Benchmarking

Benchmarking:Benchmarking is the process of continually improving the business or the organization by evaluating the scope for improvement, comparing the current position with that of the previous one or with the business practices of the relevant competitors, thereby establishing standards to be achieved.

In automobile industry benchmarking is used for comparison between similar products,services or processes on some dimensions of performance of cars.It is particularly useful when comparing not only performance but also practice in other words what do the different organizations do to enable that performance to be delivered? And applied in this way it is a powerful tool in
process innovation sin e studying how the ‘best’ achieve their performance can provide powerful clues for changing the way processes operate. Process benchmarking of this kind can operate at several levels:

• Between similar processes in the same factory or service branch
• Between different factories or service branches
• Between different competing organizations
• Between different sectors using the same process

CASE:

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

NOTE:Pughazhyendhii is fond of big cars

Sorting requirements of the pughazhyendii:

1. His family comprises five members including his wife, 5year old kid, his father & mother.
2. He visits his native place Madurai which is 500 kms away from Bangalore once in a month.
3. He lives in Bangalore city which is highly crowded and commutes to his office daily.
4. Budget is between 8 to 10 lacs on-road price.
5. He is fond of big cars.

which seems he required the vehicle with following specifications:

• 5-7 seater with comfortable seating
• Long range drive performance
• Speed and Efficient
• Enough Boot space for Luggage
• As he commutes in Bangalore which is heavily crowded and roads with congested traffic Automatic Gear Transmission is best suited but keeping in mind Fuel Economy which is also key factor to save fuel costs , Maintenance cost, Performance let us consider manual car.

• As Indian roads are not that much good so vehicles with good ground clearance would be the best option and he is also fond of big cars Compact SUV's are best suited within his budget range currently available in market.

Let us compare 4 compact SUV vechicles.

KIA SONET HTK 1.2 :

The KIA Sonet comes with an exceptionally rich packagethat caters to everything from style to performance. It comes with Connected Car Technology powered by the latest evolution of KIA connect, it offers 58 smart was of staying connected, making it the brainiest of all SUV's.

Kia connect advanced technology includes AI Voice Command, Voice assisted Sunroof Control, OTA map updates, making driving experience safe, convenient and enjoyable.

The Electronic Stability Control(ESC), Hill Assist Control(HAC), Vehicle Stability Management(VSM), Break-Force Assist System(BFA) along with the Anti-Lock Break System(ABS) and Electronic Break-Force System(EBF) of Sonet ensure excellent breaking performance and maximised safety.

Kia sonet offers a large boot space of 392 litres, which is quite massive when compared to its competitors. It has a good amount of head and leg space.

Good things:

• Flamboyant styling - Great concoction of modern/youthful looks with a rugged stance
• Refined motors/gearboxes - Peppy/smooth performance, good refinement, frugal
• Easy to Drive - Compact size, steering that's light with reasonable feedback
• Good Quality - Quality and fit/finish are on par with segment expectations

Cons:

• Firm ride quality - Never feels settled, bounces at high speeds under full load
• Rear seat space - The rear bench is a squeeze for anything more than two adults
• Rear visibility - Is hampered by the chunky C-pillars and compact rear windscreen

Technology	2/3 structure made with HighStrenth Steel ensuring stong frame & safety
Parking sensors	4 Airbags

HYUNDAI VENUE E1.2

Hyundai venue is a subcompact crossover SUV. The Venue is powered by a 1.2-litre 4-cylinder naturally aspirated petrol engine that produces 82 bhp / 6000 RPM & 115 N-m torque.

It comes with good leg room & head room space. It has boot capacity of 350 ltrs. It also have sunroof top.

Pros:

• Solid road presence - A strong shoulder line, flashy grille and the large wheels
• Feature loaded - Top trims get lots of modern equipment/extravagant music player
• Quality interiors - Good Quality with appreciable fir/finish, f avourable ergonomics
• Modern powertrains - the line-up consists of ultra-refined and efficient engines
• Back Rear Seat folder

Cons:

• Firm ride quality - Road irregularities are noticeably felt, bounces at higher speed
• Costly top trims - For the money, one can opt for a lower variant on the creta
• No NCAP crash test.

TATA Nexon XE:

TATA Nexon is the first Indian car to score a 5-star Global NCAP safety rating. with its captivating appearance and one of the class-leading comforts, Tata Nexon is the only car in its segment to offer a turbocharged engine from its base variant onwards. Powering the Nexon is a 1.2L turbocharged petrol engine and 1.5L turbocharged diesel engine that transmit their power through either a 5-speed MT, 6-speed MT or AMT

Features:

LED DRLs, Multi Drive Models Eco/City/Sport, Dual airbags, LED tail lamps, front power windows, ABS with EBD, projector headlamps, Tilt steering,Rear parking sensors, Electronic Stability control, Digital Instrument Cluster, Traction Control, Flat-folding Rear Seat, Driver Seat Pretensioners with Load Limiters ,Fixed Rear Headrests, ISOFIX, Luggage Hooks in Boot, Roll-over Mitigation, Hill Start Assist, Brake Disc Wiping.

Pros:

• Upmarket looks, 5 star G-NCAP safety ranking
• Spacious cabin compared to rivals
• Easy to drive and live with

Cons:

• Interior Quality could be better
• Low-end grunt from motors
• Infotainment screen not good with competing models

Rear Row & Front Seats	Sunroof
Boot space	Mode control

Maruti Vistara Brezza Lxi:

Maruti Suzuki Vitara Brezza LXi is the top model in the Vitara Brezza lineup .It returns a certified mileage of 17 kmpl. This LXi variant comes with an engine putting out 103 bhp @ 6000 rpm and 138 Nm @ 4400 rpm of max power and max torque respectively.

Pros:

• 4 star G-NCAP rating.
• Wide cabin space.
• low maintanence.

• Mileage is less compare to other cars.
• No premium look.

CONCLUSION:

From above all vechicles comparing budget , safety,Mileage I recommend TATA Nexon vechicle to D.S. Pughazhyendhii