Benchmarking
Objective: To suggest a car as per customer's requirements with the help of Benchmarking.
Customer's Name: Mr. D.S.Pughazhyendhii
Step 1:
Customer's Requirements:
- 5 Seater
- Price between 8 to 10 Lakhs.
- Routine Usage
- Monthly once vacation trip to native place around 1000 Km.
Step 2:
What is Benchmarking?
- Benchmarking is the companies to create new methods or improve the current processes to meet their higher standards. The process of measuring the performance of a company's products, services against those of another business considered to be the best in the industry.
- One of the methods campanies use to improve their srvices is the use of benchmarking. The purpose of benchmarking is to determine the strengths and weaknesses of a company and create recomondation to improve company peformance.
Here I am going to compare four famous car companies and suggest the best car from them to the customer.
1. KIA Sonet HTK Plus 1.2


2. Maruti Suzuki Brezza VXi:


3. Tata Nexon XMA:


4. Hyundai Venue S 1.2:



Engine and Transmission:


Dimensions:

Capacity:

Suspensions and Brakes:

Safety:

Good Thinks:

Conclusion:
- Compared to the above data, the Tata Nexon has received a safety rating of 5 by NCAP. So Tata Nexon XMA is my suggestion for Mr. D.S.Pughazhyendhii's family based on all above comparison. It has Better Mileage, great boot space and more safety.
- Spacious cabin - despite the compact footprint.
- Seating capacity 5 person and Budget also meet the Mr. D.S.Pughazhyendhii's requirements.