Challenge

Benchmarking

BENCHMARKING:

  • It is process in company that comprise of comparing and analyzing the processes and performance metrics from other companies and standard.
  • In Automobile industry it is used for the comparison of similar products , services to know availability of feature and delivery on customers feedback.
  • Benchmarking 1 is used to compare the price feature and segment.
  • Benchmarking 2 is used to compare the feature of individual component.

In case of Mr. D.S Pughazhyendhii it will be best for him if he goes for a compact SUV. Compact SUV is a class of sports utility vehicle bigger than mini SUV but smaller than mid sized SUV. A compact SV is taller than the hatchback and sedan will allow him to sit him at a higher height, through which he can have a full access to the whole road of the busy city of the Banglore.

List of SUV with all major feature

MODEL

FUEL TYPE

TRANMISSION TYPE

MILEGE(KMPL)

COST(LAKH)

TATA NEXON 1.2

PETROL

AUTOMATIC

17.6

10

TATA NEXON 1.5

DIESEL

AUTOMATIC

23.97

9.19

MARUTI SUZUKI VETERA

DIESEL

AUTOMATIC

24.3

9.65

FORD ECOSPORT

DIESEL

MANUAL

23

9.90

HYUNDAI CRETA

DIESEL

MANUAL

23.38

10

KIA SELTOS

DIESEL

MANUAL

20

9.99

  • If he prefers automatic than TATA NEXON 1.5 will fit in his budget and requirement with good milege and cargo space.
  • If he prefers manual than HYUNDAI CRETA will be best for him.
  • The top spec NEXON will give him many features such as powerful engine and higher torque. The smaller size of the car will also make it better option for city commuting.
  • On the other hand CRETA will provide more spacious room and better after service and good resell value , but the feature does not beat the NEXON top spec.
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