Benchmarking
BENCHMARKING
A specific, distinctive vehicle attribute branding is essential to make cars unique and competitive. As a first step on the way, vehicle manufacturers have to benchmark their vehicles in the competitive environment in order to understand and to strengthen or improve the potential of their vehicles.
Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance. For example it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors.
It is particularly useful when comparing not only performance but also practice in other words what do the different organizations do to enable that performance to be delivered? And applied in this way it is a powerful tool in process innovation sin e studying how the ‘best’ achieve their performance can provide powerful clues for changing the way processes operate.
PROCESS :
- Between similar processes in the same factory or service branch
- Between different factories or service branches
- Between different competing organizations
- Between different sectors using the same process
AIM :
Benchmark with presently available cars in the market for the following case.
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
According to me diesel engine SUV will be better. So 4 model are explain below :
- Tata Nexon
- Hyundai Venue
- Maruti Suzuki Vitara Brezza
- Mahindra XUV 300
TATA NEXON :
Key Specifications
| ARAI Mileage | 17.2 Kmpl |
| Fuel Type | Petrol |
| Max Power (bhp @ rpm) | 118.3 @ 5500 rpm |
| Seating Capacity | 5 |
| Transmission Type | Manual/Automatic |
| Fuel Tank Capacity | 44 Litres |
| Engine Displacement | 1199 cc |
| Max Torque (nm@rpm) | 170 Nm @ 1750-4000 rpm |
| Boot Space (Litres) | 350 Litres |
| Body Type | SUV |
Key Features
| Front Suspension | Independent & Lower Wishbone , Mc Pherson Strut With Coil Spring |
| Rear Suspension | Semi-Independent; closed profile Twist beam with Coil Spring and shock absorber |
| Kerb Weight | 1237 Kgs |
| Rear Tyre Rim | 195/60 R16 |
| Drive Modes | ECO& City& Sport |
| Instrument Console | Digital |
| Power Steering | Yes |
| Power Windows | Yes,Front Only |
| Abs Anti Lock Braking System | Yes |
| Isofix Child Seat Mount | Yes |
HYUNDAI VENUE
Key Specifications
| ARAI Mileage | 17.52 Kmpl |
| Fuel Type | Petrol |
| Max Power (bhp @ rpm) | 81.8 @ 6000 rpm |
| Seating Capacity | 5 |
| Transmission Type | Manual |
| Fuel Tank Capacity | 45 Litres |
| Engine Displacement | 1197 cc |
| Max Torque (nm@rpm) | 113.8 Nm @ 4000 rpm |
| Boot Space (Litres) | 350 Litres |
Key Features
| Front Suspension | McPherson strut with coil spring |
| Rear Suspension | Coupled torsion beam axle with coil spring |
| Power Steering | Yes |
| Power Windows | Yes |
| Abs Anti Lock Braking System | Yes |
| Central Locking | Yes |
MARUTI SUZUKI VITARA BREZZA :
Key Specifications
| ARAI Mileage | 17.03 Kmpl |
| Fuel Type | Petrol |
| Max Power (bhp @ rpm) | 102.5 @ 6000 rpm |
| Seating Capacity | 5 |
| Transmission Type | Manual/Automatic |
| Fuel Tank Capacity | 48 Litres |
| Engine Displacement | 1462 cc |
| Max Torque (nm@rpm) | 138 Nm @ 4400 rpm |
| Boot Space (Litres) | 328 Litres |
| Body Type | SUV |
Key Features
| Front Suspension | Mc Pherson Strut With Coil Spring |
| Rear Suspension | Torsion Beam With Coil Springs |
| Kerb Weight | 1110-1130 Kg |
| Rear Tyre Rim | 205/60 R16 |
| Power Steering | Yes |
| Power Windows | Yes, All Rows |
| Abs Anti Lock Braking System | Yes |
| Central Locking | Yes |
| Isofix Child Seat Mount | Yes |
MAHINDRA XUV 300 :
Key Specifications
| ARAI Mileage | 17 Kmpl |
| Fuel Type | Petrol |
| Max Power (bhp @ rpm) | 108.5 @ 5000 RPM |
| Seating Capacity | 5 |
| Transmission Type | Manual/Automatic |
| Fuel Tank Capacity | 42 Litres |
| Engine Displacement | 1197 cc |
| Max Torque (nm@rpm) | 200 Nm @ 2000 rpm |
| Boot Space (Litres) | 259 Litres |
| Body Type | SUV |
Key Features
| Front Suspension | Mc Pherson Strut With Anti-Roll Bar |
| Rear Suspension | Twist beam suspension with coil spring |
| Kerb Weight | 1368 Kg |
| Rear Tyre Rim | 205/65 R16 |
| Instrument Console | Digital |
| Power Steering | Yes |
| Power Windows | Yes,All Windows |
| Abs Anti Lock Braking System | Yes |
| Central Locking | Yes |
| Isofix Child Seat Mount | Yes |
Comparison of all cars
|
Specifications |
TATA NEXON |
HYUNDAI VENUE |
VITARA BREZZA |
XUV 300 |
|
ARAI Mileage(kmpl) |
17.2 |
17.52 |
17.03 |
17 |
|
Max Power (bhp@rpm) |
120 PS@5500 |
83 PS@6000 |
104 PS@6000 |
110 PS@5000 |
|
Fuel Tank Capacity(Liters) |
44 |
45 |
48 |
42 |
|
Engine Displacement |
1199 CC |
1197 CC |
1462 CC |
1197 CC |
|
Max Torque (Nm@rpm) |
170@1750-4000 |
113.8@4000 |
138@4400 |
200@2000 |
|
Boot Space (Litres) |
350 |
350 |
328 |
259 |
|
ANCAP Safety Rating |
Similarity of all cars are :
- All are Petrol/Diesel engine
- All are 5 seater
- All are SUV class
So, after comparing all aspects of all cars TATA NEXON is the best suit for Mr. D.S. Pughazhyendhii. In some aspects this model may have less value but overall TATA NEXON is better than all 4 models. It has a 350 liter boot space, 170Nm torque of 4000rpm, 17.2 kmpl mileage, 44liter fuel tank and 118.3 bhp engine. And most importent, it has 5 star rating from Global NCAP. So all thiese things makes TATA NEXON best in its segment.