Benchmarking

1. Benchmark with presently available cars in the market for the following case.

Renault Kiger 

The price of Renault Kiger starts at Rs. 5.99 Lakh and goes upto Rs. 10.62 Lakh. Renault Kiger is offered in 20 variants - the base model of Kiger is RXE and the top variant Renault Kiger RXZ Turbo CVT DT which comes at a price tag of Rs. 10.62 Lakh.

Nissan Magnite 

Price of Nissan Magnite in India ranges between Rs. 5.97 Lakh and Rs. 10.79 Lakh.The Nissan Magnite variants start from 5.97 Lakh - XE and goes upto 10.79 Lakh - XV Premium (O) Turbo CVT Dual Tone. Nissan Magnite is also available on EMI with interest rates varying from 7.15 to 7.5% through various banks.

Tata Punch 

Price of Tata Punch in India ranges between Rs. 6.00 Lakh and Rs. 9.54 Lakh.The Tata Punch variants start from 6.00 Lakh - Pure MT and goes upto 9.54 Lakh - Creative Kaziranga Ira AMT. Tata Punch is also available on EMI with interest rates varying from 7.15 to 7.5% through various banks.

HYUNDAI AURA

Hyundai Aura price starts at ₹ 7.28 Lakh and goes upto ₹ 11.31 Lakh. The price of Petrol version for Aura ranges between ₹ 7.28 Lakh - ₹ 10.50 Lakh, the price of CNG version for Aura is ₹ 9.19 Lakh and the price of Diesel version for Aura ranges between ₹ 9.58 Lakh - ₹ 11.31 Lakh.

TOYOTA GLANZA

Toyota Glanza price starts at ₹ 8.82 Lakh and goes upto ₹ 11.31 Lakh. The price of Petrol version for Glanza ranges between ₹ 8.82 Lakh - ₹ 11.31 Lakh.

2. Prepare a report explaining what is benchmarking

   Benchmarking is the practice of comparing business processes and performance metrics against industry best standards and best practices from other companies. Parameters such as quality, time and cost are usually measured.

Benchmarking is used to measure performance using a specific metric (cost per unit of measurement, performance per unit of measurement, cycle time per unit x, or defect per unit), resulting in a measurement of performance Which is compared with others.

The 12 stage methodology consists of:

• Select subject
• Define the process
• Identify potential partners
• Identify data sources
• Collect data and select all partners
• Determine the gap
• Establish process differences
• Target future performance
• Communicate
• Adjust goal
• Implement
• Review and recalibrate

Technical benchmarking is performed by design staff to determine the capabilities of products or services, especially in comparison to the products or services of leading competitors. For example, on a scale of one to four, four being best, how do designers rank the properties of your organization’s products or services? If you cannot obtain hard data, the design efforts may be insufficient, and products or services may be inadequate to be competitive.

Benchmarking in the automobile industry

Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance.  For example it can be  used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews.  These look at  products and services and provide recommendations based on which is best or  some form of ranking amongst competitors.

It is particularly useful when comparing not only performance but also practice – in other words what do the different organizations do to enable that performance to be delivered?  And applied in this way it is a powerful tool in  process innovation sin e studying how the ‘best’ achieve their performance can  provide powerful clues for changing the way processes operate.  Process benchmarking of this kind can operate at several levels:

• Between similar processes in the same factory or service branch
• Between different factories or service branches
• Between different competing organizations
• Between different sectors using the same process

3. Compare at least 4 vehicles

4. Provide a proper conclusion for the report, suggesting a suitable vehicle among the comparison made.

At last, the final car for Mr. D.S. Pughazhyendhii from my side is Honda CRETA it has a Good Balance Of Performance, Presence And Fuel Efficiency : The Hyundai Creta comes with powerful yet frugal petrol and diesel engine options. In addition to that, the transmission options are diverse and offer convenience along with good fuel efficiency.

The estimated maintenance cost of Hyundai Creta for 5 years is Rs 16,126. The first service after 10000 km and second service after 20000 km is free of cost. The Manual Petrol variant has a mileage of 16.8 kmpl. The Automatic Petrol variant has a mileage of 16.8 kmpl. Big Saving !

Yes, Creta is a good pick. It is clearly an impressive compact SUV.