Benchmarking
BENCHMARKING
It is process of comparing the similar type of cars available in market considering body type, millage, performance, speed, capacity etc. To choose the car that is suitable for the market.
TASK : Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
2. Prepare a report explaining what is Bench-Marking
3. Compare at least 4 vehicles.
4. Provide a proper conclusion for the report, suggesting a single suitable vehicle among the comparison made with images.
As per the requirements of Mr. Pughazhyendhi requirements, I suggest him SUV type with Diesel variant
Below table made with comparing Mahindra XUV300, Hyundai Venue, Tata Nexon, Kia Sonet
Engine & Transmission

1) Mahindra XUV300


Technical Specifications
Under the hood, the Mahindra XUV300 is available with a choice of two powertrains that include a 1.2-litre, three-cylinder, petrol engine, and a 1.5-litre, four-cylinder diesel engine. The former produces 109bhp and 200Nm of torque while the latter produces 115bhp and 300Nm of torque. Transmission options include a six-speed manual unit and an AMT unit.
Exterior and Design
Exterior highlights of the Mahindra XUV300 include projector headlamps with LED DRLs, a grille with chrome inserts, fog lights, contrast silver-coloured skid plates, electrically adjustable ORVMs, LED tail lights, an integrated spoiler, and 17-inch alloy wheels.
Interior and Features
Inside, the Mahindra XUV300 comes equipped with a sunroof, a seven-inch touchscreen infotainment system with Apple CarPlay, Android Auto, and BlueSense technology, cruise control, steering-mounted controls, dual-zone automatic climate control, push-button start-stop, and an auto-dimming IRVM. Safety features on the model include seven airbags, ABS with EBD, front and rear parking sensors, reverse parking camera, ESP with roll-over mitigation, cornering brake control, TPMS, all four disc brakes, seat-belt reminders, impact sensing auto door unlock, and speed sensing auto door lock.
Colours
There are six exterior shades to choose from – Aqua Marine, Red Rage, Napoli Black, Dsat Silver, Pearl White, and Galaxy Grey. The former two can also be had with a contrasting white roof.
Seating Capacity
The Mahindra XUV300 has a seating layout to accommodate five occupants.
- Good Things
- Looks handsome - The majority will agree that the XUV300 has an attractive front end
- NCAP safety rating - This SUV's five-star rating satisfies growing concerns about safety
- Equipment list - The top-spec variant has a long list of features, safety equipment
- Potent drivetrains - The engines respond well to throttle inputs and aid drivability
- Comfortable ride - One of the few cars that offer a plaint ride regardless of the speed.
-
Could be Better
- Needs a makeover - An update would help attract prospective buyers to the XUV300
- Interior fit/finish - It is not in the league of segment rivals such as the Venue/Seltos
- Petrol AMT gearbox - The engine feels less refined due to the discernible shift shocks.
Hyundai Venue


KIA SONET


Engine and transmission:
The SUV is powered by three powertrains: a 1.2-litre, naturally aspirated, four-cylinder petrol engine coupled to a five-speed manual gearbox producing 81bhp/115Nm, a 1.0-litre, three-cylinder, turbo-petrol unit mated to either a six-speed iMT or seven-speed DCT automatic gearbox making 117bhp/172Nm. The carmaker also offers a 1.5-litre, four-cylinder diesel motor paired with a six-speed manual or automatic transmission capable of producing 112bhp/250Nm.
Exterior:
The refreshed Sonet features the same exterior design as the previous model. It gets the signature tiger-nose radiator grille, LED headlamps, projector fog lights, LED rear lights, 16-inch alloy wheels, and roof rails. However, Kia has given the SUV a newly designed Sonet logo.
Interior:
The brand offers two colour tones (beige with black or all-black) and two upholstery options (leatherette or semi-leatherette) with the Sonet. Meanwhile, it comes with a new Kia Connect logo, a rear-seat back folding knob, and redesigned inside rearview mirror with a Kia Connect button.
Safety and features:
Besides this, the updated Sonet gets side airbags and a tyre pressure monitoring system as standard across the range. Some entry-level and mid-level trims have also benefited from new features, such as a new 4.2-inch instrument cluster, BA, HAC, ESC, and VSM. Apart from this, it gets a BOSE premium seven-speaker system, ventilated driver and passenger seats, smart pure air purifier, rear-door sunshade curtain, and follow- me- home headlamps exclusively for the X-Line.
Seating capacity:
The Sonet can accommodate five occupants.
TATA NEXON


Engine and specifications
The Tata Nexon is available in both petrol and diesel engine options. The 1.2-litre turbocharged petrol engine generates 118bhp at 5,500rpm and 170Nm of torque at 1,750rpm. On the other hand, the 1.5-litre diesel engine produces 108bhp at 4,000rpm and 260Nm of torque at 1,500rpm. Transmission options include a six-speed manual gearbox and an optional AMT unit.
Exterior design
The Nexon is now sleeker and features a chiselled look instead of the earlier muscular and rounded-off look. The compact SUV gets a new dual-barrel projector headlamp setup with integrated tri-arrow LED DRLs. The lower air dam is now larger and it features a large ‘tri-arrow’ themed grille. The vehicle rides on 16-inch wheels with a modern set of alloy wheels.
Interior and features
The Tata Nexon gets a neat and uncluttered dashboard layout. The compact SUV gets a new steering wheel featuring a smaller horn pad with premium looking multimedia and cruise control buttons. Behind the steering wheel is a fully digital instrument cluster along with an updated seven-inch touchscreen infotainment system.
Colours:
The Nexon is available in six colour options which include Foliage Green, Flame Red, Pure Silver, Daytona Grey, Calgary White, and Atlas Black.
Seating capacity:
Tata Nexon is available in a five-seat layout.
Tata Nexon mileage:
Tata Nexon mileage claimed by ARAI is 16.3 to 22 kmpl. The petrol version has a mileage of 16.3 to 17.5 kmpl. The diesel version has a mileage of 21.1 to 22 kmpl.
By comparing the above 4 cars I would suggest Mr. Pughazhyendhii to consider TATA NEXON considering it,s safety, capacity, bulky design.