Benchmarking

OBJECTIVES:--

1. Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

2. Prepare a report explaining what is Bench-Marking

3. Compare at least 4 vehicles.

4. Provide a proper conclusion for the report, suggesting a single suitable vehicle among the comparison made with images.

ANSWERS:--

• BEFORE GOING TO FIND A PERFECT CAR FIRST WE WILL LOOK WHAT IS BENCHMARKING IS:--

"BENCHMARKING" "In The Automobile Industry Involves A Structured Comparisson Between Similar Products,Services or Proccesses On Some Dimenstions Of Performance."

For Example,

It can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumers tests and reviews .These look at products and services and provides recommendations based on which is best or some form of ranking amongest competitors.

It is particullary useful when comparing not only performance but also practice- in other words what do the different organizations do to enable that performance to be delivered? And Applied In this way it is powerful tool in this process innovation on studying how the best achieve their performance can provide power full clues for changing the way processes operates

Process Benchmarking this kind can operate at several levels;

• Between similar processes in the same factory or service branch
• Between different factories or service branches
• Between different cometing organizations
• Between sectors usin the same organizations

REPORT

The above case of Mr. Pughazhyendhii leads to following filters. They are

• The number of commuters is five including a child and hence the vehicle should be spacious with enough leg room
• He uses his car for Daily office commute and a monthly trip to his native .This would give a total estimate of more than 2500km/month and 20000km/year.
• The budget is from 8-10 Lakhs and he is also fond of big cars
• Based on these underpinning factors the suggestion would be a choice of SUV Vehicle and
• Considering the long run of the vehicle the viable option would be Diesel variant which helps to save fuel costs and other upfront maintenance and also has better mileage.
• In a crowded city like Bengaluru Automatic Gear transmission would be best suited but due to budget constraints and fuel efficiency Manual Transmission is preferred

Based on these requirements a detailed benchmarking is done to compare the specifications, advantages and other considerable parameters

Comparison Parameters of the Car Models

DRIVE LINK FOR THE ABOVE EXCEL SHEET:--

https://docs.google.com/spreadsheets/d/1rcwLWGhp-cIK11x5-5Pd5912cWbXPGuX/edit?usp=sharing&ouid=113101974634008896293&rtpof=true&sd=true

PERFORMANCE:--

• VENU and KIA are the front runners but BREZZA offers much stable performance both on the city traffic and highway with multi drive modes.And Its An Hybrid Vehicle
• Tata Nexon has Linear Power Delivery system and has better Engine power and torque only faling behind Maxindra XUV.
• The Reported ARAI Mileage shows BREZZA and KIA are far better and NEXON falls behind because of its power to weight ratio.

INTERIOR:--

• BEZZA is the best among the group because of its spacious Cabin Interior with more Leg room for the rear passengers and suits best for the family drive by giving best seating for the fifth passenger.
• The Heads Up Display,360 view camera and Smart Pro + are the standout features of BREZZA and also has improved sunvision and Instrument Panel Clusters with added utiliy holders along the side doors.
• BREZZA's Infotainment touch screen has sub par performance compared to Ford Ecosport and Hyundai Venue.
• KIA has a better Plastic Interior trim quality and Dual tone variant of Hyundai Venue and material looks better whereas the Quality of XM variant Nexon is not superior compared to other models
• The Blue link connectivity App with smarphone from Hyundai Venue gives additional scoring for Venue among others

Headsup Display

360 degree Camera

Smart play pro+

INTERIOR

EXTERIOR

• BEZZA is a standout in this category and offers the maximum bootspace of 328 litres falling just behind NEXON but Nexon provide way better ground clearence of 209mm which will be well suited for the Indian Roads
• The Facelift, Headlight and Tail Light are stylish in BREZZA and gives a Land rover Sport like front with beefy and bulky front end.
• The Lagged out ABC Pillars of BREZZA offers better head room among the other models.

SAFETY and COMFORT

• Almost all the models has same safety features of Dual Airbags, ABS with EBD, parking sensors, corner stability control but NEXON offers Dead pedal which comes very handy in the case of Pughazhyendhii for his frequent long drive.
• Apart from that Automatic Rain Sensing Wipers, Tyre pressure monitoring system are available in TATA NEXON XE within the price range
• TATA Nexon is the first Indian Model to recieve 5star NCAP Rating for its safety and crash test.

FROM THE ABOVE BENCHMARKING WE CAN TELL Pughazhyendhii That Either He can Go For BREZZA or An NEXON

`therefore` BREZZA Offers More Features Compare To all And More Milage since its an Hybrid And It Offers More legroom and quite good head room But In terms if hes looking for a seafty car he can go for NEXON

CONCLUSION:--

Thus a detailed benchmarking is done and car mode is proposed based on the reports for this case