Challenge

Benchmarking

Benchmarking

Benchmarking is nothing but comparing different cars and finalising one with required features and suitable performance and required safety features. All aspects of the car are generally compared and finally one will be shortlisted and that car will have maximum of the required features we need.

Generally 4 or 5 cars will be taken for benchmarking and then one of them will be selected.

Now as per Mr. D.S. Pughazhyendhii's requirement 4 cars will be taken in the limited budget and then one of them will be shortlisted and will be suggested to Mr. D.S. Pughazhyendhii.

Brenchmarking for Mr. D.S. Pughazhyendhii's car requirement

As per Mr. D.S. Pughazhyendhii's requirement, him and his family need a car with good space and need to provide good mileage when he faces utter traffic in the city like banglore. As mentioned above he has a 5 year old kid who have a bright future, requires extreme safety during a long travel like the visit to madhirai every single month. when its a 1000-1200 km travel every month on a car, the car need to be really good and safe and the budget of 8 - 10 laks is absolutely appt.

After some thorough Benchmarking, here are some recommendations for Mr. D.S. Pughazhyendhii

  • Kia sonet
  • Hyundai venue
  • Tata nexon
  • Ford ecosport trend

All these models price vary between 8.3 lakhs to 9.8 lakhs of on road price.

  • Kia sonet is one of the rapidly selling models in the market, it comes with both petrol and diesel varients which varies arorund 2 lakhs in between them. The diesel variety costs around 8.3 lakhs on road price and petrol variety is around 10.1 to 10.3 lakhs where both are very much in the budget limits of Mr. D.S. Pughazhyendhii. This car has a good seating space and leg space as well as luggage capacity. it comes with high safety like child safety locks, 6 airbags etc.. It is really a good car to choose for a 5 to 6 member familly.

  • Hyundai venue is another grand looking car which is perfect for a family of 5 to 6 people. it comes in both petrol and diesel varieties where the Petrol version is pretty much in the budget limit with around 8.5 lakhs on Road price. It has a good boot space of 350 liters which would be really helpful for long journeys like madhurai. it aslo come with many safety features like child safety locks, 2 airbags etc..

  • Tata nexon is a good car that suits a 5 member family. The petrol version is in the budget limit with 8.9 lakhs on road price. it also has the same boot space as hyundai venue which is 350 liters that suits long journies followed by advanced safety systems for all age groups of people with 2 airbags and good break system.

  • Ford ecosport is one of the latest and fast selling models. it is pretty comfortable for 5 to 6 member family. Both petrol and diesel versions are in the budget limits with 9.8 lakhs for petrol version and 10.5 lakhs for the diesel version. it also has a larger boot space with 352 liters capacity. it comes with most advanced safety features with 6 airbags and child safety locks.

After thorough benchmarking of the 4 cars in their respective features, prices etc.. As per the customer interest towards big cars A good model has been picked and suggested to Mr. D.S. Pughazhyendhii in his budget and requirement as follows.

Suggestion

The Hundai vunue petrol version will be suggested to Mr. D.S. Pughazhyendhii after considering all his requirements for him and his family. This car is safe and also provides a good mileage in and out of the city, consedering the travel to his office or long trip like madurai as well. The safety rating of the car is also very good. The on road price of this car lies between 8.5 to 9 lakhs, also the car looks really stylish and perfect for Mr. D.S. Pughazhyendhii's family.

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