Benchmarking in Automobile Sector
Benchmarking :-
Benchmarking is a process of measuring the performance of a company's products, services and processes against those of another business considered to be the best in the industry. The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior performance, breaking down what makes such superior performance possible and then comparing those processes to know how your business operates and implement required necessary changes for significant improvement.
In the automobile industry, benchmarking involves structured comparison between similar products, services on some dimensions of performance. It can be used to compare the availability and delivery of the features in a product & in this form often provides the basics of consumer tests and their reviews. This can help to have better comparisons with the competitors products.
There are two basic improvement opportunities that is continuous and dramatic.
Continuous improvement is incremental, involving only smaller adjustments to reap sizeable advances.
Dramatic improvement can only come through re-engineering the whole work process.
Benchmarking involves five major steps :-
1) Choose a product, service and internal department to benchmark.
2) Determine best in class companies to benchmark against your product and organization.
3) Gathering information on merits and performance.
4) Compare data of your product and competitor to identify the gap and fullfill it by R&D.
5) Adopting standard technics and processes for good quality control and efficiency.
Benefits of Benchmarking:-
In addition to helping companies better profitability and efficiency, it has following other benefits too
> Improving employee understanding regarding the process and structure.
> Encourage Team Building and cooperation.
> Enhancing better skills for betterment of the company as well as individual also.
Suggestible Cars :-
As Mr. D.S. Pughazhyendhii is fond of bigger cars, I would suggest him the following Cars
1) Maruti Suzuki Brezza
Ex-Showroom Price: ₹7.69 lakhs - ₹11.2 lakhs
Cargo volume: 328 L
Fuel economy: 17-19 km/l combined
Horsepower: 77 kW
Dimensions: 3,995 mm L x 1,790 mm W x 1,640 mm H
Transmission: 4-speed automatic, 5-speed manual
Engine and Transmission
| Engine Type | K15B ISG Petrol Engine |
| Displacement (cc) | 1462 |
| Max Power | 103.26bhp@6000rpm |
| Max Torque | 138nm@4400rpm |
| No. of cylinder | 4 |
| Valves Per Cylinder | 4 |
| Valve Configuration | DOHC |
| TransmissionType | Automatic |
| Gear Box | 4 Speed |
| Mild Hybrid | |
| Drive Type | FWD |
Fuel & Performance
| Fuel Type | Petrol |
| Mileage (ARAI) | 18.76 |
| Fuel Tank Capacity (Litres) | 48.0 |
| Emission Norm Compliance | BS VI |
Suspension, Steering & Brakes
| Front Suspension | MacPherson Strut with coil spring |
| Rear Suspension | Torsion Beam With Coil Spring |
| Steering Type | Electronic |
| Steering Column | Tilt Steering |
| Steering Gear Type | Rack & Pinion |
| Turning Radius (Metres) | 5.2 metres |
| Front Brake Type | Ventilated Disc |
| Rear Brake Type | Drum |
2) Hyundai Venue
Key Specifications of Hyundai Venue
| Fuel Type | Petrol |
| Engine Displacement (cc) | 998 |
| No. of cylinder | 4 |
| Max Power (bhp@rpm) | 118.41bhp@6000rpm |
| Max Torque (nm@rpm) | 172Nm@1500-4000rpm |
| TransmissionType | Manual |
| Fuel Tank Capacity | 45.0 |
| Body Type | SUV |
Key Features of Hyundai Venue
| Power Steering | |
| Power Windows Front | |
| Anti Lock Braking System | |
| Air Conditioner | |
| Driver Airbag | |
| Passenger Airbag | |
| Automatic Climate Control | |
| Alloy Wheels | |
| Multi-function Steering Wheel |
Hyundai Venue Specifications
Engine and Transmission
| Engine Type | 1.0 Kappa Turbo GDi |
| Displacement (cc) | 998 |
| Max Power | 118.41bhp@6000rpm |
| Max Torque | 172Nm@1500-4000rpm |
| No. of cylinder | 4 |
| Valves Per Cylinder | 4 |
| Turbo Charger | |
| TransmissionType | Manual |
| Gear Box | 7-Speed DCT |
Fuel & Performance
| Fuel Type | Petrol |
| Fuel Tank Capacity (Litres) | 45.0 |
| Emission Norm Compliance | BS VI |
3) Tata Punch
Key Specifications of Tata Punch
| ARAI Mileage | 18.82 kmpl |
| City Mileage | 14.42 kmpl |
| Fuel Type | Petrol |
| Engine Displacement (cc) | 1199 |
| No. of cylinder | 3 |
| Max Power (bhp@rpm) | 84.48bhp@6000rpm |
| Max Torque (nm@rpm) | 113Nm@3300+/-100rpm |
| Seating Capacity | 5 |
| TransmissionType | Automatic |
| Boot Space (Litres) | 366 |
| Fuel Tank Capacity | 37.0 |
| Body Type | SUV |
Key Features of Tata Punch
| Power Steering | |
| Power Windows Front | |
| Anti Lock Braking System | |
| Air Conditioner | |
| Driver Airbag | |
| Passenger Airbag | |
| Automatic Climate Control | |
| Fog Lights - Front | |
| Alloy Wheels |
Tata Punch Specifications
Engine and Transmission
| Engine Type | 1.2 l Revotron Engine |
| Displacement (cc) | 1199 |
| Max Power | 84.48bhp@6000rpm |
| Max Torque | 113Nm@3300+/-100rpm |
| No. of cylinder | 3 |
| Valves Per Cylinder | 4 |
| TransmissionType | Automatic |
| Gear Box | 5 Speed |
Fuel & Performance
| Fuel Type | Petrol |
| Mileage (ARAI) | 18.82 |
| Fuel Tank Capacity (Litres) | 37.0 |
| Highway Mileage | 15.89
|
4) Nissan Magnite
Key Specifications of Nissan Magnite
| ARAI Mileage | 17.7 kmpl |
| City Mileage | 13.6 kmpl |
| Fuel Type | Petrol |
| Engine Displacement (cc) | 999 |
| No. of cylinder | 3 |
| Max Power (bhp@rpm) | 98.63bhp@5000rpm |
| Max Torque (nm@rpm) | 152nm@2200-4400rpm |
| Seating Capacity | 5 |
| TransmissionType | Automatic |
| Boot Space (Litres) | 336 |
| Fuel Tank Capacity | 40.0 |
| Body Type | SUV |
| Ground Clearance Unladen | 205 |
Key Features of Nissan Magnite
| Power Steering | |
| Power Windows Front | |
| Anti Lock Braking System | |
| Air Conditioner | |
| Driver Airbag | |
| Passenger Airbag | |
| Automatic Climate Control | |
| Fog Lights - Front | |
| Alloy Wheels |
Nissan Magnite Specifications
Engine and Transmission
| Engine Type | HRA0 1.0 TURBO PETROL |
| Displacement (cc) | 999 |
| Max Power | 98.63bhp@5000rpm |
| Max Torque | 152nm@2200-4400rpm |
| No. of cylinder | 3 |
| Valves Per Cylinder | 4 |
| Valve Configuration | SOHC |
| Fuel Supply System | MPFi |
| Bore X Stroke | 72.2 x 81.3 |
| Turbo Charger | |
| Super Charge | |
| TransmissionType | Automatic |
| Gear Box | CVT |
| Mild Hybrid |
Conclusion :-
From the above four vehicles comapred, I would suggest Brezza as Maruti Suzuki has good availability of service centers all over the world and very low maintenance cost and very reliable cars which runs lakhs of kilometers very easily.