Challenge

Benchmarking

BENCHMARKING

Bench marking is a process of measuring the performance of a company's products,services or processes aganist those of the another business considered to be the best in the industry, "best in class". the point of benchmarking is to indentify internal opportunity for improvement. By studying studying companies with superior performance, breaking down what makes such superior performance possible and then comparing those processes to how your business operates. you can implement changes that can yield significant improvement.

That might means tweaking a product's features to more closely match a competitors offering or changing the scope of services you offer or installing a new customer relationship management (CMR) system to enables to more personalise communication with the customer.

There are two basics kinds of improvement opportunities continues and dramatics. continous inprovement is incremental and involving only small adjustments to reap sizeable advances. dramatic improvement only come about through reengineering the whole internal work process.

step by step benchmarking

Benchmarking is a simple, but detailed, five step process:

  • choose a product or services or internal department to benchmark.
  • Determine which best in class companies you should bechmarks aganist, which organisation you will compare your business to.
  • Gather information on their internal performance or metrics.
  • compare the data from both the organisation to indentify gaps into your companies performances.
  • Adapt the processes and policies into the place within the best in class performances.

Benchmarking will point out what changes will make differences, but its upto you to actually put them in places.

In order to benchmark anything you need to have quantetive data available to study. that means breaking down internal processes to calculate performance matrices. quantify everything because only quantifiable information can be accurately compared.

BENIFITS

In addition to helping companies become more efficient and profitable, benchmarking has another benefits too such as

  • Inprovement employee understanding of cost structure and internal processes
  • Encouraging team building and corporation in the interests of becoming more competitive.
  • Enhancing familarity with the key performance metrics and opportunities for improvement companies wide.

In essence, benchmarking helps employees understand how one small piece of a company's process or products can be the key to major success, just as one employees contribution can lead to a big win.

REQUIREMENT

Benchmark which presently available cars in the market for the following case.

Mr D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His family comprises five members including his wife, five-year-old baby, his father and his mother. He visits his native place Madurai which is find it kilometres away from Bangalore 1 is in a month. Also he will be using his car to commute who is Office. His budget falls between 8 to 10 lakhs on Road. Please suggest him with options so that he will buy a good car for his family.

Note : pughazhyendhii is fond of big cars

in my view

I would suggest diesel engine vehicles, SUV's and sedans is preferrable

suggestible cars

1. Tata Nexon

2.Hyundai venue

3.Maruti suzuki vitara brezza

4.Ford Eco sport

TATA NEXON

PROS:-

1. Best in the class safety packages

2.powerful engines (petrol and diesel)

3.Ride and feels like a big vehicle

CONS:-

1.Quality of plastic inside the cabin

2.sluggish infotainment

3.slightly hard ride

MODELS / SPECIFICATION

Key Specs of Tata Nexon

Mileage (upto) 22.07 kmpl
Engine (upto) 1497 cc
BHP 118.36
Transmission Manual/Automatic
Seats 5
Service Cost Rs.4,447/yr

HYUNDAI VENUE

PROS:-

  • Quality
  • Road presence
  • Multiple powertrain options

CONS:-

  • Cramped rear seat
  • Unsorted ride quality
  • Expensive top-end versions

MODEL/ SPECIFICATION

Price ₹ 7.53 Lakh onwards
Mileage 17.5 to 23.4 kmpl
Engine 998 to 1493 cc
Fuel Type Petrol & Diesel
Transmission
Manual, Clutchless Manual & Automatic (DCT)
Seating Capacity 5 Seater

MARUTI SUZUKI VITARA BREZZA

PROS:-

  • True SUV appearance – The appeal lies in its straight design lines/tall stance
  • High seating - Upright/commanding driving position, acres of headroom, airy cabin
  • Easy to drive – Is nimble due to compactness, light controls and explicit visibility
  • Ample storage spaces - Lots of storage spots on the doors, dashboard and armrest
  • Ownership experience - Product competitiveness, build quality and service network

CONS:-

  • Engine response - Low-end grunt isn't exciting and just about gets the job done
  • Slow-speed ride - Considerable up-and-down motion as the roads turn rougher
  • Interior design - It won’t set any pulses racing with its conservative styling

