Benchmarking

REPORT ON BENCHMARKING

AIM:

To prepare a report explaining what is Bench-marking , Compare at least 4 Vehicles and Provide a Preoper conclusion for the report ,suggesting a suitable vehicle among the comparison made.

CASE

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

AUTOMOTIVE BENCHMARKING

Benchmarking is the process of comparison of similar products on some dimensions of performance

Automotive Benchmarking is the process of analyzing the choices of similar products based on the selection factor and deducing it to final conclusion.

An Approach to Benchmarking

Benchmarking involves the following five phases:

1. Planning

It is imperative that the organization does adequate planning before embarking into the process. It includes planning the following:

• Identify the activities that need to be benchmarked prior to engaging in benchmarking.
• Identify the techniques to be used for data collection from a range of research techniques available such as informal conversations with customers, employees or suppliers, exploratory research techniques, re-engineering analysis, process mapping, quality control variance reports, financial ratio analysis, or simply reviewing cycle times or other performance indicators.
• Identify and baseline the benchmark performance, a point against which improvement effort can be measured.

2. Collection of information

Information needs to be collected which include the primary data and secondary data. Primary data refers to collection of data directly from the benchmarked organization/organizations itself, while secondary data refers to information generated from the media, publications or internet. Data can be collected suitable techniques as planned.

3. Analysis of data

All collected data is analysed to understand the gaps in actual and expected performance. The root causes of all such gaps are analysed and ascertained for finding appropriate solutions for the root causes.

4. Implementation

Actual solutions steps are designed for each root cause of the gaps. And such actions and solutions are being implemented for achieving the improvement in expected performance. This will involve actual changes incorporated into the benchmarked activities and processes so that the gaps are not only narrowed down, but are also eliminated leading to the expected performance target achievement.

5. Monitoring

A regular and systematic evaluation of progress made and improvements achieved in the key performance indicators from the above implementation has to be carried out through the benchmarking process. If required, there will be a need to adjust the overall benchmarking strategy of planning, data collection and implementation of new changes in the benchmarked activities until expected improvements are achieved.

In my view,

Mr . D.S. Pughazhyendhii's family requires what Safe Car yet the value which offers an Equilibrium strike of Mileage, Maintenance with Good space, Features and a Social Status too of not to be owning a car which is of entry segment but one which offers Value.

With Transformation happening in Mindsets - Safety along with Good Interiors, Features are also making an important buying aspect. In my view we can spend extra amount for better quality and comfort.we canot compromise on safety things

Mr . D.S. Pughazhyendhii's major requirements in a car:

• 5-7 seats for his family members.
• Budget: Rs. 8-10 Lakhs/-, on road price
• Good Mileage
• Good car for easy commuting within city and long drive as well.
• He is also fond of big cars.
• 5-7 seats for his family members.

HERE AE SOME OF THE THREE CARS WHICH I COMPARE TO SEE THE BEST CAR FOR MR.PUGHAZHYENDHII"S NEED,

" KIA SONET" "TATA PUNCH" "XUV 300"

.

HERE ARE THE COMPARISONS ON THE MILEAGE AND AIRBAGS AND IN BOOTSPACE :

ARAI BENCHMARKING:

In India, all manufacturers quote Automotive Research Association of India ( ARAI ) figures as a benchmark for stating the fuel mileage you would get from a new car.

Automotive Research Association of India (ARAI), established in 1966, is the leading automotive R&D organization of the country set up by the Automotive Industry with the Government of India. ARAI is an autonomous body affiliated to the Ministry of Heavy Industries, Government of India.

" KIA SONET" "TATA PUNCH" "XUV 300"

HERE ARE THE COMPARISONS ON THE ENGINE PERFORMANCE:

" KIA SONET" "TATA PUNCH" "XUV 300"

.

HERE ARE THE COMPARISONS ON THE DIMENSIONS AND WEIGHT:

" KIA SONET" "TATA PUNCH" "XUV 300"

HERE ARE THE COMPARISONS ON THE SUSPENSIONS:

" KIA SONET" "TATA PUNCH" "XUV 300"

" KIA SONET" "TATA PUNCH" "XUV 300"

GOOD ASPECTS AMONG THE SELECTED CARS :.

" KIA SONET" "TATA PUNCH" "XUV 300"

NEED IMPROVEMENT IN THESE AREAS:.

" KIA SONET" "TATA PUNCH" "XUV 300"

Global NCAP:

The Global NCAP or GNCAP is a voluntary project by a UK-registered charity. The program’s primary aim is to promote vehicle crash testing and reporting in upcoming markets worldwide. The vehicle safety rating system rate different types of four-wheelers based on their crashworthiness.

The program tests vehicles through front offset and side-impact collision. In the system of Global NCAP rating for Indian cars, vehicles are driven at 64 kmph into a barrier to check the crashworthiness of the car. The test is categorised into Adult Occupant Protection (AOP) and Child Occupant Protection (COP), and each category is rated based on the vehicle’s safety performance.

KIA SONET:

AS PER RECORD, THE KIA SONET CAR DOESN'T TESTED FOR NCAP RATING AS RESEARCH SAYS THAT THE KIA SONET WILL SCORE AROUND 3 STARS IN NCAP RATING AS IT IS VERY LESS WHEN COMPARED WITH OTHER CARS BUIT THE FEAURES WHICH PRESENT IN KIA SONET CAR IS WAY BETTER THAN THE OTHERS. WHICH COMPROMISES IN SAFETY.

