Benchmarking

BENCHMARKING:

Benchmarking is the continuous process of measuring one’s own product, services and ac­tivities against the best level of performance. These best levels of performance may be found either inside one’s own organisation or in other competing organisations or in organisations having similar processes.

TYPES OF BENCHMARKING:

• Product Benchmarking (Reverse Engineering):Product-oriented reverse engineering is a time-honored technique. Every company buys a competitor's product and dismantles it to see how the features, performance, and other aspects compare to its own. This could be a good place to start if you want to get better.
• Competitive Benchmarking: Benchmarking in companies has gone beyond product-orientated comparisons in order to incorporate process comparisons with competitors. Process studies of this sort can encompass marketing, finance, human resources, research and development, etc.
• Process Benchmarking: This is the activity of comparing discrete efficiency and functionality in good analogue business processes versus organisations.
• Internal Benchmarking: It is a process benchmarking application, by evaluating the performance of similar business units or business processes in a company.
• Strategic Benchmarking: It differs in its breadth from operational benchmarking. It contributes to a vision of changing organisations. It will develop essential skills that contribute to a persistent competitive edge.
• Global Benchmarking: The Strategic Benchmarking is extended to include global benchmarking partners, for example: Ford Co. of the United States has benchmarked its payables with Mazda's in Japan and was surprised by the fact that the entire function was controlled by five people vs five hundred.

ELEMENTS FOR EFFECTIVE BENCHMARKING:

• Overall Impact on Customer Satisfaction.
• The Extent of Contribution to Raising Competitive Standards.
• Opportunity to Create the Learning Organisation.
• Inspirations from Best-in-Class Companies.
• Strengthening Weaker Processes.
• Enhancing Knowledge Pool.
• Bringing in State-of-the-Art Practices.
• Keeping the Organisation Externally Focused.
• Extending Employees’ Creative Contributions.

BENCHMARKING AVAILABLE CARS IN MARKET:

Reviewing the given data about Mr. D.S. Pughazhyendhii the fallowing factors should be mainly considered in selecting the cars for benchmarking.

• Always first priority should be given to the SAFETY.
• Price of the Car.
• Fuel Economy.
• Passenger comfort and space availability.
• Features and Aesthetics.

Step-by-Step Benchmarking:

Benchmarking is a simple, but detailed, five-step process:

• Choose a product, service, or internal department to benchmark
• Determine which best-in-class companies you should benchmark against – which organizations you’ll compare your business to
• Gather information on their internal performance, or metrics
• Compare the data from both organizations to identify gaps in your company’s performance
• Adopt the processes and policies in place within the best-in-class performers

Benchmarking will point out what changes will make the most difference, but it’s up to you to actually put them in place.

First Steps:

In order to benchmark anything, you need to have quantitative data available to study. That means breaking down internal processes to calculate performance metrics. Quantify everything, because only quantifiable information can be accurately compared.

Key Benifits:

In addition to helping companies become more efficient and profitable, benchmarking has other benefits, too, such as:

• Improving employee understanding of cost structures and internal processes
• Encouraging team-building and cooperation in the interests of becoming more competitive
• Enhancing familiarity with key performance metrics and opportunities for improvement company-wide

In essence, benchmarking helps employees understand how one small piece of a company’s processes or products can be the key to major success, just as one employee’s contributions can lead to a big win.

Affordable SUV Cars Under 10 Lakhs:

        As per Mr. D.S. Pughazhendhii requirement, his needs were mentioned below clearly & suggesting him a best SUV segment Car.

Clients Requirements:

Family members: 5 (Father,Mother,Wife and 5 year old son)

Native Place: Madurai, 500 kms away from Bangalore

Commute: Daily

Budget: 8 to 10 Lakhs on road

Special Preference: Pughazhendhii is fond of big cars

Monthly Distanced Travelled by Pughazhendhii: 2500 km Approximate

        From the requirements we clearly come to know that, he needs 5 seater car, which he can go for long drives as well as daily rides with good comfortness and he needs SUV segments cars under 10 lakhs.

        Considering his requirements, I have choosen 4 SUV segment cars in that I'm sugeesting him a best car to meet his requirements. The four cars names and their features were listed below.

(1)

Hyundai_VENUE_S_TURBO (SUV)

ABOUT ENGINE

CAPACITY OF CAR

SUSPENSIONS AND BRAKING SYSTEM OF CAR

SAFETY OF CAR 

LOCKING SYSTEM OF CAR 

COMFORT OF THE CAR

PROS AND CONS OF CAR

 (2)

TATA NEXAN XE (SUV)

ABOUT ENGINE

CAPACITY OF CAR

SUSPENSIONS AND BRAKING SYSTEM OF CAR

SAFETY OF THE CAR

BREAKING SYSTEM

FEATURES OF THE CAR

PROS AND CONS

 (3)

HONDA WR-V (SUV)

 ABOUT ENGINE

FUEL TYPE

 MAX. POWER

 MILEAGE AND DRIVING RANGE

 TRANSMISSION 

CAPACITY OF CAR

 PROS AND CONS

 (4)

MARUTI SUZUKI S CROSS SIGMA (SUV)

ABOUT ENGINE

MILEAGE OF CAR

 FEATURERS OF CAR

 SAFETY OF CAR

 ENTERTAINMENT

PROS AND CONS

COMPARING FOUR CARS

 ON ROAD THIS VEHICLE COMES APPR.10 LAKHS

CONCLUSION

I LL SUGGEST HONDA WR-V FOR Mr. D.S. Pughazhyendhii

WHY HONDA WR-V

I LL SUGGEST HONDA WR-V CAR FOR Mr. D.S. Pughazhyendhii,WHY BECAUSE OF GOOD MILEAGE,LOW MAINTAINENCE COST THAN OTHER CARS,HONDA WR-V HAVING AUTOMATIC CLIMATE CONTROL,EPS MEANS ELECTRIC POWER STEERING WHICH PROVIDES BETTER FUEL ECONOMY,AND IT HAVING ELECTRIC SUN ROOF, AND ITS [ACE] ADVANCED COMPATIBILITY ENGINEERING THAN OTHER CARS,HONDA WR-V HAVING MULTI VIEW REAR CAMERA AT FRONT MIRROR,INTELLIGENT PEDALS AND COMES WITH EASY HORN,BOOT SPACE IS HIGHER THAN 4 CARS,HONDA WR-V HAVING REMOTE FUEL LID OPENER,VANITY MIRROR AND ALSO TAILGATE AZAR IN IT.

HONDA WR-V COMES WITH GOOD MILEAGE,COMFORT FOR TRAVELING,ITS EASY TO TRAVEL 500 KM AND ALSO FOR DRIVING CITIES,EASY TO PARK AND ALSO ITS COMES WITH GREAT FEATURES AND COMFORT,I WILL RECOMMEND THIS CAR TO MR PUGHAZHYENDHII.

WHAT IS TAILGATING 

Tailgating is when a driver drives behind another vehicle while not leaving sufficient distance to stop without causing a collision if the vehicle in front stops suddenly. ... Some jurisdictions may require a minimal gap of a specified distance or time interval.