Benchmarking

BENCHMARKING

• What is the bench marking ?

• Bench marking in the Automobile idustry involves a structured comparison between similar products, services, processes on same dimensions of performence.
• Benchmarking also comparision of already their in the market and how do impliment positive point of my compitaters on own my product.
• Benchmarking of this kind can at several levels, process between same or different factoriess and service branch

Report

BENCHMARK WITH PRESENTLY AVAILABLE CARS IN THE MARKET FOR THE FOLLOWING CASE

• The nomber of commuters is five including achild and hence the vehicle should be spacious with enough leg room
• He uses his car for daily office commute and a monthly trip to his native. this would give a total estimate of of more thane 2500km/month and 20000km/ year
• The budget is from 8-10 lakhs and he is also fond of big cars
• based on these underpinning factors the suggestion would be a choice of suv vehical
• considering the long runof the vehical the viable option would be diesel variant which helps to save fuel costs and other upfront maintainance and alsohas better mileage
• In a crowded city like bengaluru automatic gear transmission would be best suited but due to budget constraints and fuel efficiency manual transmission is preffered

Based onthis requirements a detailed beenchmarking is done to compare the specifications , advantages and other considerable parameters

	MAKE	Tata Altroz	HYUNDAI AURA	FORD FIGO	HYUNDAI GRAND I10
	VARIENT	XE Diesel	S1.2CRDi	TITANIUM 1.5TDCI	NIOS SPORTZ U2 1.2CRDi
ENGINE	FUEL TYPE	DIESEL	DIESEL	DIESEL	diesel
	ENGINE	4Cyl Turbo, 1497cc	3cyl ,1186cc	4Cyl ,1499cc	3Cyl,1186cc
	MAX ENGINE POWER	88.77bhp@400rpm	74bhp@400rpm	99bhp@3750rpm	74bhp@400rpm
	MAX ENGINE TORQUE	200nm@3000rpm	190nm@1750rpm	215nm@1750rpm	190nm@1750rpm
DIMENSION	WHEEL BASE	2501mm	2450mm	2490mm	2450mm
	GROUND CLEARANCE	165mm	175mm	174mm	165mm
	KERB WEIGHT kg	1533 kg	949kg	1056kg	935 kg
	BOOT CAPACITY	345 liters	402 liters	257liters	260liters
TRANSMISSION	DRIVE LAYOUT	Front- Wheel Drive	Front-wheel drive	Front- wheel drive	Front wheel drive
	GEAR BOX TYPE	Manual	Manual	Manual	Manual
	NO OF GEARS	5	5	5	5
FUEL ECONOMY	TANK CAPACITY	37liters	37liters	37liters	37liters
	ARIA MILEAGE	25.11 kmpl	25 kmpl	24.4 kmpl	25 kmpl
	CITY MILAEGE	20.0 kmpl	20.0kmpl	15 kmpl	22kmpl
	HIGHWAY MILEAGE	23.0 kmpl	21kmpl	19kmpl	18kmpl
SAEFTY	AIR BAGS	2	2	2	2
PRICE	On Road (Bengaluru)	9.46 lakh	9.86lakh	9.60lakh	9.58 lakh

Comparison pparameters of the car models

PERFORMANCE

• TATA Altroz is good engine performance is amazing. No issues found in car its the best one can get in its price
• Good style , good features and build quility is super. Comfert is very good and Even better than the other cars in comparison cars

• The reported ARAI Mileage shows Tata Altriz are beter than Hyundai Aura, Ford Figo, Hyundai Grand I10

INTERIOR

• TATA Altroz is the best among thr group because of its spacious cabin interior with more leg room for the rear passengers and suits best for the family drive by giving best for the family drive by giving best seating for the fifth passenger
• TATA Altroz has good interiar qualities like Tachometer, Electronic Multi-Tripmeter, Glove compartment, Digital lock digital Odometer Driving Experience Control Eco, Dual tone dashboard

EXTERIOR

• TATA Altroz has more safety Exterier features, Engine seafty is more
• The facelift, headlight and ta are stylish in Altroz and gives aland rover discovery like frnt with beefy and bulky front end.
• The lagged out ABC pillars of TATA Altroz offer s better head room among the othr models

SAFETY AND COMFORT

• Almost all the models has same safety features of Dual Airbags, Parking Sensors, corner stability controle
• The lowest varient of TATA Altroz XE has dual front airbags, ISOFIX child seat anchors and near parking sensors,
• TATA Altroz is one of the safest cars in India and has a 5-star Global-NCAP rating

Img1)NCAP Report

The fortified cabin with high strength steel structure absorbs impact and protects the passengers duing unfortunate collision

Img2) HSS of TATA Altroz

Img2)HSS of TATA Altroz

VERDICT

TATA Altroz XE is beter model suited to puaghyendhii based on the bench marking report done. it offers much better stability in performance compared to other model and falls under the budget of 10 lakhs with top spec model. hyundai Aura alo provides better features but TATA altroz Engine power is more than compared cars

Img3) POV interior TATA Altroz

Img4) Seating Fabric and upholstery

Imag5) 345 liters specious boot space in tata nexona

Img6) Side view of the car

Conclusion

Thus a detailed benchmarking is done and car model is praposed based on this report for this case