Benchmarking

AUTOMOTIVE BENCHMARKING

Benchmarking involves comparing similar products, services, or processes on some performance dimensions. Benchmarking compares a company's metrics to other businesses to analyze what's effective in their respective industries. Implementing this process can lead to various benefits, including improved efficiency and increased sales.

It is a process of measuring the performance of a company's products, services, or processes against those of another business considered to be the best in the industry.

CASE

Mr. D.S. Pughazhyendhii is a married man living in Bangalore, a highly crowded city. His Family comprises five members: his wife, his five-year-old boy, his father, and his mother. He visits his native place, Madurai, 500 km away from Bangalore, once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on the road. Please suggest options for him to buy a good vehicle for his Family.

Note: Pughazhyendhii is fond of big cars.

REPORT

The above case of Mr. Pughazhyendhii leads to the following filters. They are

• The number of commuters is five, including a child, so the vehicle should be spacious with enough legroom.
• He uses his car for his Daily office commute and a monthly trip to his native. This would give a total estimate of more than 2500km/month and 20000km/year.
• The budget is from 8-10 Lakhs, but he wants big cars.
• Considering their requirement, the suggestion would be a choice of SUV Vehicle and
• In the present condition, the price gap between petrol and diesel is not more, so they also prefer petrol.
• In a Metro city like Bengaluru, Automatic Gear transmission would be best suited, but due to budget constraints and fuel efficiency Manual Transmission is preferred.

Based on these requirements, a detailed benchmarking is done to compare the specifications, advantages, and other considerable parameters.

A single suitable vehicle among the comparison

TATA NEXON

• Maruti Brezza and Reno Kiger are the front runners, but TATA Nexon offers much more stable performance on city traffic and highway with multi-drive modes.
• Tata Nexon has a Linear Power Delivery system and has better Engine power and torque, only failing behind Maruti Brezza.
• The Reported ARAI Mileage shows Venue and Nexon are far better, and Brezza falls behind because of its power-to-weight ratio.

INTERIOR

TATA Nexon is the most stylish group because of its spacious Cabin Interior with other Leg room for the hinder passengers and suits best for the family drive by giving elegant seating for the fifth passenger. The Glove Box and Rear HVAC Vent are the name features of TATA NEXON and also have better supervision and Instrument Panel Clusters with added mileage holders along the side doors. Nexon's Infotainment touchscreen has a crummy performance compared to Ford Ecosport and Hyundai Venue. Mahindra XUV has a better Plastic Interior, neat quality, and a Binary tone variant of Hyundai Venue, and the material looks better. The XM variant Nexon's quality isn't superior to other models. The Blue link connectivity App with a smartphone from Hyundai Venue gives fresh scoring for Venue, among others.

EXTERIOR

TATA Nexon is a name in this order and offers the maximum boot space of 350 liters falling just behind EcoSport, but Nexon gives way better ground clearance of 209 mm, which will be well suited for Indian Roads. The Facelift, Headlight, and Tail Light are swish in NEXON and give a land rover discovery like the front with the hefty and big frontal end. The Lagged ABC Pillars of TATA NEXON offer better headroom than the other models.

SAFETY and COMFORT

Upscale aesthetics -instigative and poignant design, good no-nonsense SUV station G- NCAP safety- A five-star NCAP safety standing ensures buyers get a veritably safe auto Performance- The powertrains offer a satisfying medial/top-end grunt for utmost situations commodious Cabin- Despite the compact footmark, it's ample than member rivals Sorted lift/ running- Nicely tuned suspense offers apt damping at most pets.

Tata Nexon impressed everyone with a 4-star safety rating in August 2018. Still, just months later, the compact SUV impressed everyone with a full 5-star score in the Global NCAP crash tests under the #safercarsforindia initiative. The Nexon scored 16.06 out of 17 points in the adult occupant protection category, becoming India's first-ever car to score a full 5-star score in these tests. Speaking on the achievement, Gunter Butschek, MD and Chairman, Tata Motors, said," The Nexon achieving 5 stars at Global-NCAP is an exemplary achievement, and fortifies our intent for the future product portfolio."

Summary

Therefore detailed benchmarking is done, and auto mode is proposed based on this case's reports.