Benchmarking

Benchmarking: In general Benchmarking is the process of measuring key business metrics and practices and comparing them with the best available.
In automobile industry benchmarking is done between vehicles in this we comapre two vehicles or parts with each other and then we will analyse and understand which part is more relevant to us and then we will use that part in our project

Now in this case study Mr. D.S. pughazhyendhi who lives in crowded city has a family of five members and once in a month goes to 500 km journey and his budget lies between 8-10 lakhs on road price.He is fond of BIG cars

As Mr. D.S. pughazhyendhi is fond of big cars so we will do benchmarking of SUV segment cars which are priced below 10 lakh

Top selling 5 vehicles under 10 lakh

SUV Segment:

1. TATA Nexon

2. MARUTII Vitara Brezza

3. KIA Sonet

4. Hyundai Venue

5. Mahindra XUV300

Comparison

Hence from above report we can see the different parameter of all vehicles

I will suggest TATA Nexon for Mr. D.S. pughazhyendhi as it has good mileage and most important it has 5 star safety rating so his family will be most safe in this vehicle and it has the best boot space also for luggage of whole family.

Please find the attached presentation of benchmarking