Benchmarking
AUTOMOTIVE BENCHMARKING
Benchmarking is the process of comparison of similar products on some dimensions of performance Automotive Benchmarking is the process of analyzing the choices of similar products based on the selection factor and deducing it to a conclusion.
CASE
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore, a highly crowded city. His Family comprises five members including his wife, his five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500 km away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest options to him so he can buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
REPORT
The above case of Mr. Pughazhyendhii leads to the following filters. They are
- The number of commuters is five including a child and hence the vehicle should be spacious with enough legroom
- He uses the car for his Daily office commute and a monthly trip to his native. This would give a total estimate of more than 2500km/month and 20000km/year.
- The budget is from 8-10 Lakhs and he is also fond of big cars
- Based on these underpinning factors the suggestion would be a choice of SUV Vehicle and
- Considering the long run of the vehicle, the viable option would be the Diesel variant, which helps save fuel costs and other upfront maintenance and has better mileage.
- In a crowded city like Bengaluru Automatic Gear transmission would be best suited but due to budget constraints and fuel efficiency Manual Transmission is preferred
Mahindra XUV300
Key Specifications:
Price |
₹ 8.41 - 14.07 Lakh |
|---|---|
Fuel Type |
Petrol, Diesel |
Mileage |
17 - 20 km/l |
Seating Capacity |
5 People |
Safety Rating |
5 Star (Global NCAP) |
Warranty |
3 Years (Unlimited KMs) |
Engine Size |
1197 cc, 1497 cc |
Transmission |
Manual, Automatic (AMT) |
Size |
3995 mm L X 1821 mm W X 1627 mm H |
Fuel Tank |
42 litre |
Ground Clearance (mm) |
180 mm |
Hyundai Venue
Key Specifications:
Price |
₹ 7.53 - 12.72 Lakh |
|---|---|
Fuel Type |
Petrol, Diesel |
Mileage |
17.5 - 23.4 km/l |
Seating Capacity |
5 People |
Safety Rating |
4 Star ( ANCAP) |
Warranty |
3 Years (Unlimited KMs) |
Engine Size |
1197 cc, 998 cc, 1493 cc |
Transmission |
Manual, Clutchless Manual (IMT), Automatic (DCT) |
Size |
3995 mm L X 1770 mm W X 1617 mm H |
Fuel Tank |
45 litre |
Ground Clearance (mm) |
195 mm |
Tata Nexon
Key Specifications:
Price |
₹ 7.69 - 14.18 Lakh |
|---|---|
Fuel Type |
Petrol, Diesel |
Mileage |
16.3 - 22 km/l |
Seating Capacity |
5 People |
Safety Rating |
5 Star (Global NCAP) |
Warranty |
2 Years or 75000 km |
Engine Size |
1199 cc, 1497 cc |
Transmission |
Manual, Automatic (AMT) |
Size |
3993 mm L X 1811 mm W X 1606 mm H |
Fuel Tank |
44 litre |
Ground Clearance (mm) |
209 mm |
Maruti Suzuki Brezza
Key Specifications :
Price |
₹ 7.99 - 13.96 Lakh |
|---|---|
Fuel Type |
Petrol |
Mileage |
19.8 - 20.1 km/l |
Seating Capacity |
5 People |
Safety Rating |
4 STAR ( NCAP ) |
Warranty |
2 Years or 40000 km |
Engine Size |
1462 cc |
Transmission |
Manual, Automatic (TC) |
Size |
3995 mm L X 1790 mm W X 1685 mm H |
Fuel Tank |
48 litre |
What users like the most about Nexon?
Users prefer to buy Nexon for Comfort (93% rating) and Styling (91% rating). The least appreciated parameters are Mileage (82%) and Performance (88%).
Comfort -93%
Styling-91%
Value for Money-89%
Performance-88%
Mileage-82%
How Nexon fares against competition?
When compared with Mahindra XUV300, Hyundai Venue and Tata Nexon scores highest for Comfort and Value for Money. Mahindra XUV300 is the best in terms of Performance and Mileage.
| Tata Nexon | Mahindra XUV300 | Hyundai Venue | |
|---|---|---|---|
| Styling | 91 | 90 | 85 |
| Comfort | 93 | 90 | 82 |
| Performance | 88 | 90 | 81 |
| Mileage | 82 | 83 | 76 |
| Value for Money | 89 | 86 | 80 |
| Overall Score | 91 | 89 | 85 |
PERFORMANCE
- Maxindra XUV is the front runners but TATA Nexon offers much stable performance both on the city traffic and highway with multi drive modes.
- Tata Nexon has Linear Power Delivery system and has better Engine power and torque only falling behind Mahindra XUV.
- The Reported ARAI Mileage shows Venue and Nexon are far better and Mahindra falls behind because of its power-to-weight ratio.
INTERIOR
- TATA Nexon is the best among the group because of its spacious Cabin Interior with more Leg room for the rear passengers and suits best for the family drive by giving the best seating for the fifth passenger.
- The Glove Box and Rear HVAC Vent are the standout features of TATA NEXON and also have improved sunvision and Instrument Panel Clusters with added utility holders along the side doors.
- Nexon's Infotainment touch screen has sub par performance compared to Brezza 300 and Hyundai Venue.
- Maxindra XUV has a better Plastic Interior trim quality and Dual tone variant of Hyundai Venue and material looks better whereas the Quality of the XM variant Nexon is not superior compared to other models
- The Blue link connectivity App with smarphone from Hyundai Venue gives additional scoring for Venue among others
EXTERIOR
- TATA Nexon is a standout in this category and offers the maximum boot space of 350 liters falling just behind Brezza but Nexon provides way better ground clearence of 209mm which will be well suited for the Indian Roads
- The Facelift, Headlight and Tail Light are stylish in NEXON and gives a land rover discovery-like front with a beefy and bulky front end.
- The Lagged out ABC Pillars of TATA NEXON offers better head room among the other models.
SAFETY and COMFORT
- Almost all the models has same safety features of Dual Airbags, ABS with EBD, parking sensors, and corner stability control but NEXON offers a Dead pedal which comes in very handy in the case of Pughazhyendhii for his frequent long drive.
- Apart from that Automatic Rain Sensing Wipers, Tyre pressure monitoring systems are available in TATA NEXON 1.5XM within the price range
- TATA Nexon is the first Indian Model to recieve 5star NCAP Rating for its safety and crash test. Mahindra XUV also has a 5-star rating
NCAP Report
The Fortified Cabin with High strength steel structure absorbs impact and protects the passengers duing unfostunate collision
HSS of TATA Nexon
VERDICT
TATA Nexon 1.5 XM is better model suited to Pughazhyendhii based on the benchmarking report done above. It offers much better stability in performance and spacious compared to other model and falls under the budget of 10 lakhs with top spec model. Hyundai Venue also provides better features but lags Nexon on the Rear Passenger comfort along with XUV and Eco Sport.
POV Interior TATA Nexon
Cabin Interior Features
Comfort features in TATA NEXON
350 litres spacious boot space in TATA Nexon
Seating Fabric and upholstery
CONCLUSION
Thus a detailed benchmarking is done and car mode is proposed based on the reports for this case