Benchmarking

Benchmarking

What is benchmarking?

Benchmarking in automobile industry involves structured comparison between similar products, service or process on same dimension of performance.

It can be used to compare availability and delivery of features in a product and in this form often provide the basic of consumer test and reviews. These looks at product and service and provide recommendation based on which is best or some form of ranking amongst competitor.

It is particularly useful when comparing not only performance but also practice – in other words what do the different organizations do to enable that performance to be delivered? And applied in this way it is a powerful tool in process innovation sin e studying how the ‘best’ achieve their performance can provide powerful clues for changing the way processes operate. Process benchmarking of this kind can operate at several levels:

• Between similar processes in the same factory or service branch
• Between different factories or service branches
• Between different competing organizations
• Between different sectors using the same process

So, benchmarking of this kind often involves a third party who can collect the data, make the comparison and provide feedback but all on a confidential basis.

The following best practices can be applied for benchmarking to ensure the right approach and the right outcome measurement.

BEST PRACTICES

• Obtain a detailed understanding of current process performance gaps to determine benchmarking points.
• Provide thorough documentation of benchmarking objectives and scope.
• Generate thorough current process documentation to avoid waste of time and resources as well as loss of project focus.
• Deliver primary metrics agreement to gauge pre- and post-gap analysis, track progress and improvements and institute measurement system analysis. (MSA)

Question:

1. Benchmark with presently available cars in the market for the

following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

____________________________________________________

Following are the four cars

• Hyundai aura
• Maruti Suzuki dzire
• Honda amaze
• Tata tigor

Hyundai aura

The Hyundai Aura is a subcompact car produced by the South Korean manufacturer Hyundai. It is a sedan based on the third generation Hyundai i10 (Hyundai Grand i10 Nios in India), and was designed primarily for the Indian market. It is the successor to the Hyundai Xcent, a different nameplate is used as the Xcent continued in production mainly for fleet and commercial customers. The Aura was launched on 21 January 2020 in India

Design:

• In terms of design, the front of the aura remains identical to the grand I 10 Nios which means the very cool looking boomerang DRL’s are retained and so is the new cascading premium satin finish front grille.
• The aura gets 15-inch diamond cut alloy with a really busy design and look good.
• The rear section gets a lip spoiler that adds a sporty character to aura.
• 3-dimensional outer lens as Hyundai calls it gives the car a wide stance.
• This is along with the snazzy design LED tail lamps gives the aura a good looking rear.

Engine specification and performance:

• It gets the 1.2 litre petrol and a 1.2 litre diesel both are available in the Nios as well.
• 1-litre GDI petrol engine which has been borrowed from the venue.
• The one here is 1.2 petrol with a 5-speed manual that produce 82 bhp and 114Nm of torque.
• The diesel version is BS6 engine that comes mated to an AMT transmission and produces 74bhp and a meaty 190Nm of torque.
• The claimed efficiency for the manual petrol is 20.50Kmpl.

Following table shows more specification

Price	₹ 7.43 - 11.51 Lakh
Fuel Type	Petrol, CNG, Diesel
Mileage	18-20KM/L
Seating Capacity	5 People
Safety Rating	2 Star (Global NCAP)
Warranty	3 Years or 100000 km
Engine Size	1197 cc, 1186 cc, 998 cc
Transmission	Manual, Automatic (AMT)
Size	3995 mm L X 1680 mm W X 1520 mm H
Fuel Tank	37L, 65L

Maruti Suzuki dzire

The Dzire was launched in 2008 and was based on the first-generation Swift hatchback. It was introduced as a subcompact sedan for the Indian market in order to offer a sedan-like car in a smaller size. Later, in order to get the tax benefits offered to cars with a length below 4 meters in India, it was converted into a sub-4-meter sedan.

Design:

• The facia and the presence of a larger blacked-out grille gives a very unique character. The thin chrome strip around the grille add to the overall appeal.
• The swept-back headlamp unit which houses the projector headlamp looks premium. The bumper too, is nicely shaped and sports large air intakes.
• On sides first, the 15-inch alloy wheel that gets some fantastic design. Second, the curvy and the flowing lines on the body shell which makes the dzire look proportionate.
• If six-footer in the driving seat, there’s enough space for another tall person behind. The head room is acceptable for regular sized passenger. However tall people are bound to get little uncomfortable.

Engine specification and performance:

• Under the hood the new dzire continue to get the 1.2-litre four-cylinder petrol motor and the proven 1.3-litre four-cylinder diesel engine.74bhp and 190Nm of maximum torque generates.
• The vehicle pulls as low as 1100rpm and builds power up in a linear fashion all the way till 3000rpm.after that, the power delivery is almost flat till 4000rpm. The vehicles pull all the way till 6500rpm before asking for a gear change.
• The AMT setup works well in this motor.