THESE ARE THE SOME SAFETY FEAUTURES WHICH PRESENT IN KIA SONET

• Front (Drive & Passenger) Airbags, Side Airbags
• ABS w/ EBD
• Rear parking sensors
• Emergency stop signal
• Highline Tyre Pressure Monitoring System

Global NCAP on Tata Punch Safety Rating :

Speaking on the performance of Tata Punch Alejandro Furas, Secretary General of Global NCAP said,

“Tata has once again achieved a top safety rating for adult protection and four stars for children in a new and popular model category. This voluntary test result confirms the direction of Tata’s journey towards safer cars for India. Our test procedures demonstrate Tata’s progress in becoming one of the safety leaders in the Indian market with our current protocols. As the protocols evolve to include electronic stability control (ESC), side impact head protection and pedestrian protection, we would encourage Tata to maintain this leadership position.”

The Tata Punch is an entry-level SUV from Tata Motors. It is popularly categorised as a micro-SUV segment. The vehicle competes in the premium hatchback segment, however, with an SUV appeal.

Tata Motors has ensured that even the tiny Punch meets higher safety standards. The Tata Punch is new to the list of safest cars in India; with a 5-star rating in the AOP category, it scored an impressive 16.45 out of the maximum 17 points. The vehicle also impressed in the COP category with a 4-star rating of 40.89 out of the maximum 49 points.

The Tata Punch comes fitted with two airbags, 4-channel ABS, ISOFIX anchorage for child occupant protection, etc.

Tata Punch safety rating

Tata Punch safety features

• Dual airbags

• ABS and EBD with brake sway control

• ISOFIX anchorages

• Reverse parking camera

• Front fog lamps with cornering function

• Auto headlamps

• Rain sensing wipers

• Rear defogger

IT HAS DECENT FEATURES AND IT IS WAY BETTER THAN OTHER CARS.

Mahindra XUV300 (GNCAP rating: 5 stars)

The Mahindra XUV300 is the first vehicle from the Mahindra to receive a 5-star rating from GNCAP. The compact SUV comes loaded with safety features, including six airbags in the top variant.

The XUV300 received a 5-star rating in the AOP category with a score of 16.42 out of the maximum 17 points. The vehicle scored a 4-star rating in the COP category with 37.44 out of the maximum 49 points.

The XUV300 received a 5-star rating in the AOP category with a score of 16.42 out of the maximum 17 points. The vehicle scored a 4-star rating in the COP category with 37.44 out of the maximum 49 points.

Mahindra XUV300 safety rating

Mahindra XUV300 safety features

• Six airbags

• All four disc brakes

• Front parking sensors

• Electronic Stability Program (ESP)

• ABS and EBD with cornering function

• Front and rear fog lamps

• ISOFIX anchorage

• Tyre Pressure Monitoring System (TPMS)

• Seat belt reminder

• Rear defogger

• Panic Braking Signal

• Hill Start Assist

• Anti-theft alarm

• Speed-sensing door lock

• Impact sensing door unlock

• Immobiliser

ONROAD PRICE OF THE SELECTED CARS:

I HAVE SELECTED THE FOLLOWING CAR MODEL WHICH HAS ONROAD PRICE UNDER 10 LAKHS:

KIA SONET HTE 1.2:

THE ON-ROAD PRICE IS AROUND 8.64 LAKHS

TATA PUNCH PURE ADVENTURE AMT :

THE ON-ROAD PRICE IS AROUND 7 LAKHS

MAHINDRA XUV300 W4 1.2 PETROL:

THE ON-ROAD PRICE IS AROUND 9.84 LAKHS

CONCLUSION

I would suggest TATA PUNCH car for Mr. D.S. Pughazhyendhii and his family,The Tata Punch is absolutely top-notch when it comes to safety standards. This is also justified by the Global NCAP results. The Tata Punch has achieved a 5-star safety rating for adult occupant protection and a 4-star safety rating for child occupant protection in Global NCAP's latest crash tests.

FEATURES

In today’s modern era, it is a technologically advanced world. Every car buyer wants a huge list of features in the car. Features becoming the main USP, Tata Punch has plenty of them. It has got cruise control, automatic AC, push-button start, auto headlamps, rain sensing wipers, cooled glove box, tire punch repair kit, Harmann infotainment system, iRA connected car tech, and many more. Moreover, to enhance drivability at high altitudes it has got Altitude Adjusted Tuning Map. Punch also gets a 90-degree door opening like the Altroz, which makes it easy to get in and out of the car.

SAFETY

Tata has built the Punch on the ALFA-ARC platform. The platform is known for its robust and sturdy build quality usually gets a commendable safety score from the safety authorities. Global NCAP has awarded Tata Punch with a 5-star rating for adult occupancy and a 4-star rating for child safety. Tata promises high on safety with its Punch offering safety features like a reverse parking camera, cornering lamps, dual airbags, and ISOFIX child mounts.

THE TATA PUNCH WILL BE GOOD FOR HIM IN THE BANGALORE TRAFFIC AND FOR THE HIGHWAY RIDE AS I SUGGEST HIM TO GO WITH AMT MODEL, WHICH COSTS AROUND 8.5 LAKHS ON-ROAD PRICE.