Benchmarking
Benchmarking: Benchmarking in the automobile industry involves a structured comparison between similar products, services or processes on some dimensions of performance.The main goal of benchmarking is to identify errors for improvement. By studying companies with same profession, breaking down their products that makes such superior sales and performance, and then comparing those processes to how our business operates, one can implement changes that will yield significant improvements.
In terms of automotive industry benchmarking is done with comparison of cars with competitors in terms of price,specs and features or concept like whether it will be a 4 seater,5 seater will it be a sub 4 meter category or more than that an entry level sedan or suv. Even a carryover study is carried out for every new generation car suppose Honda launches its city in every few years so they will study that what all parts from previous generation can be used in my new generation car such as they can use same suspensions or brakes from the previous generations.
Even there is a Bnechmarking 2 process in which detailed benchmarking of 1 will be done where every individual will be working on single commodity such as if a person is working on sunroof then he will study following things:
1) His car sunroof
2) His parent car sunroof
3) His competitor's car sunroof
Even part level analysis will be done such as :
- Material
- Thickness
- No of parts
- Total weight
Every vehicle has its own pros and cons. Every automaker is trying harder than ever to achieve optimum performance levels and attract more customers.The main goal is to reduce the weight of the car without affecting saftey in order to increase the performance and give world class safety features
So before any product is launched benchmarking is the first stage which is carried out in order to launch a product in market.
Case Study for selection of car
Inputs:
Customer Name : Mr. D.S. Pughazhyendhii
City: Bangalore ( Highly crowded city)
Total family members : 5
Travel History : (1) 500km once a month Bangalore to madurai
(2) Daily office commute
Budget : 8 to 10 Lakhs ( Fond of big cars)
I will be comparing 4 cars from well known brands like Nissan, Hyundai, Tata and Mahindra
1) Nissan Magnite Turbo XV
Nissan Magnite Turbo XV is a SUV priced at 8.99 lakhs (ex-showroom
price) from Nissan Motor corporation which is a japanese multinational
automobile manufacturer .It is a 5 seater petrol car and has multi
function steering wheel,power adjustable exterior Rear view mirror,
touch screen, automatic climate control , engine start stop button ,
anti lock braking system etc .
| ENGINE SPECS | Fuel & Performance | Safety | Dimensions & Capacity |
| Type: HRA0 1.0 TURBO Petrol | Fuel : Petrol | No of Air Bags : 2 | Length : 3994mm ( Sub 4 meter category) |
| Displacement :999cc | Mileage ARAI : 20KMPL | NCAP Safety rating : 4 stars | Ground Clearance :205 mm |
| Max Power : 98.63bhp@5000rpm | Mileage City & Highway : 17 to 19kmpl | Front Brakes : Hydraulic Disc | Kerb Weight (Kg) : 1014 |
| MAX Torque :160nm@2800-3600rpm | Petrol Fuel Tank Capacity (Litres) : 40 | Rear Brakes : Drum | |
| No. of cylinder : 3 | Emission Norm Compliance : BS VI | ||
| Fuel Supply System : MPFI | Acceleration : 0-100kmph in 11.7 sec | ||
| Gear Box : 5 Speed | |||
| Transmission type : Manual |
2) Hyundai Venue S
Hyundai Venue S is a SUV priced at Rs 8.70 Lakh (Ex-showroom)
price) from Hyundai motors which is south korean multinational automotive
manufacturer.Hyundai Venue S is a 5 seater Petrol car. Venue S has Multi
-function Steering Wheel,Power Adjustable Exterior Rear View Mirror,Touch
Screen,Automatic Climate Control,Engine Start Stop Button,Anti Lock Braking
System,Alloy Wheels,Power Windows Rear,Power Windows Front,Wheel Covers, etc.
