Benchmarking
BENCHMARKING

Benchmarking in automobile industry involves structured comparison between similar produts or services or processes on dimension of performance.
it can be used to compare availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide suggestion based on ehich is best or some form of ranking among competitors.
It is particullarly useful when comparing not only performance and also partice. In other words what do the differenet organisation do to enable that performance to delivered. On this way it is powerful tool in process innovation on syudy how the best achieved their performance can provide power clues for changing the way process operates.
CASE
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
Benchmark with currently available cars in market:
Hyundai i20

Hyundai i20 Key Specifications
|
Price |
₹ 7.07 Lakh onwards |
|
Mileage |
19.6 to 25.2 kmpl |
|
Service Cost per Year
|
₹ 3883 |
|
Engine |
998 to 1493 cc |
|
Safety |
3 Star (Global NCAP) |
|
Fuel Type |
Petrol & Diesel |
|
Transmission |
Manual, Clutchless Manual (IMT), Automatic (CVT) & Automatic (DCT) |
|
Seating Capacity |
5 Seater |
Good Things
- Conspicuous styling - The i20 now looks sharp, sporty and thoroughly modern
- Exhaustive feature list - Loads of equipment plus a noteworthy list of safety kit
- Spacious interior - The i20 is one of the more spacious hatches in its segment
- Powertrain choices - Appeals to a large audience via abundant engine/gearbox options
- Hyundai service - Wide network of sales/service/spares and superior resale value
Could be Better
- Firm low-speed ride - The ride is a little bumpy as the ruts/bumps filter into the cabin
- More expensive now - The i20 is significantly costlier to buy than its segment rivals
- Iffy plastic quality - The quality of some cabin materials is not up to the mark
Tata Altroz

Tata Altroz Key Specifications
|
Price |
₹ 6.34 Lakh onwards |
|
Mileage |
18.33 to 23 kmpl |
|
Engine |
1199 to 1497 cc |
|
Safety |
5 Star (Global NCAP) |
|
Fuel Type |
Petrol & Diesel |
|
Transmission |
Manual & Automatic (DCT) |
|
Seating Capacity |
5 Seater |
Good Things
- Fantastic looks - This hatch gets sharp design lines along with a great stance
- Roomy cabin - Space on the inside is reasonably good with ample rear legroom
- Adequate performance - The powertrain options make driving this hatch relatively easy
- Driving manners - The light controls make easy work of driving in traffic/parking
- 5-star G-NCAP safety rating - Gives owners peace of mind in the ownership experience
Could be Better
- Firm ride quality - Uneven roads/undulations make their presence felt at slow speed
- Not quick enough for enthusiasts - The i-Turbo isn't as fun to drive as its rivals
- Misses some kit - Some variants of the Altroz miss out on certain feel-good features
Maruti Swift

Maruti Swift Key Specifications
|
Price |
₹ 5.91 Lakh onwards |
|
Mileage |
22.38 to 30.9 km/kg |
|
Service Cost per Year
|
₹ 4424 |
|
Engine |
1197 cc |
|
Safety |
2 Star (Global NCAP) |
|
Fuel Type |
Petrol & CNG |
|
Transmission |
Manual & Automatic (AMT) |
|
Seating Capacity |
5 Seater |
Good Things
- Fun to drive - Hatchback dimensions, light steering/controls, nimble road manners
- Powerful engine - The petrol motor is flexible, peppy, refined and fuel-efficient
- Fairly spacious - By hatchback standards, one won't be left wanting for more space
- Sporty design - It’s still one of the most stylish-looking hatchbacks in our country
- Aftersales experience - Excellent service network and ready availability of spares
Could be Better
- Lacks modern features - Maruti could have offered new-age gizmos to delight buyers
- Build quality - Lower cabin looks ordinary due to the 'average' plastic quality
- Firm slow-speed ride quality - One can also hear the suspension working underneath
Maruti Baleno

