Benchmarking
Bench Marking
What is Bench Marking?
Bench marking is the quest for meeting ambitious targets for a product or an idea by observing and learning about the things happening in the same business. The idea of industry bench marking is to look out for various interest of customer services, sales, employee engagement etc.
Need for bench marking
- Adapting based on the Requirement
- To maintain the competition in the market
- Looking out for continuous improvement in technology and design
- Focuses on best practices to identify best practices
Why Bench marking is required in the Automobile Industry
The bench marking study in automobile industry was the most influential, giving birth to the concept of ‘lean’ thinking which revolutionized first car making and then other manufacturing. Due to the change in the market trend ,design and technological constraints is were bench marking process helps to adapt the industries to stay relevant.
Systematic comparison and bench mark study for different Automobile OEM plants using a standard structured framework to ensure direct comparisons were made. This in turn can provide detail aspects of productivity, performance and space utilization etc.
Borrowing and comparing an idea from a competitor and adapting it to provide a better version of a car which caters to the customer requirements and more is the basic agenda behind bench marking process in the automobile industry.
Bench marking Process of Nexon, Ecosport, Brezza and XUV 300
1. TATA Nexon
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Pros:
Cons:
Overall Rating: 3.5/5 |
Tata Nexon is one of the hottest local models among B-segment SUV, and so, Tata Motors has distributed its BS6 production line which including the Nexon 2020 facelift on 23rd January 2020. The latest facelift of Nexon has adjusted the appearance on detail, and also the adoption of a whole new design style for the wheels, the front bumpers, and taillights except for the launched engine with BS6 emission standards.
In terms of safety, Tata Nexon is the first local model in Indian which received a 5-star rating on Global NCAP. In the full-spec Nexon, it has twin front airbags and ABS (Anti-lock Braking System), which not only helps to achieve the crash tests with excellent results and also proved its competitiveness towards Vitara Brezza and Ford EcoSport.
Overview:
Power: 108.5bhp@4000rpm
Mileage (ARAI): 21.5 kmpl
Transmission Type: Manual
On road Price: 9.57 lakhs
2. Ford Eco Sport
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Pros:
Cons:
Overall Rating: 4/5 |
Ford Ecosport offers a high quality of blend of good features, packing a significant amount of space into a relatively small SUV. There are variety of new hand on interactive technology adopted in this car. This car is offering more cargo space and passenger space which would be challenging to find one that provides both in this price segment. While majority of SUV s offer blind spot monitoring, the ford ecosport seems to outdo others with extra safety especially when reversing.
In Contrast to many other SYV s of similar size this one is a city friendly choice with the most notable being that it provides quite a large amount of maneuverability.
Overview:
Power: 98.96bhp@3750rpm
Mileage (ARAI): 21.7 kmpl
Transmission Type: Manual
On road Price: 9.86 lakhs
3. Maruti Vetara Brezza
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Pros:
Cons:
Overall rating: 3/5 |
Maruti Vetara Brezza is one of the top end affordable SUV from Maruti Suzuki.While most Maruti cars are not desired for their looks, few like Ciaz and Vitara Brezza have this strong point in their character. Brezza comes with a unique front grill, impressive alloy wheels and floating roof design for the best experience one could get from the compact SUV segment.Vitara Brezza brings rear parking sensors, dual front airbags, ISOFIX (Child Seat Restraint System), Anti-lock Braking System (ABS), and Electronic Brake Distribution (EBD) as standard on all variants. Suzuki TECT body comes with higher stability for improved crash absorption and helps the car score 4-star Global NCAP rating
Vitara Brezza’s 1248cc, four-cylinder turbo-diesel engine is good for 90 HP at 4000 rpm and 200 Nm at 1750 rpm. Maruti claims impressive mileage on the car, resulting in the same cost of ownership that one could have with the same length hatchback. The huge 48-litre fuel tank further makes the owner proud with least required refills than other cars of this segment
Overview:
Power: 103.26bhp@6000rpm
Mileage (ARAI): 17.03 kmpl
Transmission Type: Manual
On road Price: 9.35 lakhs
4. Mahindra XUV 300
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Pros:
Cons:
Overall Rating: 4/5 |
The Mahindra XUV300 is offered with the best in class performance with the gigantic power and torque figures, this car is one of the best available options in terms of performance. The Mahindra XUV300 has a been offered in two engine options, a 1.2-liter turbocharged petrol engine, and a 1.5-liter diesel unit. The petrol motor makes 110PS of power and 200Nm of torque. The diesel motor which is taken over from the Marazzo makes 115PS of peak power and 300Nm of pinnacle torque. The life of the vehicle depends on certain factors such as proper maintenance of the car, use of genuine spare parts, driving conditions of the vehicle and driving style of the vehicle.
Mahindra has equipped its compact SUV with technology like a mild-hybrid setup on the XUV300 diesel and steering modes that alter steering weight and feel. The Nexon, like most modern Tata cars, gets multiple drive modes on both engines.
Overview:
Power: 115bhp@3750rpm
Mileage (ARAI): 20.0 kmpl
Transmission Type: Manual
On road Price: 9.94 lakhs
Best Option among the Four Cars for Mr.Pughazhyendhii
After Comparing the Four cars segments with the price ranging 8-10 Lakhs and also considering other factors, out of the 4 cars XUV 300 and Ecosport is the top contenders.
It doesn't mean the other two are bad but they are not the right ones for the given price range and features for Mr.Pughazhyendhii. There are many reason for why Ecosport and XUV stand out from the rest, A lot has to do with their built quality , safety features and Mileage. But if need to choose between the two of them then Ecosport is the winner. There might be some features of XUV better than ecosport and even in terms of Power XUV is slightly ahead. But the important factor that makes Ecosport the right choice here is because of the Luxurious Boot space which is very much essential for the family of 5 who does occasional long drives. Also in terms of Ride quality and safety Ecosport remains on top with Better build quality and not to mention ISOFix which is good to have since he has a 5 year old boy.
Then comes the mileage which Ecosport offers more over XUV, And the final decision comes down to Price where XUV is Rs. 7197 more than Ecosport which weighs in the fact that after considering all the above mentioned facts clearly Ecosport is the best choice out of 4.