
The goal of your business should be to grow, improve processes, increase quality, decrease costs, and earn more money. Benchmarking is one of many tools you can use as part of any continuous improvement model used within your organization.
BENCHMARKING HELPS US IN THE FOLLOWING WAY
- Improve processes and procedures.
- It measures the effectiveness of past performance.
- Increase efficiency and lower costs, making your business more profitable.
- Improve quality and customer satisfaction.
TYPES OF BENCHMARKING
- Internal benchmarking
- competitive benchmarking
- strategy benchmarking
REQUIREMENT
Benchmark with presently available cars in the market for the following case.
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, his five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500 km away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
In my view,
I would suggest Diesel Engine Vehicle, SUVs and Sedans is preferable.
SUGGESTIBLE CARS
- Tata Nexon
- Hyundai Venue
- Maruti Suzuki Vitara Brezza
- Ford Eco Sport
TATA NEXON
Pros:
- Best-in-class safety package
- Powerful engines (petrol & diesel)
- Ride and feels like a big vehicle
Cons:
- Quality of plastic inside the cabin
- Sluggish infotainment
- Slightly hard ride
|
MODELS / SPECIFICATIONS |
TATA NEXON |
|
ARAI Mileage |
21.5 kmpl |
|
Engine Displacement (cc) |
1497 |
|
Max Torque (nm@rpm) |
260Nm@1500-2750rpm |
|
Transmission Type |
Automatic |
|
Fuel Tank Capacity |
44 |
|
Max Power (bhp@rpm) |
108.5bhp@4000rpm |
|
Seating Capacity |
5 |
|
Boot Space (Litres) |
350 |
|
Body Type |
SUV |
|
Safety |
16.06/17 |
HYUNDAI VENUE
Pros:
- Ease of driving on offer
- Three different engine options
- Feature loaded
Cons:
- Isn't as big as its rivals
- No diesel automatic on offer
- 1.2 petrol is weak on punch
|
MODELS / SPECIFICATIONS |
HYUNDAI VENUE |
|
ARAI Mileage |
18.14kmpl |
|
Engine Displacement (cc) |
998 |
|
Max Torque (nm@rpm) |
171.6Nm@1500-4000rpm |
|
Transmission Type |
Automatic |
|
Fuel Tank Capacity |
45 |
|
Max Power (bhp@rpm) |
118.35bhp@6000rpm |
|
Seating Capacity |
5 |
|
Boot Space (Litres) |
350 |
|
Body Type |
SUV |
|
Safety |
4 stars NCAP rating |
MARUTI SUZUKI VITARA BREZZA
Pros:
- Peppy & efficient 1.5 petrol
- Good value for money
- Neutral ride, easy to drive
Cons:
- No more diesel option
- Rivals offer more space
|
MODELS / SPECIFICATIONS |
MARUTI SUZUKI VITARA BREZZA |
|
ARAI Mileage |
18.76kmpl |
|
Engine Displacement (cc) |
1462 |
|
Max Torque (nm@rpm) |
138Nm@4400rpm |
|
Transmission Type |
Automatic |
|
Fuel Tank Capacity |
48 |
|
Max Power (bhp@rpm) |
103.26bhp@6000rpm |
|
Seating Capacity |
5 |
|
Boot Space (Litres) |
328 |
|
Body Type |
SUV |
|
Safety |
12.51/17 |
FORD ECO SPORT
The Ford Ecosport is considered as one of the best sub-4m compact SUVs currently on sale in the Indian market. The car gets powerful and refined engines and also comes with an aggressive and appealing design language. If you are in the market to buy a new compact SUV and wondering if the Ecosport is the best of all.
Pros:
- Build Quality
- Powerful and Responsive Engines
- Looks
- Driving Dynamics
- Long List Of Safety Features
Cons:
- Not So VFM
- Feels Dated
- Stiff Suspension Setup
- Narrow Second Row
- Thick A-Pillar Causes Blind Spot
|
MODELS / SPECIFICATIONS |
FORD ECO SPORT |
|
ARAI Mileage |
21.7kmpl |
|
Engine Displacement (cc) |
1498 |
|
Max Torque (nm@rpm) |
215Nm@1750-2500rpm |
|
Transmission Type |
Manual |
|
Fuel Tank Capacity |
52 |
|
Max Power (bhp@rpm) |
98.63bhp@3750rpm |
|
Seating Capacity |
5 |
|
Boot Space (Litres) |
352 |
|
Body Type |
SUV |
|
Safety |
4 stars NCAP rating |
COMPARISON
|
MODELS / SPECIFICATIONS |
TATA NEXON |
HYUNDAI VENUE |
MARUTI SUZUKI VITARA BREZZA |
FORD ECO SPORT |
|
ARAI Mileage |
21.5 kmpl | 18.14kmpl | 18.76kmpl | 21.7kmpl |
|
Engine Displacement (cc) |
1497 | 998 | 1462 | 1498 |
|
Max Torque (nm@rpm) |
260Nm@1500-2750rpm |
171.6Nm@1500-4000rpm |
138Nm@4400rpm | 215Nm@1750-2500rpm |
|
Transmission Type |
Automatic | Automatic | Automatic | Manual |
|
Fuel Tank Capacity |
44 | 45 | 48 | 52 |
|
Max Power (bhp@rpm) |
108.5bhp@4000rpm | 118.35bhp@6000rpm | 103.26bhp@6000rpm | 98.63bhp@3750rpm |
|
Seating Capacity |
5 | 5 | 5 | 5 |
|
Boot Space (Litres) |
350 | 350 | 328 | 352 |
|
Body Type |
SUV | SUV | SUV | SUV |
|
Safety |
16.06/17 | 4 stars NCAP rating | 12.51/17 | 4 stars NCAP rating |
CONCLUSION
I would suggest Tata Nexon for Mr. D.S. Pughazhyendhii's family, Nexon is an excellent offering that is the safest car in its segment. It is also value for money product with class-leading features.