Benchmarking

Bench marking:

Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry. The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those processes to how your business operates, you can implement changes that will yield significant improvements.

The intent of benchmarking is to compare your own operations to that of competitors and to generate ideas for improving processes, approaches, and technologies to reduce costs, increase profits and strengthen customer loyalty and satisfaction. Benchmarking is an important component of continuous improvement and quality initiatives, including Six Sigma.

Step-by-Step Benchmarking:

Benchmarking is a simple, but detailed, five-step process:

1. Choose a product, service, or internal department to benchmark
2. Determine which best-in-class companies you should benchmark against – which organizations you’ll compare your business to
3. Gather information on their internal performance, or metrics
4. Compare the data from both organizations to identify gaps in your company’s performance
5. Adopt the processes and policies in place within the best-in-class performers

Benchmarking will point out what changes will make the most difference, but it’s up to you to actually put them in place.

Key Takeaways

• Benchmarking helps companies learn about improving their business practices by observing what other companies do.
• Benchmarking can help businesses reduce costs, increase profits, strengthen customer loyalty and satisfaction.
• Companies can learn from business practices from of internal teams, competitors within their industry or companies operating in completely unrelated sectors.
• Improving employee understanding of cost structures and internal processes
• Encouraging team-building and cooperation in the interests of becoming more competitive
• Enhancing familiarity with key performance metrics and opportunities for improvement company-wide

challenge:

Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

CAR FEATURES REQUIREMENT (input data):

members need to travel in car: 5

budjet of car: 8 to 10 lakhs on road

usage: to travel above 500 km and commute to office in traffic areas

size : bigger one like SUV, MEV

benchmark of cars

the cars that I suggest is the following

1. Mahendra XUV 300
2. TATA Nexon
3. Honda WR-V
4. Toyoto urban cruiser

Mahendra XUV 300:

specifications:

price

8.41 Lakhs

body Type	SUV
Displacement (cc)	1497
Max Power	115bhp@3750rpm
Max Torque	300Nm@1500-2500rpm
No. of cylinder	4
TransmissionType	Automatic
Gear Box	6-speed AutoSHIFT
Fuel Type	Diesel
Diesel Mileage (ARAI)	20
Diesel Fuel Tank Capacity (Litres)	42
Emission Norm Compliance	BS VI
Boot Space (Litres)	259
Seating Capacity	5
GNCAP Rating - Adult Occupant score (Maximum 17 points)	5 stars (16.42)
GNCAP Rating - Child Occupant score (Maximum 49 points)	4 stars (41.66)

pros

* the driver and passenger is good with enough head, knee room, arm rest integrated with a cup and bottle holders around.

* smooth and quite engine

* efficient 6 speed manual gears in highways

* seven airbags, stability control, traction control, cornering lights with ABS gives a safety confidence.

corns

* The car comes with tiny boot space which does not suit a SUV.

* absence of rear AC vent which makes uncomfortable in hot summer days for rear seat passengers

TATA Nexon:

Specification:

Price	8.59
body Type	SUV
Displacement (cc)	1497
Max Power	108.49bhp@4000rpm
Max Torque	260nm@1500-2750rpm
TransmissionType	Automatic
Gear Box	6-Speed
Fuel Type	Diesel
Diesel Mileage (ARAI)	22.07
Diesel Fuel Tank Capacity (Litres)	44
Emission Norm Compliance	BS VI
Length (mm)	3993
Width (mm)	1811
Height (mm)	1606
Boot Space (Litres)	350
Seating Capacity	5
GNCAP Rating - Adult Occupant score (Maximum 17 points)	5 stars (16.06)
GNCAP Rating - Child Occupant score (Maximum 49 points)	3 stars (25.00)

pros

• The powertrains offer a satisfying mid/top-end grunt for most situations
• Despite the compact footprint, it is roomier than segment rivals
• Nicely tuned suspension offers apt damping at most speeds
• A five-star NCAP safety rating ensure buyers get a very safe car

cons

• Scratchy hard plastics, rough edges, panel gaps
• The diesel motor needs some reving to get off the line properly
• Slow responses, low-resolution screen, interface not intuitive

Honda WR-V:

Specification:

Engine and Transmission	Honda WR-V
Price	9.25
body Type	cross over SUV
Displacement (cc)	1498
Max Power	97.89bhp@3600rpm
Max Torque	200Nm@1750rpm
No. of cylinder	4
Valves Per Cylinder	4
TransmissionType	Manual
Gear Box	6 Speed
Fuel Type	Diesel
Diesel Mileage (ARAI)	23.7
Diesel Fuel Tank Capacity (Litres)	40
Emission Norm Compliance	BS VI
Length (mm)	3999
Width (mm)	1734
Height (mm)	1601
Boot Space (Litres)	363
Seating Capacity	5
Front Suspension	MacPherson Strut, Coil Spring
Rear Suspension	Twisted Torsion Beam, Coil Spring
GNCAP Rating - Adult Occupant score (Maximum 17 points)	5 stars (16.06)
GNCAP Rating - Child Occupant score (Maximum 49 points)	3 stars (25.00)

pros

• The crossover look with striking lines and muscular cladding.
• The car has better ground clearance suitable for off road with bumpy roads.
• the car come with quite large cabin space for the passengers
• less fuel consumption i.e high milage compare to others

cons

• the interior does not have a cup holders, hand rest or other accessories than other cars.

Toyoto urban cruiser:

Specification:

Engine and Transmission	toyoto urban cruiser
Price	9.02
body Type	SUV
Displacement (cc)	1462
Max Power	103.26bhp@6000rpm
Max Torque	138nm@4400rpm
No. of cylinder	4
Valves Per Cylinder	4
TransmissionType	Automatic
Gear Box	4 Speed
Fuel Type	Petrol
Diesel Mileage (ARAI)	18.76
Diesel Fuel Tank Capacity (Litres)	48
Emission Norm Compliance	BS VI
Length (mm)	3995
Width (mm)	1790
Height (mm)	1640
Boot Space (Litres)	328
Seating Capacity	5
GNCAP Rating - Adult Occupant score (Maximum 17 points)	4 stars (13.52)
GNCAP Rating - Child Occupant score (Maximum 49 points)	3 stars (36.68)

pros

• The automatic gear transmission has a great advantage which help to get easy control and avoid jerky start experience
• the suspension system is very good for bumpy roads.
• a good air-con system cools of the cabin quickly.
• pretty good comfortable cabin design.

cons

• low milage compared to other compatitors.

conclusion:

among the four SUV i would suggest TATA Nexon for Mr. D.S. Pughazhyendhii. Because of safety rides, milage, comfort compare to others competitors.