Benchmarking

Benchmarking

Case:

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family

Benchmarking:

it is a process of comparing or measuring the performance odf a company's product, services or processes against those of tjhe other business considered to be the best in the industry.

In Automobile industry benchmarking is structured comparison between similar products, services or processes on some dimensions of performance of cars with features, specifications etc,.

For example: Benchmarking allows propective buyers to compare diffrent vehicles of their choice with respect to price, chassis, internal and external dimensions, accessories, power train, safety, EPA classification, seating and manufacturer's warranty.

Process of benchmarking operates at several levels

• Between similar processes in the same factory or service branch.
• Between different factories or service branches.
• Between different competing organizations.
• Between different competing manufacturers and marketplaces.
• Between different sectors using the same process.

There are two types of benchmarking

Benchmarking I	Benchmarking II
Involves product level comparison and analysis of vehicle safety comfort, engine efficiency and its performance.	Involves part level comparison focusing on specific BIW components like fender, hood, B Pillar, roof etc and analysing various properties such as material type, thickness, no of parts and overall weight.

Lets sort out the Mr. D. S. Pughazhyendhii case

1. His family comprises five members including his wife, 5year old kid, his father & mother.
2. He visits his native place Madurai which is 500 kms away from Bangalore once in a month
3. He lives in Bangalore city which is highly crowded and commutes to his office daily
4. Budget is between 8 to 10 lacs on-road price.
5. He is fond of big cars

Lets list the specification of the car based on the requirement of the Mr. D. S. Pughazhyendhii

• 5-7 seater with comfortable seating
• Long range drive performance
• Speed and efficient
• Enough boot space for luggage
• Enough rear leg room space
• As he commutes in Bangalore which is heavily crowded and roads with congested traffic fuel economy is also key factor to save fuel costs.

People usually don't prefer entry level version cars as they lack in some key features.

They normally rely on buying mid level and high level version cars as buying car is not as same as buying vegetables in market.

The most of the above requirments can fulfilld by sub SUVs.

Now lets suggest some of the car and lets compare the car with their specifications and features.

	NISSAN MAGNITE XV PREMIUM	RENAULT KIGER RXT AMT	KIA SONET 1.2 HTK	TOYOTA GLANZA S AMT

ENGINE

ENGINE SIZE CC	999	999	1197	1197
NO. OF CYLINDERS	3	3	4	4
VALVE MECHANISM	DOHC	DOHC	DOHC	DOH
ENGINE TYPE	1.0L B4D	1.0L energy	Smart Stream G1.2	1.2L Petrol engine

FUEL

TYPE	PETROL	PETROL	PETROL	PETROL
MILEAGE (KMPL)	18.7	19	18.4	22.94
TANK CAPACITY (LITERS)	40	40	45	37

POWER AND TRANSMISSION

MAXIMUM POWER	71bhp@6250rpm	71.0bhp@6250rpm	81.86bhp@6000rpm	88.50bhp@6000rpm
MAXIMUM TORQUE	96Nm@3500rpm	96Nm@3500rpm	115Nm@4200rpm	113Nm@4400rpm
TRANS MISSION	MANUAL 5 SPEED GEAR BOX	AUTO 5 SPEED GAER BOX	MANUAL 5 SPEED GEAR BOX	AUTO 5 SPEED GEAR BOX

DIMENSIONS

LENGHT (MM)	3994	3991	3995	3990
WIDTH (MM)	1758	1750	1790	1745
HEIGHT (MM)	1572	1605	1642	1500
BOOT CAPACITY (LITERS)	336	405	392	318
NO. OF SEATS	5	5	5	5

SAFETY AND AFFORDABILITY

NO. OF AIRBAGS	2	4	4	2
PRICE @BANGALORE	INR 9,90289	INR 9,67,421	INR 9,90,289	INR 9,57,071

NISSAN MAGNITE XV PREMIUM

• Nissan Magnite XV Premium is the petrol variant in the Nissan Magnite lineup and is priced at ₹ 9.95 Lakh.
• It returns a certified mileage of 18.7 kmpl.
• This XV Premium variant comes with an engine putting out 71 bhp @ 6250 rpm and 96 Nm @ 3500 rpm of max power and max torque respectively.
• Nissan Magnite XV Premium is available in Manual transmission
• Colours available: Onyx Black, Sandstone Brown, Blade Silver, Flare Garnet Red and Storm White

Magnite XV Premium has key features as follows

• Multi-function Steering Wheel
• Power Adjustable Exterior Rear View Mirror
• Touch Screen
• Automatic Climate Control
• Engine Start Stop Button,
• Anti Lock Braking System
• Alloy Wheels
• Fog Lights - Front
• Fog Lights - Rear
• Power Windows Rear

Pros:

The design is a big plus for the Magnite. The muscular lines and the beefy claddings add to its aggressive stance, while features like LED projector headlamps, DRLs, dual-tone 16-inch diamond-cut alloys, LED taillights and chrome styling elements add to its premium-ness

The XV Premium trims will get option to add a 'Tech Pack' which will come with add-on features like - wireless charger, air purifier, ambient mood lighting, puddle lamps and high-end speakers from JBL. The SUV also gets wireless Apple CarPlay and Android Auto.

