Benchmarking
#1 – Challenge
Benchmarking
CASE STUDY
Mr.D.S.Pughazhyendhii is a married man who lives in Bangalore which is highly crowded city. His family comprises of 5 members including his wife,5years boy, father and his mother. He once in a month visits his native place Madurai, which is almost 500 Kms away from Bangalore. Also he will be using his car to commute to his office. His budget is falls between 8 to 10Lakh on road. Please suggest him with options. So that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
CHALLENGE:
- The seating capacity of the car is minimum 5 members including Pughazhyendhii.
- He travelled Bangalore to Madurai 500km every month once.
- Also he goes to work every day in the overcrowded city of bangalore.
- Finally the budget is between 8 to 10 L.
MARKET STATISTICS:
Indian Market like Hatchback, Sedan, CUV, MPV and SUV are manufacturing.
After we analysis (hatchback and SUV) cars only comfortable for this case.
COMPARISION RESULT:
- The requirement of Pughazhyendhii the hatch back car very comforts to use in Bangalore city.(very crowded city)
- And he went every month Bangalore to Madurai they carrying some luggage. So we consider the boot space of the car and mileage. hatchback cars fulfils the requirement.
- Comparing to Hatchback and SUV cars the hatch back also having good boot space and mileage for fewer budgets.
- Comparing SUV cars the hatchback cars are 8 to 10L the high variant cars is available but the SUV car only having low and mid variant
CONCLUSION:
After comparing to hatchback cars TATA ALTROZ is the best car to buy Mr. Pughazhyendhii.
And comparing TATA ALTROZ is big car from others.