Challenge

Benchmarking

Benchmarking

Benchmarking is a process involving a structured comparison between similar products, services or processes on some dimensions of performance.
For example, it can be used to compare the availability and delivery of features in a product.
The main purpose of benchmarking is to improve the quality of existing product.
Benchmarking is also done before developing a new product, to study the quality of the existing products of top brands so that new product can be developed with improved features and cost effective.
In Automotive industry it is used for comparison of similar products, services and on dimensions performance.

Application

Benchmarking can be between the competing organizations.
It can be between the sectors using the same process.
It can also be between the different factories or in the same factory to improve the services.

Basic steps of Benchmarking:

The very first step in benchmarking is to decide what kind of product we need as a final output.
Then do some research on the existing product of same kind which we need as a final output.
Collect the maximum possible data of the existing top brands products available in the market.
Compare and examine that collected data with what we want as a final output.

Benefits:

Benchmarking helps the companies to gain profit and become more efficient.
It also helps an employee to understand the cost structures and the internal processes within the organization.
It encourages team building and cooperation.
It helps the employees understand how small processes or any small feature of a product can play a major role in success of organization or a product.

CASE STUDY:

D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city.
His family comprises of 5 members including his wife, five-year old boy, his father, and mother. He visits his native place Madurai which is 500-kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8-10 lakhs on road.
Please suggest him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars.

Given Data:

30 kms Daily x 26 days = 780 kms (Office)

500 kms Monthly (Trip to Madurai)

780 (Office) +500 (Single Journey) + 500(Return Journey) = 1780 kms

On Road-price, Bangalore: 9.43 Lakh

Key specifications:

Sr. No.	Parameters	Values
1.	Engine and Transmission	1197 cc, 4 cylinders Inline, 4 Valves/Cylinder, DOHC
2.	Engine Type	1.2 I Kappa
2.	Max Power (bhp@rpm)	82 bhp @ 6000 rpm
3.	Max Torque (Nm@rpm)	114Nm @ 4000 rpm
4.	Drivetrain	FWD
5.	Emission Standard	BS 6
Dimensions and Weight
1.	Weight	1081 to 1233 kg
2.	Length	3995 mm
3.	Width	1770 mm
4.	Height	1605 mm
5.	Wheelbase	2500 mm
6.	Ground clearance	195 mm
Capacity
1.	Doors	5 Doors
2.	Seating Capacity	5 Person
3.	Boot space	350 liters
4.	Fuel tank capacity	45 liters
Suspension and Brakes
1.	Front Suspension	McPherson Strut with coil Spring
2.	Rear Suspension	Coupled Torsion Beam Axle with Coil Spring
3.	Front Brake Type	Disc
4.	Rear Brake Type	Drum
Safety
1.	Airbags	2 Airbags (Driver, Passenger)

On-road price, Bangalore: 9.22 Lakh

Key Specifications:

Sr. No.	Parameters	Values
1.	Engine and Transmission	1197 cc, 4 cylinders Inline, 4 Valves/Cylinder, DOHC
2.	Engine Type	1.2L DualJet
3.	Max Power (bhp@rpm)	89 bhp @ 6000 rpm
4.	Max Torque (Nm@rpm)	113Nm @ 4000 rpm
5.	Drivetrain	FWD
6.	Emission Standard	BS 6
7.	Transmission	AMT-5 Gears, Manual Override
Dimensions and Weight
1.	Kerb Weight	892 kg
2.	Length	3995 mm
3.	Width	1735 mm
4.	Height	1515 mm
5.	Wheelbase	2450 mm
6.	Ground clearance	163 mm
Capacity
1.	Doors	4 Doors
2.	Seating Capacity	5 Person
3.	Boot space	378 liters
4.	Fuel tank capacity	37 liters
Suspension and Brakes
1.	Front Suspension	McPherson Strut
2.	Rear Suspension	Torsion Beam
3.	Front Brake Type	Disc
4.	Rear Brake Type	Drum
Safety
1.	Airbags	2 Airbags (Driver, Passenger)
2.	NCAP Rating	2 Star (Global NCAP)

On-road price, Bangalore: 8.74 Lakh

Key Specifications:

Sr. No.	Parameters	Values
1.	Engine and Transmission	1197 cc, 4 cylinders Inline, 4 Valves/Cylinder, DOHC
2.	Engine Type	Smartstream G 1.2
3.	Max Power (bhp@rpm)	82 bhp @ 6000 rpm
4.	Max Torque (Nm@rpm)	115 Nm @ 4200 rpm
5.	Drivetrain	FWD
6.	Emission Standard	BS 6
7.	Transmission	Manual – 5 Gears
Dimensions and Weight
1.	Weight	-
2.	Length	3995 mm
3.	Width	1790 mm
4.	Height	1610 mm
5.	Wheelbase	2500 mm
Capacity
1.	Doors	5 Doors
2.	Seating Capacity	5 Person
3.	Boot space	392 liters
4.	Fuel tank capacity	45 liters
Suspension and Brakes
1.	Front Suspension	McPherson Strut with Coil Spring
2.	Rear Suspension	Coupled Torsion Beam Axle with Coil Spring
3.	Front Brake Type	Disc
4.	Rear Brake Type	Drum
Safety
1.	Airbags	4 Airbags
2.	NCAP Rating	Not tested

On-road price, Bangalore: 9.08 Lakh

Key Specifications:

Sr. No.	Parameters	Values
1.	Engine and Transmission	1199 cc, 3 cylinders Inline, 2 Valves/Cylinder, SOHC
2.	Engine Type	Revotron 1.2L
3.	Max Power (bhp@rpm)	84 bhp @ 6000 rpm
4.	Max Torque (Nm@rpm)	113 Nm @ 3300 rpm
5.	Drivetrain	FWD
6.	Emission Standard	BS 6
7.	Transmission	Manual – 5 Gears
Dimensions and Weight
1.	Kerb Weight	1024 Kg
2.	Length	3993 mm
3.	Width	1677 mm
4.	Height	1532 mm
5.	Wheelbase	2450 mm
6.	Ground Clearance	170 mm
Capacity
1.	Doors	5 Doors
2.	Seating Capacity	5 Person
3.	Boot space	392 liters
4.	Fuel tank capacity	45 liters
Suspension and Brakes
1.	Front Suspension	Independent, Lower wishbone, McPherson (dual path) strut type
2.	Rear Suspension	Rear Twist beam with coil spring mounted on hydraulic shock absorbers
3.	Front Brake Type	Disc
4.	Rear Brake Type	Drum
Safety
1.	Airbags	2 Airbags
2.	NCAP Rating	4 Star (Global NCAP)

Conclusion:

As Bangalore is a highly crowded city and traffic issue, I personally would recommend Automatic transmission car for hassle free driving in city.
So, I would recommend Maruti Suzuki Swift Dzire VXi AGS as it would give good mileage and the kerb weight of the vehicle is also less ass compared to the other 3 models which I have chosen in these Case Study.

Ship work like this
in your own course.