Challenge

Benchmarking

BENCHMARKING:-

Benchmarking is the practice of comparing business processes and performance metrics to industry and best practices from other companies.Dimensions typically measured are quality,time and cost.

Benchmarking is used to measure performance using a specific indicator (cost per unit of measure,productivity per unit of measure,cycle time of x per unit of measure or defects per unit of measure) resulting in a metric of performance that is then compared to other.

Benchmarking is a process of measuring the performance of a company's products, services, or processes against those of another business considered to be the best in the industry,''best in class.'' The point of benchmarkingis to identify internal opportunities for improvement.

WHY BENCHMARKING IS IMPORTANT?

The goal of your business should be to grow, improve processes, increase quality, decrease costs, and earn more money. Benchmarking is one of many tools you can use as part of any continuous improvement model used within your organization.

Consistent benchmarking can help you:

  • Improve processes and procedures.
  • Gauge the effectiveness of past performance.
  • Give you a better idea of how the competition operates, which will help you to identify best practices to increase performance.
  • Increase efficiency and lower costs, making your business more profitable.
  • Improve quality and customer satisfaction.

BENCHMARKING PROCESS:-

BENEFITS:-

  • Keep improving internal operations.
  • Understand what's working and what isn't.
  • Adopt or improve upon competitors practices.
  • Reduce costs by increasing efficiency .
  • focus on practices and offerings that promote customer satisfactionand loyalty.

REQUIREMENT:-

Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars.

In my view,

I would suggest Diesel Engine Vehicle.

SUGGESTED CARS:-

  1. Tata Nexon.
  2. Hyundai Venue.
  3. Maruti Suzuki VitarabBrezza.
  4. Ford Eco Sport.

TATA NEXON

Pros:

  1. Best in class safety package.
  2. powerfuel engines (petrol & diesel).
  3. Ride and feels like a big vehicle.

Cons:

  1. Quality of plastic inside the cabin.
  2. Sluggish infotainment.
  3. Slightly hard ride.

MODELS / SPECIFICATIONS:-

TATA NEXON

ARAI Mileage 21.5 Kmpl

Engine displacement(cc) 1497

Max Torque (nm@rpm) 260Nm@1500-2750rpm

Transmission Type Automatic/Manual

Fuel Tank Capacity 44

Max Power (bhp@rpm) 108.5bhp@4000rpm

Seating Capacity 5

Boot Space (Litres) 350

Body Type SUV

Safety 16.06/17

Fuel Type Petrol & Diesel

Price 7.59 - 13.95 lakh

HYUNDAI VENUE

Pros:

  1. Ease of driving on offer.
  2. three differnt engine options.
  3. Feature loaded

Cons:

  1. Isn't as big as rivals.
  2. No diesel automatic on offer.
  3. 1.2 petrol is weak on punch.

MODELS / SPECIFICATIONS:-

HYUNDAI VENUE

ARAI Mileage 18.14kmpl

Engine Displacement (cc) 998

Max Torque (nm@rpm) 171.16Nm@1500-4000rpm

Transmission Type Automatic / Manual

Fuel Tank Capacity 45

Max Power (bhp@rpm) 118.35bhp@6000rpm

Seating Capacity 5

Boot Space (Litres) 350

Body Type SUV

Safety 4 stars NCAP rating

Fuel Type Petrol & Diesel

Price 7.53 - 12.72 lakh

MARUTI SUZUKI VITARA BREEZA

Pros:

  1. Peppy & Efficient 1.5 petrol.
  2. Good value for money.
  3. Neutral ride, easy to drive.

Cons:

  1. No more diesel option.
  2. Rivals offer more space.
  3. Design isn't attractive as before.

MODELS / SPECIFICATIONS:-

MARUTI SUZUKI VITARA BREZZA

ARAI Mileage 18.76kmpl

Engine Displacement (cc) 1462

Max Torque (nm@rpm) 138Nm@440rpm

Transmission Type Automatic / Manual

Fuel Tank Capacity 48

Max Power (bhp@rpm) 103.26bhp@6000rpm

Seating Capacity 5

Boot Space ( Litres) 328

Body Type SUV

Safety 12.51/17

Fuel Type Petrol

Price 7.84 - 11.49 lakh

FORD ECO SPORT

Pros:

  1. Build Quality.
  2. Powerful and Responsive Engines.
  3. Looks.
  4. Driving Dynamics.
  5. Long list of safety features.

Cons:

  1. Not so VFM.
  2. Feels dated.
  3. Stiff suspension setup.
  4. Narrow second row.
  5. Thick A-Pillar causes blind spot.

MODELS / SPECIFICATIONS:-

FORD ECO SPORT

ARAI Mileage 21.7kmpl

Engine Displacement (cc) 1498

Max Torque (nm@rpm) 215Nm@1750-2500rpm

Transmission Type Automatic / Manual

Fuel Tank Capacity 52

Max Power (bhp@rpm) 98.63bhp@3750rpm

Seating Capacity 5

Boot Space ( Litres) 352

Body Type SUV

Safety 4 stars NCAP rating

Fuel Type Petrol & Diesel

Price 7.91 - 11.70 lakh

CONCLUSION:-

I would suggest Tata Nexon for Mr. D.S. Pughazhyenhii family, Nexon is a excellent offering which is safest car in its segment. It is also value for money product with class leading features.

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