Challenge

Benchmarking

BENCH-MARKING:

It is the process of comparing one's business process and performance metrics to industries bests and/or best practices from other industries.Process benchmarking includes studying process flows, operating system, process technologies and the operation of target firms and departments.

Also it can be defined as the way of discoveing what is the best performance being acived-whether in a particular company,by a competiter or by entirely different industry. this information can then used to identify gaps on an organization' process to achieve a competative adavantage.

Three primary classification of Benchmaking :

Althrough there are many forms of benchmarking, they can classified into three categories-

  • internal
  • competative and
  • strategic.

BENEFITS:

In addition to helping companies become more efficient and profitable, benchmarking has other benefits, too, such as:

  • Improving employee understanding of cost structures and internal processes
  • Encouraging team-building and cooperation in the interests of becoming more competitive
  • Enhancing familiarity with key performance metrics and opportunities for improvement company-wide

In essence, benchmarking helps employees understand how one small piece of a company’s processes or products can be the key to major success, just as one employee’s contributions can lead to a big win.

REQUIREMENT:

Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

In my view,I would suggest Diesel Engine Vehicle, SUVs is preferrable.

suggestion cars:

  • Hyundai venue
  • Maruthi suzuki brezza
  • ford eco sport
  • Hundai verna
  • Tata tiago EV

car specifications for:

1.HYNDAI VENUE:

model:

specifications:

Mileage (ARAI) kmpl: 17 Kmpl to 23.7Kmpl

Fuel Type: Petrol / Diesel

fuel tank capacity:45L

kerb weight:1081-1230kg

Transmission: Manual / Automatic

displacement:1493cc

max power:98.6hp / 4000rpm

Length Width Height: 3995*1770*1605

Seating Capacity: 5

Boot Space: 350 L

Power:98.6 bhp/4000rpm

Torque: 240.26nm / 1500-2750rpm

Engine Displacement: 998 CC / 1396 CC

Gear Box: 7-Speed

safety feature:

six air bags.

pros:

  • Power steering
  • anti lock braking system
  • driver airbag
  • automatic climate control
  • alloy wheels
  • power windows front
  • air conditioner
  • passenger airbag
  • fog lights-front

cons:

  • Isn't as big as rivals
  • No diesel automatic on offer
  • 1.2 petrol is weak on punch

2.TATA TIAGO EV:

model:

specifications:

charging time:8.5 hrs

mileage : 250-300km/ full charge

fuel type: electric

transmission: automatic

seating: 5

safety features: 4 star(global NCAP)

Airbags
Passenger Airbags
ABS
Hill Assist
Engine Immobilizer
Child Safety Lock
Power Door Lock
Seat Belt With Pretensioners, Load Limiters And Crash-Locking Tongue
Dual Air Bags

3.MARUTI SUZUKI VITARA BREZZA

specifiactions:

Mileage (ARAI) kmpl:18.76kmpl

Fuel Type: Petrol / Diesel

fuel tank capacity:48L

Transmission: Automatic

displacement:1462cc

Seating Capacity: 5

Boot Space: 328

Power(bhp@rpm):103.26bhp@6000rpm

Torque(mm@rpm):138Nm@4400rpm

Engine Displacement: 1462cc

Pros:

  1. Peppy & efficient 1.5 petrol
  2. Good value for money
  3. Neutral ride, easy to drive

Cons:

  1. No more diesel option
  2. Rivals offer more space
  3. Design isn�t attractive as before

4.TATA NEXON

specifiactions:

Mileage (ARAI) kmpl:21.1kmpl

Fuel Type:Diesel

fuel tank capacity:44L

Transmission: Automatic

displacement:1462cc

Seating Capacity: 5

Boot Space: 328

Power(bhp@rpm):108.5bhp@6000rpm

Torque(mm@rpm):260Nm@1500-2750rpm

Engine Displacement: 1497cc

Pros:

  1. Best in class safety package
  2. Powerful engines (petrol & diesel)
  3. Ride and feels like a big vehicle

Cons:

  1. Quality of plastic inside the cabin
  2. Sluggish infotainment
  3. Slightly hard ride
comparison :
model/ specifications HYNDAI VENUE TATA TIAGO EV MARUTI SUZUKI VITARA BREZZA TATA NEXON
ARAI Mileage 18.14kmpl 200-300/full charge 18.76kmpl 21.5kmpl
Engine Displacement (cc) 998 - 1462 1497
Max Torque (nm@rpm) 171.6Nm@1500-4000rpm 113Nm@3300rpm 138Nm@4400rpm 260Nm@1500-2750rpm
Transmission Type Automatic Automatic Automatic Automatic
Fuel Tank Capacity 45 19.2 to 24 kWh(battery capacity) 48 44
Max Power (bhp@rpm) 118.35bhp@6000rpm 86 PS (63.0 kW)@6000 RPM 103.26bph@6000rpm 108.5bhp@4000rpm
Seating Capacity 5 5 5 5
Boot Space (Litres) 350 240 328 350
Body Type suv hatchback suv suv
Safety 4 stars NCAP rating 4 star 12.5/17 16.06/17
price 8.95 lakhs 8.69 lakhs 8.18 lakhs 10 lakhs on road price

conclusion:

I would suggest Tata Nexon(suv) for Mr. D.S. Pughazhyendhii and his family also he is fond of big cars ,Nexon is a excellent offering which is safest car in its segment. It is also value for money product with class leading features and also high mileage comparing to other cars.

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