Benchmarking

As we can see Mr. D.S. Pughazhyendhii is family man with 4 other member in it and wants to travel long 500 kms each months and his budget is 8 to 10 lakh so he can go with some suv's which will be better for him and his family as he have 4 members more .

here are some picks for him

nisaan kicks 9.50 Lakh

Maruti Brezza 7.99 - 13.96 Lakh

Mahindra XUV300 8.41 - 14.07 Lakh

Kia sonet 7.49 - 13.99 Lakh

BIW is upper body part card and lower body part is called chasis . the upper body part creation or manufacturing is divided into 4 parts

1 predesign and development

2 design engineering

3 development engineering

4 sop and vehical marketing

here benchmark comes into predesign and deve.

benchmark are into two parts benchmark 1 and benchmark 2

benchmark 1 is comparing your product to diffrent product availble into market and adding more feature , increase availibilty , lowering prices and increasing durability

benchmark 2 is deep detailing about benchnark 1 where we concentrate about material , thickness , no. of parts and weight .

comparing now 4 of the cars above mention

Nisaan kicks - Power Steering - yes , Cruise Control - no , Mileage 14.23 Kmpl , Engine Displacement - 1498 CC price 9.50 Lakh

maruti brezza - Power Steering - yes , Cruise Control - yes Mileage 24.3 Kmpl Engine Displacement 1248 CC price - 7.99 lakhs

Mahindra XUV300 - Power Steering - yes , Cruise Control - yes Mileage 17 Kmpl Engine Displacement 1197 CC price - 8.41 lakhs

Kia sonet - Power Steering - yes , Cruise Control - no , Mileage 18.4 Kmpl , Engine Displacement - 1197 CC price 7.49 Lakh

the best option will be Maruti brezza in the budget as well as other feature like milage , Engine Displacement , Cruise Control , Power Steering , and price .