Benchmarking

Benchmarking:

Benchmarking is a process of measuring the performance of a company's products, services, or processes against those of another business considered to be the best in the industry. The point of benchmarking is to identify internal opportunities for improvement.

In automobile industries the benchmarking are classified into 2 types. They are…

Benchmarking 1	Benchmarking 2
Benchmarking 1 involves analysis and comparison of performance, comfort of the vehicle, efficiency, aesthetic and safety aspects.	Benchmarking 2 involves the detail focus on BIW fixtures and assembled components specification like fender, hood, roof and also looks mainly on material identification, thickness and weight aspects.

Case:

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

From the case Mr. D.S. Pughazhyendhii requirements is willing to buy a hatchback type car. Below details shows which best one to choose as per case study is.

Note: Data’s are taken from https://www.carwale.com/

Conclusion:

As per Mr. D.S. Pughazhyendhii wish we will go for Kia Seltos when compared to others this suits best for his family and its fall under his budget too.