Maruti Baleno Key Specifications
|
Price |
₹ 6.42 Lakh onwards |
|
Mileage |
22.3 to 30.61 km/kg |
|
Engine |
1197 cc |
|
Fuel Type |
Petrol & CNG |
|
Transmission |
Manual & Automatic (AMT) |
|
Seating Capacity |
5 Seater |
Good Things
- Spacious cabin - Long hours of commuting possible, rear seating for three adults
- Loaded with features - This large/spacious hatchback gets plenty of modern equipment
- Peppy engine - Acceleration is brisk, refined engine revs cleanly up to 6000rpm
- Improved ride - Although still on the firm side, it is way plusher than before
- Maruti service - Wide network of sales/service/spares, excellent resale value
Could be Better
- Cabin is not quiet - A fair amount of external/road noises filter into the cabin
- A more powerful motor as an option- Being dynamically sorted, it'd have been a hoot
- Tall boot - A high loading lip means considerable luggage lifting is required

- Engine & Transmission
|
Engine(Know More) |
998 cc, 3 Cylinders Inline, 4 Valves/Cylinder, DOHC |
1199 cc, 3 Cylinders Inline, 4 Valves/Cylinder, DOHC |
1197 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC |
1197 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC |
|
Engine Type(Know More) |
1.0 l Turbo GDi |
1.2 L Revotron |
1.2L VVT |
1.2L Dual Jet |
|
Max Power (bhp@rpm)(Know More) |
118 bhp @ 6000 rpm |
85 bhp @ 6000 rpm |
88 bhp @ 6000 rpm |
89 bhp @ 6000 rpm |
|
Max Torque (Nm@rpm)(Know More) |
172 Nm @ 1500 rpm |
113 Nm @ 3300 rpm |
113 Nm @ 4400 rpm |
113 Nm @ 4400 rpm |
|
Mileage (ARAI) (kmpl)(Know More) |
22.56View Mileage Details |
|||
|
Driving Range (Km)(Know More) |
749 |
686 |
849 |
835 |
|
Transmission(Know More) |
Automatic (DCT) - 7 Gears, Manual Override |
Automatic (DCT) - 6 Gears |
AMT - 5 Gears |
AMT - 5 Gears, Manual Override |
|
Turbocharger/Supercharger(Know More) |
Turbocharged |
|||
|
Others |
Idle Start/Stop |
- Dimensions & Weight
|
Length (mm)(Know More) |
3995 |
3990 |
3990 |
3845 |
|
Width (mm)(Know More) |
1775 |
1755 |
1745 |
1735 |
|
Height (mm)(Know More) |
1505 |
1523 |
1500 |
1530 |
|
Wheelbase (mm)(Know More) |
2580 |
2501 |
2520 |
2450 |
|
Ground Clearance (mm)(Know More) |
170 |
165 |
||
|
Kerb Weight (kg)(Know More) |
1030 |
905 |
- Capacity
|
Bootspace (litres)(Know More) |
311 |
345 |
318 |
268 |
Features
- Safety
|
Emergency Brake Light Flashing(Know More) |
yes |
no |
no |
no |
|
Puncture Repair Kit(Know More) |
no |
yes |
no |
no |
|
NCAP Rating(Know More) |
3 Star (Global NCAP) |
5 Star (Global NCAP) |
Not Tested |
2 Star (Global NCAP) |
|
Airbags |
2 Airbags (Driver, Front Passenger) |
2 Airbags (Driver, Passenger) |
6 Airbags (Driver, Front Passenger, 2 Curtain, Driver Side, Front Passenger Side) |
2 Airbags (Driver, Passenger) |
|
Tyre Pressure Monitoring System (TPMS)(Know More) |
yes |
yes |
no |
no |
CONCLUSION
Above I have suggested 4 cars Baleno, Swift, i20 ,TATA ALTROZ all caers were 5 seatrers and suitable for long drives and passengers can place all there ladgages in given boot space. In Above all I suggest to buy TATA ALTROZ Because i have good with whwn compare Maruti and Hyundai , So in long drives three pepole can seat comfortable on rear seat and good leg space. Most importantly it is global n cap 5Star rated in safety. Some of the cars have giving good mileage like this but not in the safety comes the maruti an hyundai. So I recommand to buy ALTROZ.