Benchmarking
Benchmarking
What is Bench Marking?
Benchmarking process involves the comparison between similar products like same type of automobiles to know the features and performance difference between them. It helps to know the availability of features example- dimensions, technologies etc. It provides basic understanding to the customer that according to their needs which car is best for them in their budget. Benchmarking provides ranking in the products to show the better option for the customer’s satisfaction.
This process not only helps customer for understanding the product but also helps the company to deliver the better performance in their upcoming product. It is the useful tool to give better innovation and to know change requirements in the design for the company’s performance. This process helps organisation to grow to next level, alignment of strategic objectives, compare to world class performance, reduce companies performance gaps, learning fore the future endeavours.
Bench marking is done on basis of different aspects for different requirements like-
- Between different models.
- Competing between organisations.
- Between different companies and sectors working in same type of product.
- Between the generation growth requirements.
- Between similar process of manufacturing by different methods.
- Materials comparison for their properties growth.
- Aesthetic and ergonomics considerations in design.
- Customers satisfaction.
This process plays an important role in design of product, service delivery, supply chain, innovation, retailing. This process focus on to reduce the failure of the product sales, increase production, makes good brand value and positive impact for the organisation.
Here I am going to make bench marking report between 4 cars and help the customer to find the best one out of them according to his requirements.
Report on - BENCH MARKING
Objective: Select the best car for Mr. D.S Pughazhyendhii as per his requirements with the help of benchmarking process.
Benchmarking: Automotive Bench marking is the process of comparing different features between the cars of same types based on selection features to come to the final decision of the right choice. It is the process of improving performance by continuously identifying, understanding better features to select the correct choice as per requirements.
Customer’s Requirements:
- Occupancy: 5 Seating Capacity
- Daily usage for office
- Good Mileage for long drive
- Budget- 8-10 lakhs
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TATA – ALTROZ |
MARUTI SUZUKI- ERTIGA |
MAHINDRA- XUV 300 |
TATA- Nexon |
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 |
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Engine Type |
BS VI |
Engine Type |
BS VI |
Engine Type |
BS IV |
Engine Type |
BS VI |
|
Mileage |
23.03 Kmpl |
Mileage |
20.3 Kmpl |
Mileage |
19.7 Kmpl |
Mileage |
22kmpl |
|
Seat Capacity |
5 |
Seat Capacity |
7 |
Seat Capacity |
5 |
Seat Capacity |
5 |
|
Boot Space |
345 litres |
Boot Space |
209 litres |
Boot Space |
259 litres |
Boot Space |
350 litres |
|
Service cost (Avg 5 years) |
Rs. 6271 |
Service cost (Avg 5 years) |
Rs 8600 |
Service cost (Avg 5 years) |
Rs 5359 |
Service cost (Avg 5 years) |
Rs 6271 |
|
Body Type |
Hatchback |
Body Type |
SUV |
Body Type |
SUV |
Body Type |
SUV |
|
Price |
9-11 lakh |
Price |
9.5- 11 lakh |
Price |
9.8-14 lakh |
Price |
8-12 lakhs |
|
Length |
3990mm |
Length |
4395mm |
Length |
3995mm |
Length |
3993mm |
|
Width |
1775mm |
Width |
1735mm |
Width |
1821mm |
Width |
1811mm |
|
Height |
1523mm |
Height |
1690mm |
Height |
1627mm |
Height |
1606mm |
|
Ground Clearance |
165mm |
Ground Clearance |
185mm |
Ground Clearance |
180mm |
Ground Clearance |
209mm |
|
PROS |
PROS |
PROS |
PROS |
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· Good Mileage · Stunning Look · Spacious interiors · Large boot space · High on Safety |
· Easy Ingress and Egress · Comfortable seats · Light and rigid chassis · Smart Hybrid Technology |
· Automatic headlamp, wipers. · Cool Interiors · Comfortable space and seating. · Low maintenance · More safety features. |
· Handsome look. · Safe car with solid build quality. · Good ground clearance · high mileage · Reasonable Price |
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CONS |
CONS |
CONS |
CONS |
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· No Automatic Transmission · Less Ground clearance |
· Lacking of automation features. · More maintenance cost. |
· No rear AC vents · High Cost · Low ground clearance |
· Cabin noise · Length of rain wipers is small in length. |
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Bench Marking Ratings out of 5 on the basis of customer requirements:
|
Costumer Requirements |
TATA – ALTROZ |
MARUTI SUZUKI- ERTIGA |
MAHINDRA- XUV 300 |
TATA- Nexon |
|
5 Seating Capacity |
5/5 |
5/5 |
5/5 |
5/5 |
|
Big Car |
4.2/5 |
4.8/5 |
4.6/5 |
4.5/5 |
|
Good Mileage |
4.9/5 |
4.2/5 |
3.8/5 |
4.8/5 |
|
Price- 8-10lakhs |
4.8/5 |
4.6/5 |
4.2/5 |
5/5 |
|
Overall Rating (Avg) |
4.725/5 |
4.65/5 |
4.4/5 |
4.82/5 |
As per the rating results Tata- Nexon is the best among all, So it is the best option I will suggest for customer.
Conclusion:
With the above comparison I would suggest Mr. D.S Pughazhyendhii to go for TATA- NEXON which is a wonderful automotive machine in very reasonable price with lots of features and interiors in it. I am pretty sure TATA- NEXON would be perfectly suitable as his dream car, In Below pics we can get some detailed aesthetics view of Tata- Nexon.
