Benchmarking

Case:

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

From above case we understood requirements and budget range of Mr. D.S. Pughazhyendhii, we will find and suggest the best suited vehicle for him through benchmarking the available cars in the current market.

"Understanding Benchmarking"

BENCHMARKING:

Benchmarking is the practice of comparing a company's products, services or overall operations to its competitor's. Benchmarking can help businesses to stay updated on recent trends and innovations within their industry. It may also help companies identify ways to improve their operational efficiency and the quality of their products or services.

A specific, distinctive vehicle attribute branding is essential to make cars unique and competitive. As a first step on the way, vehicle manufacturers have to benchmark their vehicles in the competitive environment in order to understand and to strengthen or improve the potential of their vehicles.

Process benchmarking of this kind can operate at several levels:

• Between similar processes in the same factory or service branch.
• Between different factories or service branches.
• Between different competing organizations.
• Between different competing manufacturers and marketplaces.
• Between different sectors using the same process.

There are two types of benchmarking

Benchmarking I Involves product level comparison and analysis of vehicle safety comfort, engine efficiency and its performance.

Benchmarking II Involves part level comparison focusing on specific BIW components like fender, hood, B Pillar, roof etc and analysing various properties such as material type, thickness, no of parts and overall weight.

Requirements of Mr. D. S. Pughazhyendhii :

1. His family comprises five members including his wife, 5year old kid, his father & mother.
2. He visits his native place Madurai which is 500 kms away from Bangalore once in a month
3. He lives in Bangalore city which is highly crowded and commutes to his office daily
4. Budget is between 8 to 10 lacs on-road price.
5. He is fond of big cars

He required vehicle with following

• 5-7 seater with comfortable seating
• Long range drive performance
• Speed and Efficient
• Enough Boot space for Luggage
• Enough Rear Leg room space
• As he commutes in Bangalore which is heavily crowded and roads with congested traffic Automatic Gear Transmission is best suited and also keeping in mind Fuel Economy is also key factor to save fuel costs. But Automatic Gear Transmission is expensive and Fuel consuming. But let us consider in requirements
• *As Indian roads are not that much good and vehicles with good ground clearance would be the best option and he is also fond of big cars Compact SUV's are best suited within his budget range currently available in market

TATA PUNCH :

MAHINDRA XUV 300 :

TATATIAGO :

TATA TIGOR :

CONCLUSION:

From above studies & compared data TATA TIGOR is the best in class vehicle compared to engine performance and safety rating with other vehicles, but interior and boot system could be better.

If Mr. D. S. Pughazhyendhii can increase his budget I would recommend mahindra xuv 300 which suits best.