Benchmarking

BENCHMARKING

INRODUCTION

• Introduction on Benchmarking
• Types in benchmarking
• Case study to suggest Mr.Puzhayendhi for a new car
• Conclusion

Introduction on Benchmarking

Benchmarking is the practice of comparing business processes and performance metrics to industry bests and best practices from other companies. Dimensions typically measured are quality, time and cost.

Benchmarking is used to measure performance using a specific indicator (cost per unit of measure, productivity per unit of measure, cycle time of x per unit of measure or defects per unit of measure) resulting in a metric of performance that is then compared to others

Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance. For example it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors.

Process benchmarking of this kind can operate at several levels:

• Between similar processes in the same factory or service branch
• Between different factories or service branches
• Between different competing organizations
• Between different sectors using the same process

Types in Benchmarking according to automobile industry

1. Benchmarking I
2. Benchmarking II

1. Benchmarking I

Involves product level comparison and analysis of vehicle safety comfort, engine efficiency and its performance

2. Benchmarking II

Involves part level comparison focusing on specific BIW components like fender, hood, B Pillar, roof etc. and analysing various properties such as material type, thickness, no of parts and overall weight.

Case study to suggest Mr.Puzhayendhi for a new car

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

Aim:

To suggest the best car for Mr.Pughazyendhii which fulfil his requirements

Procedure:

Method:

Requirement for Mr.Pughazhendhii

• 5seater with comfortable seating
• Long range drive performance
• Speed and Efficient
• Enough Boot space for Luggage
• 8 to 10 lakhs on road
• Daily commuter
• Note: Pughazhyendhii is fond of big cars

Filtered cars as per requirement

1. TATA NEXON XE
2. RENAULT KIGER RXT MT
3. HONDA JAZZ V
4. NISSAN MAGNITE XL

DATAS COLLECTED FOR FILTERED CARS

1. TATA NEXON XE

Tata Nexon XE is the petrol variant in the Tata Nexon lineup and is priced at ₹ 9.32 Lakh.It returns a certified mileage of 17.5 kmpl. This XE variant comes with an engine putting out 118 bhp @ 5500 rpm and 170 Nm @ 1750 rpm of max power and max torque respectively. Tata Nexon XE is available in Manual transmission and offered in 3 colours: Daytona Grey, Foliage Green and Calgary White.

2.RENAULT KIGER RXT MT

Renault Kiger RXT MT is the petrol variant in the Renault Kiger lineup and is priced at ₹ 9.04 Lakh.It returns a certified mileage of 19.1 kmpl. This RXT MT variant comes with an engine putting out 71 bhp @ 6250 rpm and 96 Nm @ 3500 rpm of max power and max torque respectively. Renault Kiger RXT MT is available in Manual transmission and offered in 4 colours: Caspian Blue, Mahogany Brown, Moonlight Silver and Ice Cool White.

3. HONDA JAZZ V

Honda Jazz V is the petrol variant in the Honda Jazz line-up and is priced at ₹ 9.79 Lakh. It returns a certified mileage of 16.6 kmpl. This V variant comes with an engine putting out 89 bhp @ 6000 rpm and 110 Nm @ 4800 rpm of max power and max torque respectively. Honda Jazz V is available in Manual transmission and offered in 4 colours: Golden Brown Metallic, Lunar Silver Metallic, Platinum White Pearl and Radiant Red Metallic.

4.NISSAN MAGNITE XL

Nissan Magnite XL is the petrol variant in the Nissan Magnite line-up and is priced at ₹ 8.22 Lakh. It returns a certified mileage of 18.7 kmpl. This XL variant comes with an engine putting out 71 bhp @ 6250 rpm and 96 Nm @ 3500 rpm of max power and max torque respectively. Nissan Magnite XL is available in Manual transmission and offered in 5 colours: Onyx Black, Sandstone Brown, Blade Silver, Flare Garnet Red and Storm White.

Comparison of the filtered cars

Result:

After comparing Tata Nexon Xe, Renault Kiger Rxt Mt, Honda Jazz V, Nissan Magnite Xl, Tata nexon XE overweight’s the others through its safety and features.

CONCLUSION

After the comparison among the filtered cars TATA NEXON XE is the value for money and also it will fulfil Mr. Pughazhendhii’s requirements, thus, i would suggest Tata nexon for Mr. Pughazhendhii family, Nexon is an excellent offering which is safety car in its segment. It is also value for money product with class leading features.