Benchmarking
Benchmarking(Comparison) of presently available cars in the market for Pughazhyendhii
As pughazhyendhi is a family man, who lives in Bangalore with his family. His family comprises five members: his wife, a five-year-old son, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on the road.
So by keeping all these factors in mind ki have to suggest the best car to him.
BENCHMARKING
In general BENCH MARKING refers to "comparison".
Bench Marking in the automobile industry involves a structured comparison between similar products, services or processes on some dimensions of performance. It can be used to compare the availability and delivery of features in a product and in this form often provides the basis for customer tests and reviews.
These look at Products and services and recommendations based on which is best or some form of ranking amongst competitors.
There are two types of benchmarking, are
I) BENCHMARKING -I
In the BENCHMARKING-I case study, there are factors to be considered like underbody coating and external factors such as car mileage cost, maintenance boot space, headspace etc.
II) BENCHMARKING-II
The BENCHMARK-II refers to the overall length, height, width, wheelbase, body surface area, metal weight and the number of parts used, over all parts surface area.
Process benchmarking of this kind can operate at several levels
1. Between similar processes in the same factory or service branch.
2. Between different factories or service branches.
3. Between different competing organizations.
4. Between different sectors using the same process.
COMPARISON OF VEHICLES
1. Tata Altroz

The Tata Altroz is a premium hatchback that comes with a range of advanced features and specifications. Here is a general overview of its specs and features:
Engine:
- 1.2-liter Revotron petrol engine that produces 86 PS of power and 113 Nm of torque.
- 1.5-liter Revotorq diesel engine that produces 90 PS of power and 200 Nm of torque.
Transmission:
- 5-speed manual and CVT automatic options available
Mileage:
- 18.13 km/l (Petrol) and 23.5 km/l (Diesel)
Dimensions:
- Length: 3,990 mm
- Width: 1,755 mm
- Height: 1,535 mm
- Wheelbase: 2,501 mm
- Ground clearance: 165 mm
Features:
- LED DRLs and projector headlamps
- 7-inch touchscreen infotainment system with Android Auto and Apple CarPlay
- Automatic climate control
- Reverse parking sensors and camera
- Electric sunroof
- 17-inch diamond-cut alloy wheels
- Automatic headlamps
- Automatic rain-sensing wipers
- Push-button start
- 6 airbags
Safety:
- Dual front airbags, side and curtain airbags, ABS with EBD, hill hold control, and ISOFIX child seat mounts.
Price range:
- 5.44-9.09 Lakhs (Ex-Showroom, New Delhi)
2. Maruti Suzuki Baleno

The Maruti Suzuki Baleno is a premium hatchback that comes with a range of advanced features and specifications. Here is a general overview of its specs and features:
Engine:
- 1.2-liter DualJet petrol engine that produces 90 PS of power and 113 Nm of torque.
- 1.2-liter BoosterJet turbocharged petrol engine that produces 102 PS of power and 150 Nm of torque.
- 1.2-liter DualJet hybrid petrol engine that produces 89 PS of power and 113 Nm of torque.
Transmission:
- 5-speed manual, CVT, and AGS (Auto Gear Shift) options available
Mileage:
- 21.01 km/l (Petrol)
Dimensions:
- Length: 3,995 mm
- Width: 1,745 mm
- Height: 1,510 mm
- Wheelbase: 2,520 mm
- Ground clearance: 170 mm
Features:
- LED projector headlamps
- 7-inch touchscreen infotainment system with Android Auto and Apple CarPlay
- Automatic climate control
- Reverse parking sensors and camera
- 16-inch alloy wheels
- Automatic headlamps
- Automatic rain-sensing wipers
- Push-button start
- 2 airbags
Safety:
- Dual front airbags, ABS with EBD, hill hold control, and ISOFIX child seat mounts.
Price range:
- 5.64-8.96 Lakhs (Ex-Showroom, New Delhi)
3. Toyota Glanza

The Toyota Glanza is a premium hatchback that is based on the Maruti Suzuki Baleno. It comes with a range of features and specifications that are similar to the Baleno, with some additional features and styling elements unique to the Toyota brand. Here is a general overview of its specs and features:
Engine:
- 1.2-liter DualJet petrol engine that produces 90 PS of power and 113 Nm of torque.
Transmission:
- 5-speed manual and CVT automatic options available
Mileage:
- 21.01 km/l (Petrol)
Dimensions:
- Length: 3,995 mm
- Width: 1,745 mm
- Height: 1,510 mm
- Wheelbase: 2,520 mm
- Ground clearance: 170 mm
Features:
- LED projector headlamps
- 7-inch touchscreen infotainment system with Android Auto and Apple CarPlay
- Automatic climate control
- Reverse parking sensors and camera
- 16-inch alloy wheels
- Automatic headlamps
- Automatic rain-sensing wipers
- Push-button start
- 2 airbags
Safety:
- Dual front airbags, ABS with EBD, hill hold control, and ISOFIX child seat mounts.
Price range:
- 7.22-8.90 Lakhs (Ex-Showroom, New Delhi)
4. Volswagen Polo

The Volkswagen Polo is a premium hatchback that comes with a range of advanced features and specifications. Here is a general overview of its specs and features:
Engine:
- 1.0-liter TSI petrol engine that produces 110 PS of power and 175 Nm of torque.
- 1.5-liter TDI diesel engine that produces 110 PS of power and 250 Nm of torque.
Transmission:
- 6-speed manual and 7-speed DSG automatic options available
Mileage:
- 17.75 km/l (Petrol)
- 21.49 km/l (Diesel)
Dimensions:
- Length: 4,053 mm
- Width: 1,682 mm
- Height: 1,467 mm
- Wheelbase: 2,471 mm
- Ground clearance: 168 mm
Features:
- LED headlamps
- 6.5-inch touchscreen infotainment system with Android Auto and Apple CarPlay
- Automatic climate control
- Reverse parking sensors and camera
- 16-inch alloy wheels
- Automatic headlamps
- Automatic rain-sensing wipers
- Push-button start
- 2 airbags
Safety:
- 6 airbags, ABS with EBD, hill hold control, and ISOFIX child seat mounts.
Price range:
- 6.99- 9.99 Lakhs (Ex-Showroom, New Delhi)
Best Car out of these in my opinion is,
Toyota Glanza

The Toyota Glanza and the Maruti Suzuki Baleno are both premium hatchbacks that fall within a similar price range and are popular options in the Indian market, In terms of similarities, both cars have same engine and transmission option, safety features and similar feature list. The major difference between the two cars is the pricing and the brand name. The Toyota Glanza is more expensive than the Maruti Suzuki Baleno. The Toyota Glanza is a rebadged version of the Baleno, and both cars are almost identical to each other in terms of design, features, and performance.
As i'm a big fan of Toyota because of its longevity, good showroom service and safety, i would suggest Glanza to a family looking for a Car at these price range.