The 1-litre turbo engine is fun to drive and is powerful too. It punches out 99 bhp and that's good enough power for a car that size

Cons:

The 1-litre naturally aspirated engine pushes out 75 bhp and lacks the low end torque punch which the turbo engine has

Doesn't have a sunroof, most of the car offer sunroof and most of the customers like to have sunroof in their car

Apart from the sunroof the car is smaller than kia sonet in height i guess which give it little bit non suv feel.

FRONT ROW SEATS

REAR SEATS

ENGINE SHOT

DASHBOARD

INSTRUMENT CLUSTER

BOOTSPACE

RENAULT KIGER RXT AMT

• Renault Kiger RXT AMT is the petrol variant in the Renault kiger lineup and is priced at ₹ 9.70 Lakh.
• It returns a certified mileage of 19 kmpl.
• This RXT AMT variant comes with an engine putting out 71 bhp @ 6250 rpm and 96 Nm @ 3500 rpm of max power and max torque respectively.
• Renault Kiger RXT AMT is available in Automatic (AMT) transmission
• Colours available: Caspian Blue, Mahogany Brown, Moonlight Silver and Ice Cool White

Renault kiger RXT AMT has key features as follows

Pros:

Sprightly performance - Capable powertrains offer adequate grunt for most situations.

Safety - Four-star rating for adult occupant protection in the GNCAP safety tests.

Easy manoeuvrability - Good all-round visibility, light steering, and compact footprint.

Interior space - Proper dimensions/wheelbase ensure it is on par with segment rivals.

Handsome - An affordable SUV that does not compromise on styling and road presence.

Cons:

Rear seating - Having three adults occupying the rear bench can be a tight affair.

Tall boot - Baggage needs to be lifted higher to clear the boot's high loading lip.

Cost cutting - Hard/scratchy plastics, quality is not as per segment standards.

ENGINE SHOT

FRONT ROW SEATS

REAR SEATS

DASHBOARD

INFORTAINMENT SYSTEM

INSTRUMENT CLUSTER

BOOTSPACE

KIA SONET 1.2 HTK

• Kia Sonet HTK 1.2 is the petrol variant in the Kia Sonet lineup and is priced at ₹ 9.95 Lakh.
• It returns a certified mileage of 18.4 kmpl.
• This HTK 1.2 variant comes with an engine putting out 82 bhp @ 6000 rpm and 115 Nm @ 4200 rpm of max power and max torque respectively.
• Kia Sonet HTK 1.2 is available in Manual transmission
• Colours available: Gravity Grey, Sparkling Silver, Intense Red and Clear White.

Kia Sonet 1.2 HTK has key features as follows

• Multi-function Steering Wheel,
• Power Adjustable Exterior Rear View Mirror,
• Touch Screen,
• Automatic Climate Control,
• Engine Start Stop Button,
• Anti Lock Braking System,
• Alloy Wheels,
• Fog Lights - Front,
• Power Windows Rear,
• Power Windows Front

Pros:

The design of the vehicle looks aggressive and attractive

The car has four air bags which provides more safety during crash and has also scored on crash test

The vehicle provides sufficient leg and head room

Along with the key features it hold a good position among the competitors

Cons:

The space in the rear row seats is bit compact which may be more difficult to be occupied by three grown adults.

The Sonet falls a bit short when it comes to handling, and on corners and turns, you will definitely feel a bit of body roll.

The steering too can only be adjusted for height but not for reach.

ENGINE

FRONT ROW SEATS

REAR SEATS

DASHBOARD

INSTRUMENT CLUSTER

INFOTAINMENT SYSTEM

TOYOTA GLANZA S AMT

• Toyota Glanza S AMT is the petrol variant in the Toyota Glanza lineup and is priced at ₹ 9.66 Lakh.
• It returns a certified mileage of 22.9 kmpl.
• This S AMT variant comes with an engine putting out 88 bhp @ 6000 rpm and 113 Nm @ 4400 rpm of max power and max torque respectively.
• Toyota Glanza S AMT is available in Automatic (AMT) transmission
• Colours available: Insta Blue, Sportin Red, Gaming Grey, Enticing Silver and Cafe White.

Toyota glanza s amt has key features as follows

• Multi-function Steering Wheel,
• Power Adjustable Exterior Rear View Mirror,
• Touch Screen,
• Automatic Climate Control,
• Engine Start Stop Button,
• Anti Lock Braking System,
• Alloy Wheels,
• Fog Lights - Front,
• Power Windows Rear
• Power Windows Front

Pros:

Mush better refined engine accompanied with AMT transmission.

Its return a good mileage of about 22.5 kmpl

The looks suits as perfect as premium vehicle

Perfect family car.

Cons:

Bootspace is of less capacity

It still lacks a couple of features like rear seat armrest, tyre pressure monitoring system, electric sunroof and rain-sensing wipers.

ENGINE

FRONT ROW SEATS

REAR SEATS

DASHBOARD

INSTRUMENT CLUSTER

INFOTAINMENT SYSTEM

BOOTSPACE

Conclusion:

From the above comparision Kia sonet 1.2 HTK and Renault kiger looks more spacious but based on reviews they are slight underpowered at the engine performance. This problem can be overcomed on choosing a turbo charged engine which is a next variant of the series that may cost some more thousands for Mr. D.S. Pughazhyendhi

From my opinion even though there is some compromise in space a good refined engine and AMT smooth transmission TOYOTA GLANZA S AMT could be a better find for Mr. D.S. Pughazhyendhi and his family.