Benchmarking

Ans-1.

As Pughazhyendhii is fond of big car (SUV) models. Here are some presently available cars in the market:

1. TATA Harrier.
2. TATA Nexon.
3. Nissan Tereno.
4. Renault Duster.
5. kia Seltos.
6. MG Astor.
7. Ford Ecospot.
8. Hyundai Creta.
9. Suzuki Brezza.
10. Mahindra XUV 300 Etc.

Ans-2.

In simple words Benchmarking is known as comparision of two or more vehicles of different segments & of different make of cars.

Benchmarking is a tool that companies use to compare the poducts & services to other companies in order to provide best to their consumers.

Report best explaining the Benchmarking

• Determine the needs of the target customer:

Understand the needs of your customer is very important in order to sell or develop a product.

For example: Your business is to provide mobile car wash service, so you'll target that customers who are working professionals & have less time to spend on such activities rather than non working professionals.

• Make a list of your major competitors:

Many of the competitors may not provide exatly the same services as your's but costumers could turn to instead of your company.

For example: There could be other car wash centers which provide same services as your's for cheaper rates & might they have more option than your's. So in that case you should make a list of your competitors & analyse on that.

• Gather a team for benchmarking study:

A good team will provide better benchmarking studies or analysis. Make a team of executives who has experience in conducting market research & analyzing market data.

• Monitor progress

Monitor your Progress closely & adjust your action plans as needed. Keep members of the benchmarking team in charge in monitoring the plan & execute them with the given timeline.

Ans-3.

Comparing the 4 best suited vehicles for Mr. Pughazhyendhii.

Make	TATA Nexon	Ford Ecosport	Mahindra KUV-100	Hyundai Creta
Model	SUV	SUV	Hatchback	SUV
Milage	22 kmpl	16 kmpl	18 kmpl	18 kmpl
Seating	5	5	6	5
Engine	1.2L 120HP	1.5L 122HP	1198cc	1.5L 115HP
Price (in Lakhs)	7.6 - 13 L	8.2 - 11.7 L	4.4 - 7.8 L	10 - 17 L

TATA Nexon

Ford Ecosport

Mahindra KUV-100

Hyundai Creta

Ans-4.

According to my opinion the best suited vehicle for Mr. Pughazhyendhii is TATA Nixon.

Below are the points justifies the vehicle selction for Mr. Pughazhyendhii.

• According to the type of car model

As we know that Mr. Pughazhyendhii is fond of big cars. So we suggested the SUV modeles of the car under his budget.

The seating capacity of the car is for 5 persons only. It is the SUV (Sports Utility Vehicle) model so the body of the car looks big in size.

• According to the Engine power.

The TATA Nexon comes with the 1199 - 1497cc engine which generates the power of approx. 110 to 130HP. It gives the mileage of 22Kmpl.

It generates the 170 - 260NM of torque. Having a fuel tank capacity of 44L.

• Comfortability & Safety.

As we all know that TATA holds the highest adult safety rating by NCAP which is 5 star at a global level. TATA also focuses on the safety along with power.

• According to the price range.

It comes with the price range of 7.6 - 13L as mentioned above.

So, TATA Nexon is a budget friendly compact SUV car for his & his family.