Benchmarking

Benchmarking :

Benchmarking in automobile industry involves a structured comparison between similar products , services or processes on some dimensions of performance.

process benchmarking of this kind can operate at several levels :

• Between similar processes in the same factory or services branch .
• Between different factories or service branches.
• Between different competing organizations.
• Between different sectors using the same process.

Steps involved in benchmarking :

• Firstly Choose a product, service or internal department which we want to benchmark. 
• Determine each best in class companies.
• Compare all the parameter which are already available in other cars .
• Gather information on their internal performance .
• Compare the data from both organizations to identify gap in your companies performance.
• Adopt the processes and policies in place within the best in class performer. 

Requirement :

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Mahindra XUV300 :

pros :

• Lots of safety feature .
• Perforance is good .
• very good milage.
• high torque .

Cons :

• Low ground clearance 180 mm .
• Less space compared to other .

Tata Nexon :

 

pros :

• In terms of safety ,Tata nexon received a 5 star rating on global NCAP( New car Assessment Programme).
• It has good ground clearance .
• It has good milage .
• Its outer looking is good .

Cons :

• Interier space is not verygood.
• Plastic quality is no upto the mark .

Eco Sport :

Pros :

• Looking is good.
• More number of safety features.

Cons :

• Narrow second row .
• It produce less torque in comparison to above two.

Kia carens :

pros :

• It has good safety  features.
• It has good looking design.
• Its is MUV.
• It has more space .

Cons :

• It has less powerfull diesel engine .
• It has less advances technical feature.
• It has less milage .

Comparision of all models:

Model / Specifications	Mahindra XUV 300	Tata Nexon	Ford eco sport	Kia carens
Type	SUV	SUV	SUV	MUV
price (lakh)	8.41 - 14.07 *	7.39 - 17.15 *	7.99 - 11.40 *	9.6 - 17.7 *
CC	1497	1497	1498	1497
Torque (bhp)	300Nm	260Nm	215Nm	211Nm
Fuel tank capacity	42	44	52	45
Boot space(Liter)	259	350	352	216
Ground Clearance (mm)	180	209	200	195
Seating capacity	5	5	5	7
Safety (NCAP)	5 Star	5 star	4 star	3 star
Mileage	20 kmpl	21.5 kmpl	21.7 kmpl	16.7 kmpl
Transmission Type	Automatic	Automatic	Automatic	Automatic

Conclusion :

According to my opinion Mr. D.S. Pughazhyendhii should go with tata nexon because of the following reasons :

• It is the best car available within the range of Mr. D.S. Pughazhyendhii .
• Tata nexon has best saftey feature ,so it is good for his family .
• It has milage of 21.5 kmpl .
• It has all that feature that can fullfill all his requirement .