Benchmarking

BENCHMARKING

Benchmarking is the comparison of the capabilities, features, and services of a company’s product with that of the products of the competitors. Benchmarking helps the company to analyze their product and identify what better they could do to stand out in the market.

BENCHMARKING CASE STUDY

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars.

BREAKING DOWN THE CASE OF Mr. D.S Pughazhyendhii

1. He lives in Bangalore, which is a congested city with small roads and heavy traffic. So choosing a small car will be a good option.
2. His family consists of 5 members only. So, a five-seater car will be a handy choice. But since his parents are older a car with a comfortable second row will be a better option i.e. a wider car would be very comfortable. Bigger boot space is also a requirement considering the monthly trip to his native.
3. He uses the car for daily commute as well as a long trip once a month, therefore mileage is a big concern. So, I would recommend him to opt for the Diesel Even though, the price of the diesel car is on the upper hand, it will not be a big factor considering the mileage and the price difference between petrol and diesel.
4. His budget is between Rs 8 to10 lakhs.
5. It is to be noted that he is fond of big cars.

Considering all the above points, I would suggest him to choose between a midsized sedan, Crossovers and Compact SUV’S

Since he is fond of big cars I think a Compact SUV would better suit him.

Below are vehicle shortlisted considering the case

1. KIA Sonet 1.5 THE Diesel
2. Hyundai VENUE E Diesel
3. Ford Ecosport 1.5 Diesel Ambient
4. Tata Nexon XM Diesel

KIA SONET HTE 1.5 DIESEL

PRICE :Rs 9.38 LAKHS

SPECIFICATIONS

ADDITIONAL FEATURES

Kia Signature Tiger Nose Grill, Radiator grille silver with Diamond knurling pattern, Muscular rear skid plates, Side molding - Black, Rear Center garnish - Reflector connected type, Piano black Delta garnish, Body-color outside door handle, Heartbeat tail lamps.

PROS

• Tall height and bonnet give the Sonet a strong stance.
• Feature-packed: ventilated seats, wireless charging, ambient lighting, Bose sound system, and lots more.
• ‘Proper’ automatic options: 7-speed DCT for the turbo-petrol, 6-speed AT for the diesel.
• Comfortable ride quality: equally adept at tackling bad roads and high-speed cruising.

CONS

• Limited rear-seat width limits usability as a 5-seater.
• Silly cost-cutting measures: backlight only for driver’s power window, missing chilled glovebox, adjustable front armrest.

HYUNDAI VENUE E DIESEL

PRICE : Rs 9.51 LAKHS

SPECIFICATIONS

ADDITIONAL FEATURES

Hyundai Blue Link, Arkamys Sound Mood, Hyundai i-blue (Audio Remote Application)

PROS

• Safety tech: Apart from the regular set of ABS, 6 airbags, it also gets IRVM-integrated buttons for SOS, RSA along with a distress alarm button in the key fob.
• Feature-rich: Staying true to Hyundai’s DNA, the Venue features projector headlamps with LED DRLs, an air purifier, 8-inch touchscreen, sunroof, cruise control, wireless charging, and a lot more.
• Internet Connectivity: The Hyundai Venue gets a bunch of Internet-based connected tech accessible through a smartphone that should aid safety as well as convenience.

CONS

• The black interior makes the passenger feel cramped.

FORD ECOSPORT 1.5 DIESEL AMBIENT

PRICE : Rs 10 LAKHS

SPECIFICATIONS

ADDITIONAL FEATURES

Vehicle Connectivity with Ford Pass, Microphone, Dual USB Ports.

PROS

• Diesel EcoSport continues to be the fun-to-drive offering as before
• All variants, including the base Ambiente, are well equipped
• Ford EcoSport’s design. Looks like a mini SUV without being cumbersome on the road.

CONS

• A stiff suspension setup takes a small toll on the ride quality.
• The narrow cabin makes it strictly four-seater.

TATA NEXON XM DIESEL

PRICE : Rs 9.74 LAKHS (ONROAD)

SPECIFICATIONS

ADDITIONAL FEATURES

Projector headlamps with tri-arrow DRLs, Tri-arrow signature LED tail lamps, Floating roof with black A-pillar & C-pillar, black ORVMs with turn indicators, Door side body cladding for scratch protection, Waistline & rear X-factor with contrast color.

PROS

• Tata Nexon is the first local model in Indian which received a 5-star rating on Global NCAP.
• The ground clearance of Tata Nexon is almost the highest level in its class level which achieves to 209mm.
• Turbocharged engine.
• Soft suspension and ergonomical seating.

CONS

• Headroom will be a problem for tall passengers.
• Cheap plastics compared to competetors in the interior.
  

RECOMMENDATION FOR Mr. D.S Pughazhyendhii

From the above comparison and the requirement of the customer all the four cars are more or less with same features and specifications

Both KIA sonet and Hyundai venue are good in mileage compared to the other two cars but the rear seat space and comfort will be a biggest hindrance to comfortably occupy 5 members of the family.

Tata nexon’s turbocharged engine gives a puchy power output both in city as well as in the highways and Ford Ecosports diesel engine is also on par with the one in Tata nexon and is also fun to drive.

Tata nexon has the best in class ground clearance of 209 mm which makes it easy and comfortable while driving over small pot holes and speed breakers.

Tata nexon has a upper hand in rear seat comfort thanks to the extra width of the car as compared to the other three. The rear seat can comfortably occupy three adults.

Tata nexon has mileage slighty less than kia sonet and Hyundai venue but the drive mode selection will help optimise the fuel usage as per requirements and thus will improve the mileage of the car.

Tata nexon outperforms the competitors in safety with NCAP 5 star rating which is also the first Indian car to achieve it and other three cars are not even near to it.

The after service provided by tata is incompareable to others.

With all the four cars which are in the price range of Mr. D.S Pughazhyendhii i.e. Rs 8-10 lakhs , I would recommend him to go with TATA NEXON ,which will well suit his requirements.