MODEL/SPECIFICATION

Price ₹ 7.82 Lakh onwards
Mileage 17 to 18.7 kmpl
Service Cost per Year
₹ 5456
Engine 1462 cc
Safety 4 Star (Global NCAP)
Fuel Type Petrol
Transmission Manual & Automatic (TC)
Seating Capacity 5 Seater

FORD ECO SPORTS :

MODEL/SPECIFICATION

Specification of Ford EcoSport

ARAI Mileage 15.9 kmpl
Fuel Type Petrol
Engine Displacement (cc) 1496
No. of cylinder 3
Max Power (bhp@rpm) 120.69bhp@6500rpm
Max Torque (nm@rpm) 149Nm@4500rpm
Seating Capacity 5
TransmissionType Manual
Boot Space (Litres) 352
Fuel Tank Capacity 52.0
Body Type SUV

PROS:-

1. build quality

2.powerful and responsive engines

3.looks

4.driving dynamics

5.long list of safety features

CONS:-

1. not to VFM

2.feels dated

3.stiff suspension setup

4. narrow second row

5.Thick A- pillar causes Blind spot

COMPARISION OF THE FOLLOWING MODELS AND SPECIFICATION

TATA NEXON

HYUNDAI VENUE

MARUTI SUZUKI VITARA BREZZA

FORD ECO SPORT

Mileage (ARAI) (kmpl) 17.5 17.5 17 21.7 19
Bootspace (litres) 350 350 328 352 405
Airbags 2 Airbags (Driver, Passenger) 2 Airbags (Driver, Front Passenger) 2 Airbags (Driver, Passenger) 2 Airbags (Driver, Passenger) 4 Airbags (Driver, Front Passenger, Driver Side, Front Passenger Side)

​

Finance
₹ 15,954
EMI for 5 Years
₹ 16,261
EMI for 5 Years
₹ 16,639
EMI for 5 Years
₹ 16,611
EMI for 5 Years
₹ 16,020
EMI for 5 Years
Tata Nexon
XM
₹ 8.54 Lakh
Avg. Ex-Showroom price
VS
Hyundai Venue
S 1.2 Petrol
₹ 8.70 Lakh
Avg. Ex-Showroom price
VS
Maruti Suzuki Vitara Brezza [2020-2022]
VXi
₹ 8.91 Lakh
Last Recorded Price
VS
Ford EcoSport
Ambiente 1.5L TDCi
₹ 8.89 Lakh
Last Recorded Price
  • Engine 1199 cc, 3 Cylinders Inline, 2 Valves/Cylinder, SOHC 1197 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC 1462 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC 1498 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC 999 cc, 3 Cylinders Inline, 4 Valves/Cylinder, DOHC
    Engine Type 1.2L Turbocharged Revotron 1.2 Kappa K15B 1.5L DV5 (Diesel) 1.0L Energy
    Fuel Type Petrol Petrol Petrol Diesel Petrol
    Max Power (bhp@rpm) 118 bhp @ 5500 rpm 82 bhp @ 6000 rpm 103 bhp @ 6000 rpm 99 bhp @ 3750 rpm 71 bhp @ 6250 rpm
    Max Torque (Nm@rpm) 170 Nm @ 1750 rpm 114 Nm @ 4000 rpm 138 Nm @ 4400 rpm 215 Nm @ 1750 rpm 96 Nm @ 3500 rpm
    Mileage (ARAI) (kmpl) 17.5View Mileage Details 17.5View Mileage Details 17View Mileage Details 21.7View Mileage Details 19View Mileage Details
    Driving Range (Km) 773 789 817 1128 761
    Drivetrain FWD FWD FWD FWD FWD
    Transmission Manual - 6 Gears, Sport Mode Manual - 5 Gears Manual - 5 Gears Manual - 5 Gears AMT - 5 Gears
    Emission Standard BS 6 BS 6 BS 6 BS 6 BS 6
    Turbocharger/Supercharger Turbocharged Turbocharged
    CONCLUSION
    I would suggest Tata nexon for Mr. D.S. Pughazhyendhii family. Nexon is a excellent offering which is a saffest car in the segment. It is also value for money products with the class leading features.
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