| ENGINE SPECS | Fuel & Performance | Safety | Dimensions & Capacity |
| Type: 1.2 Kappa Petrol | Fuel : Petrol | No of Air Bags : 2 | Length : 3995mm ( Sub 4 meter category) |
| Displacement :1197cc | Mileage ARAI : 18.7 KMPL | NCAP Safety rating : 4 stars | Ground Clearance :195 mm |
| Max Power : 81.80bhp@6000rpm | Mileage City & Highway : 15.5 to 17.75 kmpl | Front Brakes : Hydraulic Disc | Kerb Weight (Kg) : 1066 |
| MAX Torque :113.8Nm@4000rpm | Petrol Fuel Tank Capacity (Litres) : 45.0 | Rear Brakes : Drum | |
| No. of cylinder :4 | Emission Norm Compliance : BS VI | ||
| Fuel Supply System : MPFI | Acceleration : 0-100kmph in 10.8 sec | ||
| Gear Box : 5 Speed | |||
| Transmission type : Manual |
3) Tata Nexon XM
Tata Nexon XM is a SUV priced at Rs 8.70 Lakh (Ex-showroom)
price) from Tata motors which is an Indian multinational automotive
manufacturing company.Tata Nexon XM is a 5 seater Petrol car.
Nexon XM has Multi-function Steering Wheel,Power Adjustable Exterior
Rear View Mirror,Touch Screen,Automatic Climate Control,Engine Start
Stop Button,Anti Lock Braking System,Alloy Wheels,Power Windows Rear,
Power Windows Front,Wheel Covers, etc.
| ENGINE SPECS | Fuel & Performance | Safety | Dimensions & Capacity |
| Type: 1.2l Turbocharged Revotron Engine | Fuel : Petrol | No of Air Bags : 2 | Length : 3993mm ( Sub 4 meter category) |
| Displacement :1199cc | Mileage ARAI : 17.57 KMPL | NCAP Safety rating : 5 stars | Ground Clearance :209 mm |
| Max Power : 118.36bhp@5500rpm | Mileage City & Highway : 12.5 to 15.5 kmpl | Front Brakes : Hydraulic Disc | Kerb Weight (Kg) : 1267 |
| MAX Torque :170nm@1750-4000rpm | Petrol Fuel Tank Capacity (Litres) : 44.0 | Rear Brakes : Drum | |
| No. of cylinder :3 | Emission Norm Compliance : BS VI | ||
| Fuel Supply System : MPFI | Acceleration : 0-100kmph in 11.6 sec | ||
| Gear Box : 6-Speed | |||
| Transmission type : Manual |
4) Mahindra XUV300 W4
Mahindra XUV 300 W4 is a SUV priced at Rs 8.41 Lakh (Ex-showroom)
price) from Mahindra & Mahindra Limited which is an Indian multinational
automotive manufacturing company.: Mahindra XUV300 W4 is a 5 seater
Petrol car. XUV300 W4 has Multi-function Steering Wheel,Power Adjustable
Exterior Rear View Mirror,Touch Screen,Automatic Climate Control,Engine
Start Stop Button,Anti Lock Braking System,Alloy Wheels,Fog Lights - Front,
Power Windows Rear,Power Windows Front, etc.
| ENGINE SPECS | Fuel & Performance | Safety | Dimensions & Capacity |
| Type: 1.2 L Petrol | Fuel : Petrol | No of Air Bags : 2 | Length :3995mm ( Sub 4 meter category) |
| Displacement :1197cc | Mileage ARAI : 17.8 KMPL | NCAP Safety rating : 5 stars | Ground Clearance :180 mm |
| Max Power : 108.62bhp@5000rpm | Mileage City & Highway : 16 to 17 kmpl | Front Brakes : Hydraulic Disc | Kerb Weight (Kg) : 1368 |
| MAX Torque :200Nm@2000-3500rpm | Petrol Fuel Tank Capacity (Litres) : 42.0 | Rear Brakes : Hydraulic Disc | |
| No. of cylinder :3 | Emission Norm Compliance : BS VI | ||
| Fuel Supply System : MPFI | Acceleration : 0-100kmph in 12.6 sec | ||
| Gear Box : 6-Speed | |||
| Transmission type : Manual |
Conclusion : Benchmarking
Although all the four cars are fabulous but If we look at the power figure Tata nexon has the highest power among all four cars and has decent mileage with a difference of 1 to 3 kmpl with the other three cars and also has a Global NCAP safety rating of 5 stars which i think is the most important factor which one should consider before buying a car as safety of passengers is more important so i would like to suggest Mr. D.S. Pughazhyendhii to buy Tata Nexon for him and his family members.