Benchmarking

AUTOMOTIVE BENCHMARKING

Benchmarking is the process of comparison of similar products on some dimensions of performance

Automotive Benchmarking is the process of analyzing the choices of similar products based on the selection factor and deducing it to final conclusion.

REPORT

The above case of Mr. Pughazhyendhii leads to following filters. They are

• The number of commuters is five including a child and hence the vehicle should be spacious with enough leg room

• He uses his car for Daily office commute and a monthly trip to his native .This would give a total estimate of more than 2500km/month and 20000km/year.

• The budget is from 8-10 Lakhs and he is also fond of big cars Based on these underpinning factors the suggestion would be a choice of SUV Vehicle.

• Considering the long run of the vehicle the viable option would be Diesel variant which helps to save fuel costs and other upfront maintenance and also has better mileage.

Based on these requirements a detailed benchmarking is done to compare the specifications, advantages and other considerable parameters

PERFORMANCE

• Maxindra XUV and Ford EcoSport are the front runners but TATA Nexon offers much stable performance both on the city traffic and highway with multi drive modes.

• Tata Nexon has Linear Power Delivery system and has better Engine power and torque only faling behind Maxindra XUV.

• The Reported ARAI Mileage shows Venue and Nexon are far better and Mahadra falls behind because of its power to weight ratio.

SAFETY and COMFORT

• Almost all the models has same safety features of Dual Airbags, ABS with EBD, parking sensors, corner stability control but NEXON offers Dead pedal which comes very handy in the case of Pughazhyendhii for his frequent long drive.

• Apart from that Automatic Rain Sensing Wipers, Tyre pressure monitoring system are available in TATA NEXON 1.5XM within the price range

• TATA Nexon is the first Indian Model to recieve 5star NCAP Rating for its safety and crash test. Mahindra XUV also has a 5 star rating.

CONCLUSION

TATA Nexon 1.5 XM is better model suited to Pughazhyendhii based on the benchmarking report done above. It offers much better stability in performance and spacious compared to other model and falls under the budget of 10 lakhs with top spec model. Hyundai Venue also provides better features but lags Nexon on the Rear Passenger comfort along with XUV and Eco Sport.