Benchmarking

BENCHMARKING:

Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance.

Benchmarking is a process used to measure the quality and performance of your company’s products, services, and processes. These measurements don’t have much value on their own—that data needs to be compared against some sort of standard.

The objective of benchmarking is to use the data gathered in your benchmarking process to identify areas where improvements can be made by:

• Determining how and where other companies are achieving higher performance levels than your company has been able to achieve.
• Comparing the competition’s processes and strategies against your own.
• Using the information you gather from your analyses and comparisons to implement changes that will improve your company’s performance, products, and services.

Common areas that you may want to target for benchmarking analysis include cost per unit, time to produce each unit, quality of each unit, and customer satisfaction. The performance metrics you get from these targets can be compared against others to help you determine best practices for improving your operations.

TYPES OF BENCHMARKING:

1. Performance benchmarking involves gathering and comparing quantitative data (i.e., measures or key performance indicators). Performance benchmarking is usually the first step organizations take to identify performance gaps.

2. Practice benchmarking involves gathering and comparing qualitative information about how an activity is conducted through people, processes, and technology.

3. Internal benchmarking compares metrics (performance benchmarking) and/or practices (practice benchmarking) from different units, product lines, departments, programs, geographies, etc., within the organization.

4. External benchmarking compares metrics and/or practices of one organization to one or many others.

Mr. D.S. Pughazhyendhii requirements:

SEATS: 5

MILEAGE: Office commute of 20km/day(assumption) + 1000km/month village travel = 19200km/year

VEHICLE TYPE: Mr. Pughazhyendhii love of big cars.

BUDGET: 8-10 lakhs (on-road in Bengaluru).

SUGGESTION: A petrol compact SUV with Manual/Auto Transmission

Cars to be compared:

1. Tata PUNCH
2. Kia SONET
3. Mahindra KUV100
4. Hyundai VENUE
5. Tata NEXON

1. TATA PUNCH:

PRICE: ₹ 7.28 Lakh onwards

SPECIFICATIONS
Engine	1.2-litre
Fuel	PETROL
Power/Torque	84bhp and 113Nm
Body	COMPACT SUV
Gearbox	five-speed manual gearbox or an AMT unit
Safety	5 Star (Global NCAP)
Boot	366-litres
Efficiency	18.9 kmpl

PROS	CONS
SUVish road presence Spacious cabin Ride quality - Pliant and supple Rear seat comfort Overall value	Weak bottom-end performance Rear shoulder room Steering - Not progressive, lacks appropriate feedback

2. KIA SONET

PRICE: ₹ 9.30 Lakh onwards

SPECIFICATIONS
Engine	4-cylinder 1.2-litre naturally aspirated
Fuel	PETROL
Power/Torque	81bhp/115Nm
Body	COMPACT SUV
Gearbox	six-speed manual
Safety	5-star rating in the ANCAP
Boot	392 Liters
Efficiency	18.2 kmpl

PROS	CONS
Great styling Refined motors/gearboxes Easy to drive - Compact size, steering that's light Quality and fit/finish are on par with segment expectations Boot capacity	Firm ride quality Rear seat space Rear visibility is hampered by the chunky C-pillars

3. MAHINDRA KUV100

PRICE:₹ 7.56 Lakh onwards

SPECIFICATIONS
Engine	1.2-litre three-cylinder
Fuel	petrol
Power/Torque	82bhp and 114Nm
Body	COMPACT SUV
Gearbox	Manual
Safety	N/A
Boot	243 Liters
Efficiency	18.15 kmpl

PROS	CONS
SUV-ish looks Space - Despite compact footprint Practicality good under-seat and rear floorboard storage Unique multi-seating Ride - Uneven surfaces are taken in with ease at low speeds, good ground clearance	Ergonomics - Off-set pedals, visibility isn't great Intense body-roll at higher speeds Lack of lateral support due to the absence of contours on the rear-bench

4. HYUNDAI VENUE

PRICE:₹ 9.35 Lakh onwards

SPECIFICATIONS
Engine	1.2 L
Fuel	Petrol
Power/Torque	82 bhp/ 114 Nm
Body	COMPACT SUV
Gearbox	Manual
Safety	29.8/48
Boot	350 litres
Efficiency	17.5

PROS	CONS
Interior quality - Segment standout quality, good fit/finish, sorted ergonomics Venue feels modern	No Airbags in Base Variant Cramped rear seat Broken surfaces are felt within the cabin

5. TATA NEXON

PRICE:₹ 8.00 Lakh onwards

SPECIFICATIONS
Engine	The 1.2-litre turbocharged
Fuel	Petrol
Power/Torque	118bhp at 5,500rpm and 170Nm of torque at 1,750rpm
Body	COMPACT SUV
Gearbox	6 speed manual
Safety	5 Star (Global NCAP)
Boot	350 litres
Efficiency	17.88 kmpl

PROS	CONS
Upmarket looks Proper no-nonsense SUV stance Very safe car Performance - The powertrains offer a satisfying mid/top-end grunt Spacious cabin Sorted ride/handling Nicely tuned suspension offers apt damping	Scratchy hard plastics, rough edges, panel gaps Low-end grunt missing Infotainment screen - Slow responses, low-resolution screen

CONCLUSION:

Due to Budget Constraints, Mr. Pughazhyendhii will only able to buy entry level models of NEXON, SONET and VENUE.
The entry level variants doesn't offer the equipment list as well as safety standard as per present requirements. So above are not recommended.

TATA KUV100 offers great proposition at very competitive starting price of sub 8 lakhs rupees. But it doesn't gives the option of AUTO or SEMI-AUTO transmission.

Therefore,I will recommed Mr. Pughazhyendhii to buy TATA PUNCH as it offers good space, have good mileage, and comes in AMT transmission which will help him beat the Banglore Traffic. TATA PUNCH is also a good stable when at high speed so will give him necessary comfort while travel to madurai.

Specifically, Mr. Pughazhyendhii should buy TATA PUNCH Accomplished AMT variant which sell in bangalore for ₹ 9.96 Lakh(on-road). It offers all the features such as

• 7 inch touch display
• Android Auto (Wired)
• Apple Car Play (Wired)
• Steering mounted controls
• 6 speakers
• 8 way manual driver Seat Adjustment
• 2 Airbags
• Safety features like ABS, EBD, Hill hold, Traction control system, speed sensing door locks,etc.

& many other features.