Benchmarking

BENCHMARKING

Benchmarking is the practice of comparing business processes and performance metrics to industry bests and best practices from other companies. Dimensions typically measured are quality, time and cost.

Also referred to as "best practice benchmarking" or "process benchmarking", this process is used in management in which organizations evaluate various aspects of their processes in relation to best-practice companies' processes, usually within a peer group defined for the purposes of comparison. This then allows organizations to develop plans on how to make improvements or adapt specific best practices, usually with the aim of increasing some aspect of performance. Benchmarking may be a one-off event, but is often treated as a continuous process in which organizations continually seek to improve their practices.

Procedure or methodology for benchmarking

There is no single benchmarking process that has been universally adopted, but the following criteria can be considered or followed for benchmarking.

• Select subject
• Define the process
• Identify potential partners
• Identify data sources
• Collect data and select all partners
• Determine the gap
• Establish process differences
• Target future performance
• Communicate
• Adjust goal
• Implement
• Review and recalibrate

Types of benchmarking

• Process benchmarking
• Financial benchmarking
• Benchmarking from investor perspective
• Benchmarking in public sector
• Performance benchmarking
• Product benchmarking
• Strategic benchmarking
• Functional benchmarking
• Best – in class benchmarking
• Operational benchmarking

Requirement:

Mr. D.S. PUGHAZHYENDHII is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Mr. D.S. PUGHAZHYENDHII is fond of big cars.

Aim: To suggest Mr. D.S. PUGHAZHYENDHII with options so that he will buy a good car for his family.

Conditions:

• He has 5 members in his family.
• He is fond of big cars.
• The car should be suitable to travel in the city as well as on high ways.
• His budget is 8 to 10 lakhs.

By the study of cars in the market, I have listed down some cars:

1. FORD ECOSPORT (Price: 8.03 - 9.63 Lakh)

Features:

• FORD ECOSPORT AMBIENTE 1.5L TDCI
• Mileage: 21.7km/l
• Max Power: 215 Nm @ 1750 rpm
• Fuel Type: Diesel
• Emission Standard: BS 6
• Seating Capacity: 5

Pros:

• A lot of features like Leather Seats, 12V charging slots for rear passenger and much more and also comes in range of colors.
• Specifications are also good.
• Appreciable leg space.

Cons:

• Diesel variant does not have that much powerful engine.
• Rear passengers, the it is enough space for 2 but 3 might have to squeeze in.
• The Titanium (O) variant which comes with six airbags misses out the grab handles, which can be a challenge in Indian road condition.

2. KIA SONET (Price: 8.15 - 9.99 Lakh)

Features:

• 4 cylinder 1.5L diesel engine.
• power of 113.42 Bhp.
• torque of 250Nm.
• Comes with 6 airbags, ESC, HAC, central locking, front and rear windows, fog lamps and parking assist.
• 6” TFT display, AI voice assistant and Bose surround system.
• Has various options to choose from with a price range of Rs. 6.79 to 13.19 Lakhs.
• It has an average mileage of 19Kmpl.

Pros:

• Diversified powertrain
• Loads of features
• Looks powerful
• Lots of variants to choose from
• Premium interiors
• Ventilated seats

Cons:

• Rear seat legroom is inadequate.
• Top variants are pricey when compared to its competitors.
• Some features like steering wheel adjustment, illuminated window buttons, auto wipers are missing.

3. TATA NEXON (Price: 8.30 - 9.80 Lakh)

Features:

• 4-cylinder 1.5L turbo-charged engine
• power of 108.5Bhp
• torque of 260Nm
• Equipped with ABS, EBD, TCS, In- car 6.5” display infotainment with GPS touchscreen
• It has an average mileage of 19Kmpl
• It has price range of Rs.7.09 Lakhs to 12.7 Lakhs

Pros:

• Built quality is impressive and looks better than its competition
• Strong body offers safety
• Ride quality
• Ground clearance

Cons:

• Rear seats are narrow and small
• Fit and finish could have been better
• Automatic transmission is an AMT

4. MARUTI SUZUKI VITARA BREZZA (Price: 8.35 - 9.98 Lakh)

Features:

• 4-cylinder 1.5L engine
• power of 103.26Bhp
• torque of 138Nm
• Comes with ABS, EBD, Front and rear power windows, Driver and passenger airbags, Hill climb assist and many more
• It has an average mileage of 18.7Kmpl
• The price ranges from Rs.7.39 lakhs to 11.40 Lakhs

Pros:

• Competent 1.5L engine
• Smooth automatic gearbox
• Excellent after sales service
• Low maintenance

Cons:

• No diesel engine
• Not so responsive engine
• Interior plastic quality
• Lack of features

Conclusion:

From comparing above all cars, we need to suggest the best car for Mr. D.S. PUGHAZHYENDHII with options so that he will buy a good car for his family.

I recommend Ford EcoSport because of Good driving and safety beautiful design. Good mileage and sporty look and good quality strong vehicle. The car is the best in the city drive also. I suggest him because it is a diesel-powered vehicle.

The Ford EcoSport scored an overall rating of 4-star in the frontal crash tests and 5-star in the side-impact crash tests. But the compact SUV scored only 3-star in the resistance to rollover test. The 3-star rating is pretty low as most of the cars hardly get a rating of less than 4-star from NHTSA.

FORD ECOSPORT offers:

• A good ride quality
• A strong build car
• Probably the best petrol and diesel engine
• The good touch screen system
• Space management is not the best
• Fun fact ford cars are best when it comes to driving in rain or where there is standing water
• The car offers a sunroof

As he has a child with him to carry, I highly recommend Ford EcoSport. Because it scored 4 out of 5 in ASEAN NCAP Crash test for all adult occupant protection.