Benchmarking

Submitted by: Syed Rizwan Ali
Course: Automotive sheet design using Seimens NX Cad
Challenge 1st: Benchmarking

What is Benchmarking?
Ans: Benchmarking is a process of measuring the performance of a company's products, services, or processes against those of another business considered to be the best in the industry, aka “best in class.” The point of benchmarking is to identify internal opportunities for improvement.

Benchmarking is basically learning from others. It is using the knowledge and the experience of others to improve the organization. It is analyzing the performance and noting the strengths and weaknesses of the organization and assessing what must be done to improve.

Benchmarking is not just making changes and improvements for the sake of making changes, benchmarking is about adding value. No organization should make changes to its products, processes, or organization if the changes do not bring benefits. When using benchmarking techniques, an organization must look at how processes in the value chain are performed.

Basic steps to be followed or performed by a company for Benchmarking

1. Identifying a critical process that needs improvement.
2. Identify an organization that excels in the process, preferably the best.
3. Contact the organization that you are benchmarking; visit them, and study the process or activity.
4. Analyze the data.
5. Improve the critical process at your own organization.

For Example: Let's take the example of Mr. D.S. Pughazhyendhii
Customer Requirements are -
a. Need 5 seater vehicle
b. Customer travels in a crowded city - Bengaluru for the daily commute, travels to Madurai once a month (500km away from Bengaluru)
c. Customer like to have a big car.
d. budget falls between 8 to 10 lakhs on road.

After understanding the customer's kind of vehicle, Benchmarking is performed among 5 cars in the current market so that the best car can be selected that meets the customer's requirements.

So as per the demand best-suited vehicles are
1. Tata Nexon

2. Hyundai Venue

3. Mahindra XUV 300

4. Kia Sonet

5. Honda Amaze.

Things to keep in mind -
Vehicle must be 5 seater
As the customer lives in a crowded city so the vehicle must have good mileage
Fuel efficient i.e Deisel engine
Good Space for a comfortable journey
safety accessories

S.No	Vehicle Name	Mileage	Engine Power	Capacity	Transmission	Price	Boot Space	Airbags
1	Tata Nexon	21.9 kmpl	1497 cc	5 seater	Manual/Automatic	8,95,000 INR	350	Yes
2	Hyundai Venue	23.4 kmpl	1493 cc	5 seater	Manual/Automatic	8,0,0000 INR	350	Yes
3	Mahindra XUV 300	20.0 kmpl	1497 cc	5 seater	Manual/Automatic	8,50,000 INR	259 Litres	Yes
4	Kia Sonet	24.0 kmpl	1493 cc	5 seater	Manual/Automatic	8,0,0000 INR	392 L	Yes
5	Honda Amaze	24.7 kmpl	1498 cc	5 seater	Manual/Automatic	9,10,970 INR	420	Yes

Tata Nexon:

Price: 8.95 Lakhs

and
Hyundai Amaze

Price: 9.10 lakhs

Conclusion: Tata Nexon and Honda Amaze are the vehicles that come out from the analysis and both can be the choice of Mr. D.S. Pughazhyendhii, as they give the best mileage among the listed 5 vehicles, Good enough Boot space etc.