Benchmarking

1. As Mr. D.S. Pughazhyendhii likes big cars, we can suggest him a compact SUV or a sedan. Also he lives in Banglore so there's a loy of traffic so we can specifically suggest him a compact SUV. Which is having a capacity of five people and will be good in Banglore traffic. He has to travel a lot so he should prefer a diesel car. Starting with Ford Eco Sport, this will be a good car for him. As its competition there're cars like Kia Sonet, Hyundai Venue, Mahindra XUV300 and last but not the least Tata Nexon. He can choose any of these cars.

2.Benchmarking is the process of comparison of similar products on almost same dimensions and performance. It is the process of analyzing the similar products based on the selection factor and deducing it to final conclusion. In this we can talk about Exterior, Interior, Engine compartment, comfort and safety and other some factors.

3. So, as we discussed in Mr. D.S. Pughazhyendhii' case, we'll be talking about the compact SUV segment. We can compare the cars which falls under these catagory and benchmark them easily.

Tata Nexon Kia Sonet Mahindra XUV300 Hyundai Venue

Engine Capacity(cc): 1199 1197 1197 1197

ARAI Mileage(kM/lit): 17.5 18.4 17 17.5

Wheelbase(mm): 2498 2500 2600 2500

NCAP Rating: 5 star Not tested 5 star Not Tested

Air Bags: 2 Air Bags 4 Air Bags 2 Air Bags 2 Air Bags

So, these were some aspects of the cars that we could look at.

4. After considering all the aspects, I would like to reccomend Tata Nexon to anyone who's planning a mid range car with great safety and comfort.

As mentioned in above comparision, it is having an engine with 1199 cc which generates 118bhp at 5500 rpm. That is a decent power output.

-The interior design is also fine and cool. It can be seen in the image attached below.

- Safety :

Safety should be the first concern for anyone who buys a car. this car has an extreme built quality with star NCAP rating. That is the highest rating any car can get. So it one of the most safest cars in the country.

-Exterior:

The overall aesthatics of the car are good. Design and aerodynamics are great.

Side View of the car. The wheelbase is long providing good legroom to the passengers. Also comes with alloy wheels which adds a fine improvememt to the design of the car. Also we can see the ground clearance is decent. Compatible with Indian roads.

Rear View

provides roof rails and stylish tail lights with rear reflectors as well. overall design is great.