Benchmarking
BENCH-MARKING:
It is the process of comparing one's business process and performance metrics to industries bests and/or best practices from other industries.Process benchmarking includes studying process flows, operating system, process technologies and the operation of target firms and departments.
Also it can be defined as the way of discoveing what is the best performance being acived-whether in a particular company,by a competiter or by entirely different industry. this information can then used to identify gaps on an organization' process to achieve a competative adavantage.
Three primary classification of Benchmaking :
Althrough there are many forms of benchmarking, they can classified into three categories-
- internal
- competative and
- strategic.
BENEFITS:
In addition to helping companies become more efficient and profitable, benchmarking has other benefits, too, such as:
- Improving employee understanding of cost structures and internal processes
- Encouraging team-building and cooperation in the interests of becoming more competitive
- Enhancing familiarity with key performance metrics and opportunities for improvement company-wide
In essence, benchmarking helps employees understand how one small piece of a company’s processes or products can be the key to major success, just as one employee’s contributions can lead to a big win.
REQUIREMENT:
Benchmark with presently available cars in the market for the following case.
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
In my view,I would suggest Diesel Engine Vehicle, SUVs is preferrable.
suggestion cars:
- Hyundai venue
- Maruthi suzuki brezza
- ford eco sport
- Hundai verna
- Tata tiago EV
car specifications for:
1.HYNDAI VENUE:
model:

specifications:
Mileage (ARAI) kmpl: 17 Kmpl to 23.7Kmpl
Fuel Type: Petrol / Diesel
fuel tank capacity:45L
kerb weight:1081-1230kg
Transmission: Manual / Automatic
displacement:1493cc
max power:98.6hp / 4000rpm
Length Width Height: 3995*1770*1605
Seating Capacity: 5
Boot Space: 350 L
Power:98.6 bhp/4000rpm
Torque: 240.26nm / 1500-2750rpm
Engine Displacement: 998 CC / 1396 CC
Gear Box: 7-Speed
safety feature:
six air bags.
pros:
- Power steering
- anti lock braking system
- driver airbag
- automatic climate control
- alloy wheels
- power windows front
- air conditioner
- passenger airbag
- fog lights-front
cons:
- Isn't as big as rivals
- No diesel automatic on offer
- 1.2 petrol is weak on punch
2.TATA TIAGO EV:
model:

specifications:
charging time:8.5 hrs
mileage : 250-300km/ full charge
fuel type: electric
transmission: automatic
seating: 5
safety features: 4 star(global NCAP)
3.MARUTI SUZUKI VITARA BREZZA

specifiactions:
Mileage (ARAI) kmpl:18.76kmpl
Fuel Type: Petrol / Diesel
fuel tank capacity:48L
Transmission: Automatic
displacement:1462cc
Seating Capacity: 5
Boot Space: 328
Power(bhp@rpm):103.26bhp@6000rpm
Torque(mm@rpm):138Nm@4400rpm
Engine Displacement: 1462cc
Pros:
- Peppy & efficient 1.5 petrol
- Good value for money
- Neutral ride, easy to drive
Cons:
- No more diesel option
- Rivals offer more space
- Design isn�t attractive as before
4.TATA NEXON

specifiactions:
Mileage (ARAI) kmpl:21.1kmpl
Fuel Type:Diesel
fuel tank capacity:44L
Transmission: Automatic
displacement:1462cc
Seating Capacity: 5
Boot Space: 328
Power(bhp@rpm):108.5bhp@6000rpm
Torque(mm@rpm):260Nm@1500-2750rpm
Engine Displacement: 1497cc
Pros:
- Best in class safety package
- Powerful engines (petrol & diesel)
- Ride and feels like a big vehicle
Cons:
- Quality of plastic inside the cabin
- Sluggish infotainment
- Slightly hard ride
| model/ specifications | HYNDAI VENUE | TATA TIAGO EV | MARUTI SUZUKI VITARA BREZZA | TATA NEXON |
| ARAI Mileage | 18.14kmpl | 200-300/full charge | 18.76kmpl | 21.5kmpl |
| Engine Displacement (cc) | 998 | - | 1462 | 1497 |
| Max Torque (nm@rpm) | 171.6Nm@1500-4000rpm | 113Nm@3300rpm | 138Nm@4400rpm | 260Nm@1500-2750rpm |
| Transmission Type | Automatic | Automatic | Automatic | Automatic |
| Fuel Tank Capacity | 45 | 19.2 to 24 kWh(battery capacity) | 48 | 44 |
| Max Power (bhp@rpm) | 118.35bhp@6000rpm | 86 PS (63.0 kW)@6000 RPM | 103.26bph@6000rpm | 108.5bhp@4000rpm |
| Seating Capacity | 5 | 5 | 5 | 5 |
| Boot Space (Litres) | 350 | 240 | 328 | 350 |
| Body Type | suv | hatchback | suv | suv |
| Safety | 4 stars NCAP rating | 4 star | 12.5/17 | 16.06/17 |
| price | 8.95 lakhs | 8.69 lakhs | 8.18 lakhs | 10 lakhs on road price |
conclusion:
I would suggest Tata Nexon(suv) for Mr. D.S. Pughazhyendhii and his family also he is fond of big cars ,Nexon is a excellent offering which is safest car in its segment. It is also value for money product with class leading features and also high mileage comparing to other cars.
