Benchmarking

BENCHMARKING:

Benchmarking is a process of comparing the technicalities, processes, and services of our product with similar products in the market. This comparison provides insights into the major selling point, setbacks, and other strong areas which improve the competitiveness of the developed product.

The objective of benchmarking is to use the data gathered in your benchmarking process to identify areas where improvements can be made by:

• Determining how and where other companies are achieving higher performance levels than your company has been able to achieve.
• Comparing the competition’s processes and strategies against your own.
• Use the information you gather from your analyses and comparisons to implement changes that will improve your company’s performance, products, and services.

Key Findings:

The following cars are suggested considering the requirements of D. S. Pughazhyendhii. Since he travels to Madurai once a month which is 500Km away, Electric vehicles were not suggested as it offers less Km/ charge currently. The cars listed are Compact SUV with diesel variants that offers decent mileage in City conditions.

• Kia Sonet
• Tata Nexon
• Mahindra XUV300
• Hyundai Venue

Sales Report June 2022:

Specifics:

Kia Sonet:

Pros:

• Flamboyant styling with sporty looks
• Easy to drive, refined motors
• Boot capacity
• Multiple transmission options

Cons:

• Slightly stiffer ride quality
• The second-row seat isn’t spacious

Tata Nexon:

Pros:

• Upmarket looks - Exciting and impactful design, proper no-nonsense SUV stance
• G-NCAP safety - A five-star NCAP safety rating ensure buyers get a very safe car
• Performance - The powertrains offer a satisfying mid/top-end grunt for most situations
• Spacious cabin - Despite the compact footprint, it is roomier than segment rivals
• Sorted ride/handling - Nicely tuned suspension offers apt damping at most speeds

Cons:

• Interior quality, fit/finish - Scratchy hard plastics, rough edges, panel gaps
• Low-end grunt - The diesel motor needs some revving to get off the line properly
• Infotainment screen - Slow responses, low-resolution screen, interface not intuitive

Mahindra XUV300:

Pros:

• Potent drivetrains
• Comfortable ride quality
• Good Looks
• Star Global Ncap Rating

Cons:

• Interior fit and finish are not the best
• Looks disproportionate
• Boot space is very low
• No Rear Ac Vents
• Outdated Interior

Hyundai Venue:

Pros:

• Solid road presence - A strong shoulder line, flashy grille, and large wheels.
• Feature loaded - Top trims get lots of modern equipment/extravagant music player.
• Quality interiors - Good quality with appreciable fit/finish, and favorable ergonomics.
• Modern powertrains - The line-up consists of ultra-refined and efficient engines.
• Smooth gearboxes - The transmissions offer convenience and are a breeze to use.

Cons:

• Rear seat space - It isn’t airy, seating three on the bench is a tight affair
• Firm ride quality - Road irregularities are noticeably felt, bounces at higher speed
• Costly top trims - For the money, one can opt for a lower variant on the Creta

Analyze:

The other cars under the segment are not considered as it doesn't have a diesel variant. Provided list of 4 cars is great under its unique characteristics with some small variations in horsepower and boot space. The aesthetic look of all four cars is good with sporty looks and the presence of alloyed wheels adds a more lively look to the wheels. The lead time for the delivery is short for the variants provided and can be delivered within a month.

The model variants considered were under 10 lakhs which limits a lot of additional features from the premium segment but the basic requirements of the automobile were fulfilled in all the models.

Conclusion:

Considering the usage of Mr. D.S. Pughazhyendhii who will travel often to Madurai, though all four variants have the capability of delivering comfort Tata Nexon has an edge closer to more safety as it has an NCAP rating of 5 stars and has a good after-sales commitment to the customers. The interior spacing of the car is great and provides more comfort to all people unmindful of age.