Benchmarking
BENCHMARKING
BENCHMARKING:
* Benchmarking is a process of measuring the performance of a measuring the performanvce af a company's products,services,or processes against those of another busniess considered to be best in the industry ,"best in class". The point of benchmarking is to identify internal opportunities for improvement.By studying companies with superior performance,breaking down that makes such superior performance possible,and then comparing those processes to how your business operates,you can implement changes that will yeild significant improvements.
* That might mean tweaking a product's feature to more closely match a competitor's offering,or changing the scope of services you offer,or installing a new customer relationship management (CRM) system to enable more personalized communication with customers.
* These are two basic basic kinds of improvement opportunities:continuous and dramtic.Continuous improvement is incremental,involving only come about through reengineering the whole internal work process.
STEP-BY-STEP BENCHMARKING:
Benchmarking is a simple,but detailed,five-step process:
* Choose a product,service,or internal department to benchmark.
* Determine which best-in-class companies you should benchmark against,which organization you'll compare your business to.
* Gather information on their internal performance,or metrics.
* Compare the data from both organization to identify to identify gaps in your company's performance.
Benchmarking will point out what change will make the most difference,but it's up to actually put them in place.
In order to benchmark anything,you need to have quantitative data available to study.That means breaking down internal
processes to calculate performance metrics.Quantify everything,because only quantifical information can be accurately compared.
BENEFITS:
In addition to helping companies become more efficient and profitable,benchmarking has other benefits,too,such as:
* Improving employee understanding of cost structures and internal processes.
* Encouraging team-building and cooperation in the interests of becoming more competitive.
* Enhancing familiarity with key performance metrics and opportunities for improvement company-wide.
In essence,benchmarking helps employees understand how one small piece of a company,s processes or products can be the key to major success,just as one employee's contribution can lead to big win.
REQUIREMENT:
Benchmark with presently available cars in the market for the following case.
Mr.k.Nedunchezhiyan is a married man who lives in bangalore which is a highly crowded city.His family comprises five members including his wife,five-year-old boy,his father,and his mother.He visits his native place cuddalore which is 400kms away from bangalore once in a month.Also,he will be using his car to commute to his office.His budget falls between 8 to 10 lakhs on road.please suggest to him with option so that he will buy a good car for his family.
Note: Nedunchezhiyan is fond of big cars
In my view,
I would suggest diesel engine vehicle,SUVs and sedans is preferrable.
SUGGESTIBLE CARS:
1.Tata Nexon
2.Hyundai Venue
3.Maruti Suzuki Vitara Brezza
4.Ford Eco Sport
TATA NEXON:

Pros:
1.Best in class safety package.
2.Powerful engines (petrol & diesel).
3.Ride and feels like a big vehicle.
Cons:
1.Quality of plastics inside the cabin.
2.Sluggish infotainment.
3.Slightly hard ride.
MODELS/SPECIFICATIONS:
TATA NEXON
Arai Mileage
21.5 kmpl
Engine Displacement(cc)
1497
Max torque (nm@rpm)
260nm1500-2750RPM
Transmission type
Automatics
Fuel Tank capacity
44
Max power (bhp@rpm)
108.5bhp@4000rpm
seating capacity
5
boost space (litres)
350
Body type
SUV
Safety
16.0./17
HYUNDAI VENUE:
Pros:
1.Ease of driving on offer.
2.Three different engine options.
3.Feature loaded.
Cons:
1.Isn't as big as rivels.
2.No diesel automatics on offer.
3.1.2 petrol is weak on punch.
MODELS/SPECIFICATIONS:
HYUNDAI VENUE
Arai mileage
18.14kmpl
Engine Displacement(cc)
998
Max Torque(nm@rpm)
171.6nm@1500-4000rpm
Transmission type
Automatics
Fuel tank capacity
45
Max power (bhp@rpm)
118.35bhp@6000rpm
seating capacity
5
boot space (Lites)
350
Body type
SUV
safety
4 stars NCAP rating
MARUTI SUZUKI VITARA BREZZA:

Pros:
1. peppy & efficient 1.5 petrol.
2. Good value for momey.
3. Neutral ride,easy to drive.
Cons:
1.No more diesel option.
2.Rivals offer more space.
3.Design isn't attractive as before.
MODELS/SPECIFICATIONS:
MARUTI SUZUKI VITARA BREZZA:
Arai Milleage
18.76kmpl
Engine Displacement(cc)
1462
Max torque (nm@rpm)
138nm@4400rpm
Transmission type
Automatic
Fuel tank capacity
48
Max power (bhp@rpm)
103.26bhp@6000rpm
Seating capacity
5
Boost space (LITRES)
328
Body type
SUV
Safety
12.51/17
FORD ECO SPORT:

The Ford Ecosport is considered as one of the best sud-4m compact SUVs currently on sale in the indian market.The car gets powerful and refined engines and also comes with an aggressive and appealing design language.If you in the market to buy a new compact SUV and wondering if the ecosport is the best of all.
Pros:
1.Build Quality.
2.Powerful and responsive Engines.
3.Looks.
4.Driving Dynamics.
5.Long List of safety Features.
Cons:
1.Not so VFM.
2.Feels Dated.
3.Stiff Suspension Setup.
4.Narrow second row.
5.Thich A-pillar causes blind spot.
MODELS/SPECIFICATION:
FORD ECO SPORT:
Arai mileage
21.7kmpl
Engine Displacement(cc)
1498
Max torqu (nm@rpm)
215nm@1750-2500rpm
Transmission type
Manual
Fuel tank capacity
52
Max power(bhp@rpm)
98.63bhp@3750rpm
Seating Capacity
5
Body Type
SUV
Safety
4 stars NCAP Rating
COMPARISON :
MODELS/SPECIFICATION TATA NEXON HYUNDAI VENUE MARUTI SUZUKI VITARA BREZZA FORD ECO SPORT
Arai Mileage 21.5kmpl 18.14kmpl 18.76kmpl 21.7kmpl
Engine Displacement(cc) 1497 998 1462 1498
Max Torque(nm@ rpm) 260nm@1500- 171.6nm@1500- 138nm@440rpm 215nm@1750-2500rpm
2750rpm 4000rpm
Transmission Automatics Automatics Automatics manual
Fuel tank capacity 44 45 48 52
Max power(bhp@rpm) 108.5bhp@4000rpm 118.35@6000rpm 103.26bhp@6000rpm 98.63bhp@3750rpm
Seating capacity 5 5 5 5
Boot space (Litres) 350 350 328 352
Body Type SUV SUV SUV SUV
Safety 16.06/17 4 stars NCAP RATING 12.51/17 4 stars ncap rating
CONCLUSION:
I Would suggest tata nexon for Mr.K.Nedunchezhiyan family,Nexon is a excellent offring which is safety car in its segmemt.It is also value for money product with class leading features.