Following table shows more specification

Price	₹ 7.66 - 11.19 Lakh
Fuel Type	Petrol, CNG
Mileage	23.26-24.12km/l
Seating Capacity	5 People
Safety Rating	2 Star (Global NCAP)
Warranty	2 Years or 40000 km
Engine Size	1197 cc
Transmission	Manual, Automatic (AMT)
Size	3995 mm L X 1735 mm W X 1515 mm H
Fuel Tank	37 litres
Ground Clearance (mm)	163 mm

Honda amaze

The Honda Amaze (also known as Honda Brio Amaze for the first generation) is a 4-door subcompact sedan produced by Honda since 2013. Slotted below the City sedan, it is the smallest Honda sedan model as of 2022, with all generations measured less than 4 m (157.5 in) in length. It is mainly marketed in India, where sub-4-metre cars are given a lower excise duty compared to longer vehicle

Design

• The 2021 Honda amaze facelift looks and feel the newest from the outside. The headlamps are the same shape but get new elements inside.
• The amaze now gets LED DRLs instead of LED position lamps which you had to switch on manually.
• At centre of the facia, the ‘solid wing face’ grille is now slimmer and gets two additional slats.
• At the rear, there are some significant changes too. This includes LED light guides integrated into the tail lamps. A new bumper design with a slim chrome highlights and reflector at its edge.

Engine specification and performance

• The engine option includes a 1.2 litre, four cylinders, naturally-aspirated i-VTEC petrol and a 1.5, four cylinders, turbocharged i-DTEC diesel engine. Both has manual gear box and CVT.
• 99bhp and 200 Nm torque available in manual variants.
• The engine does not have rev too high to get going because of the torque available from a low 1750rpm and you can reach higher speed very comfortably too.
• In the city heavy traffic 17km/l and on the highway 20km/l mileage state by company.

Following table shows more specification

Price	₹ 7.98 - 14.19 Lakh
Fuel Type	Petrol, Diesel
Mileage	18-24.7km/l
Seating Capacity	5 People
Safety Rating	4 Star (Global NCAP)
Warranty	3 Years (Unlimited KMs)
Engine Size	1199 cc, 1498 cc
Transmission	Manual, Automatic (CVT)
Size	3995 mm L X 1695 mm W X 1498 mm H
Fuel Tank	35 litres

The Tata Tigor was born directly from the same project that originated the Tata Tiago (internally called Kite 5) as it represents the four-door sedan version with a third rear volume. The Kite project was born in 2013 with the aim of developing two new compact cars, modern and inexpensive to offer on the Indian market in place of the Tata Zest and Bolt models that did not have the desired success as they were nothing but the profound restyling of the previous Indica Vista and Indigo Manza. In particular, Tigor replaces the Tata Zest.

Design

• The face is dominated by the large black grille and smoked headlamps while in profile, the car continues with notchback or ‘style back’ design as TATA has termed.
• It looks particularly European in its appearance thanks to the bright colour schemes and design of the alloy wheels.
• The rear gets a nice chrome strip above the number plate holder and a black insert in the bumper which contrasts well with the rest of rear design.
• The minimal change theme has been carried over to the interior too.
• Same layout two-tone colour scheme, elements and space inside the cabin of the tigor AMT as compared to its manual counter parts.

Engine specification and performance

• The engine range consists of the petrol 1.2-liter Revotronthree-cylinder 12V that delivers 85 horsepower and 114 Nm of maximum torque with a 5-speed manual transmission or 5-speed automatic and a diesel 1.1-liter Revotorq three-cylinder common rail 70 horsepower 12V delivering 140 Nm of maximum torque, combined with a 5-speed manual transmission.
• Things improve in the sport mode as the gearbox allow you to hold the revs for a longer period and build up more steam as required.
• In the spirit of bring a mildly powered front wheel drive car, it will understeer when you hit the limit of grip and it is best if you glide the car from turn to turn rather than forcing it to go through the corners.
• Tata tigor AMT is available in two variant XZA and XTA.
• It has two drive modes and 419 litre boots.

Following table shows more specification

Price	₹ 7.35 - 10.47 Lakh
Fuel Type	Petrol, CNG
Mileage	18.27 - 20.49 km/l
Seating Capacity	5 People
Safety Rating	4 Star (Global NCAP)
Warranty	2 Years or 75000 km
Engine Size	1199 cc
Transmission	Manual, Automatic (AMT)
Size	3993 mm L X 1677 mm W X 1532 mm H
Fuel Tank	35L, 60L
Ground Clearance (mm)	170 mm

Conclusion:

Direct competition for the Honda Amaze comes in the form of the Maruti Suzuki Dzire, Hyundai Aura, and the tata tigor. From previous comparisons, we know that the Amaze is comfortable and feature-rich than others competitor.

Those 10-spoke alloy wheels and second are the new chrome door handles which are limited to the top-of-the-line VX trim look very different and rich.

• It has more legroom and thigh support than other.
• Only dzire has mileage more than amaze.
• But the build quality and safety rating are better than others competitor.
• It has 4-star global NCAP safety rating.
• The boot of amaze is big of 420 litres.

Honda Amaze is available in 5 colours –

• Meteoroid Grey Metallic
• Radiant Red Metallic
• Platinum White Pearl
• Lunar Silver Metallic
• Golden Brown Metallic

so, for family of 4 adults and 1 child the Honda amaze is perfect choice with the version of 1.2 litre petrol engine manual or CVT.