Benchmarking
A. Benchmarking
Benchmarking means comparison; comparison with competitors in the market in terms of features,
facilities & jwells in the product what they have & what should i give to make potential market!.
There are different types of customer in the market, they ask for different features to comapnies or
companies itself add-on new technologies and characteristics to make them feel happy and comfortable.
Now from here the race of different level of benchmarking begins. one who want make his/her potential
market, let's say a new 4-wheeler tyre manufacturer want to enhance his market & product quality status
the initial step he should take is to do analysis of product,which is already available in the market and trying
to make his/her product better in terms of cost,quality,service,accuracy,comfortability... etc.as compare to the
competitor.
Benchmarking happens at different level, it's not only about comparison with competitors. It could also be done
between same process in same factory or in different factories or even between different sectors using
the same process.
Benchmarking is process through which we could enhance the quality of process,product or services.Like in 2nd
lecture of vehicle dvelopment process it was told that how underbody coat is one of the feature what companies
provide to resist corrosion and different companies provide different thickness of coat so if you are a new car
manufacturer & want your brand to popular in market then you should try to increase thickness of coat as per
overall budget so that you could assure your customer that yes! I gave better Undercoat to my car as compare
to other brand in the market, so in terms of Underbody coat you will be better than other existing brands.
Similarly, There are lot more features which could be compared to for better reach.
B. Selection of best Automative vehicle fo Mr. Pughazhyendhii
1. Maruti Suzuki S-Cross (Rs 8.95-9.12 lakhs)
Mileage Pros Cons
1.ARAI : 18.43kmpl 1.Power steering 1.No Entertainment & Comm.(Radio etc.)
2.CITY: 16.0kmpl 2.Good headroom & rear legroom 2.No Anti theft alarm
3.Highway:17-18kmpl 3.Driver + Passenger Airbag
4. Crash Sensors
5. Automatic climate control
2.Hyundai Grand i10 Nios (Rs 8.01-8.46lakhs)
Mileage Pros Cons
1.ARAI : 20.7kmpl 1. Airbags 1.No Automatic climate control system
2.CITY : 13kmpl 2. Antilock Braking system 2.Unavailabilty of Child saftey locks
3.Highway : 15kmpl 3. Low service cost 3. Wireless phone charging
4. Power steering
5. Touch screen
3.TATA Punch (Rs 8.18-9.49lakhs)
Mileage Pros Cons
1.ARAI : 18.97kmpl 1.Entertainment & Comm. Features 1.Engine refinement (as it has 3 cylinder)
2.CITY : 16.42-17kmpl 2. Almost every saftey features 2.Door lock integrated into the door
3.Highway : 18.0kmpl 3. Child saftey lock lever there is no seperate physical
4. Good Legroom & Headroom button or knob.
4.Hyundai Verna (Rs 9.40-10lakhs)
Mileage Pros Cons
1.ARAI : 21.31kmpl 1. Good looking 1. Headroom & Kneeroom at the rear
2.CITY : 16kmpl 2. Having good automatic features are tight
3.HIghway : 17-20kmpl & gadgets 2. Resale valur of Verna isn't high
3. Availability of saftey equipments
C. Conclusion
1. As there are 5 family members including himself, where 2 of them are older people,1 five years old child so for there saftey & comfortability, it is very important to have Airbags & Child saftey lock in the his car.
2. As distance is very long like 500kms+500kms= 1000kms, so there must be Entertainment & communication features in the car so that they would not get bored.
3. I am assuming that if his budget falls between 8-10 lakhs then he might has good salary but not very high,so cost of petrol matters for him. He should go with better mileage car.
4. Looks matter almost to everyone,so having good looking & stylish car is also one of his choice.
5. There are 5 members,Having good lugguage space is also one of the feature what car must have.
"It is concluded, TATA Punch is best option for Mr. Pughazhyendhii & his family."