Challenge

Benchmarking

Objective: To suggest a car as per customer's requirements with the help of Benchmarking.

Customer's Name: Mr. D.S.Pughazhyendhii

Step 1:

Customer's Requirements:

  • 5 Seater
  • Price between 8 to 10 Lakhs.
  • Routine Usage
  • Monthly once vacation trip to native place around 1000 Km.

Step 2:

What is Benchmarking?

  • Benchmarking is the companies to create new methods or  improve the current processes to meet their higher standards. The process of measuring the performance of a company's products, services against those of another business considered to be the best in the industry.
  • One of the methods campanies use to improve their srvices is the use of benchmarking. The purpose of benchmarking is to determine the strengths and weaknesses of a company and create recomondation to improve company peformance. 

Here I am going to compare four famous car companies and suggest the best car from them to the customer.

1. KIA Sonet HTK Plus 1.2

2. Maruti Suzuki Brezza VXi:

3. Tata Nexon XMA:

4. Hyundai Venue S 1.2:

Engine and Transmission:

Dimensions:

Capacity:

Suspensions and Brakes:

Safety:

Good Thinks:

Conclusion:

  • Compared to the above data, the Tata Nexon has received a safety rating of 5 by NCAP. So Tata Nexon XMA is my suggestion for Mr. D.S.Pughazhyendhii's family based on all above comparison. It has Better Mileage, great boot space and more safety.
  • Spacious cabin - despite the compact footprint.
  • Seating capacity 5 person and Budget also meet the Mr. D.S.Pughazhyendhii's requirements.
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